Fengchao's two-way charging triggered multiple communities to stop the use of smart cabinets, saying "free storage for 12 hours" based on the calculation of dispatch peak

　　Fengchao's letter to users: will open the function of taking relatives and friends

　　After posting a strong reply stating that it would pursue losses caused by the suspension of Dongxinyuan Community, Fengchao's attitude suddenly changed. On the evening of May 9th, Fengchao Smart Cabinet issued a document saying that there is a test for the 12-hour free storage period, and the function of “family and friend collection” was opened. At the same time, we will jointly encourage the courier companies to pick up as soon as possible. SF Express will soon be the first to launch early pickup and win red envelope activities. Users who take out SF packages within 2 hours will get 2 yuan red packets, and 4 hours will get 1 Yuan Hongbao.

　　On May 7, the Hangzhou Dongxinyuan Community Owners Committee issued a notice that the Fengchao express cabinet in the community was temporarily suspended. The reason is that from April 30, Fengchao will launch a paid membership service, and the express cabinet will charge overtime management fees to non-member ordinary users. Subsequently, other communities joined the ranks of Fengfeng. Fengchao issued a statement on May 9 stating that Dongxinyuan District's determination to continue to shut down was a serious breach of contract and caused huge economic and goodwill losses to the company. Fengchao will pursue related economic and goodwill losses in accordance with the contract.

　　This tough attitude changed in the evening of May 9. Fengchao released a letter to dear users that evening, saying that red packets will be issued to eligible users.

　　Fengchao said that it will jointly encourage courier companies to pick up as soon as possible. Among them, SF Express will take the lead in launching early pickup and red envelope activities in the near future. Anyone who takes out the SF package within 2 hours will get a 2 yuan red packet, and within 4 hours, they will get a 1 yuan red packet.

　　The reporter of the Beijing Youth Daily learned that for the “12-hour storage period” where the opinions in the workshop are relatively large, Fengchao said that many communities can no longer increase the number of cabinets due to site problems, but in order to better serve users, they must continue to increase Express delivery speed. According to the data in the background, the daily delivery peak of the courier is concentrated between 9 am and 11 am, and generally reaches the peak at 10 am. It is determined that the free storage for 12 hours is based on the calculation of the peak period of the dispatch. At the latest to 11 pm, users can usually get their bags at home. If you do not pick up after this time, it will affect the normal delivery of the courier at the peak of the next day's delivery, and will ultimately affect the user's experience.

　　In addition, in order to encourage users to pick up early, Fengchao has introduced a function of collecting relatives and friends. After correlating the mobile numbers of relatives and friends, they can receive pickup reminders synchronously. When you are inconvenient, relatives and friends can take out the package.

　　Fengchao said that Fengchao has laid more than 180,000 smart cabinets nationwide. Even if the turnover rate is increased by only 1%, it will also bring a great increase in resource utilization. Since the member function was launched, Fengchao's pick-up ratio has increased by 5 percentage points within 12 hours, which means that nearly one million slots can be vacated every morning, so that the courier can provide more efficient services for recipients.

　　Finally, Fengchao said that it was deeply uneasy about the failure to clearly explain the overall consideration of member services for the improvement of industry service capabilities, which caused public concern and discussion. It will also take this opportunity to reexamine the work of strengthening communication with users. I sincerely hope that everyone understanding.

　　analysis

　　What is the annual cost of operation and maintenance of the intelligent express cabinet?

　　A reporter from the Beijing Youth Daily learned that Fengchao, established in 2015, has not earned any money since its birth. Public information shows that from 2016 to 2018, Feng Chao's total assets have changed from 1.3 billion yuan to 6.311 billion yuan, total liabilities have climbed from 630 million yuan to 1.732 billion yuan, and losses have exceeded 1 billion. And its loss in 2019 reached 781 million yuan, plus a loss of 245 million yuan in the first quarter of 2020, and a further loss of 1 billion yuan in one year and three months. The loss increased with the expansion.

　　Industry insiders calculated that the annual maintenance cost of a smart express cabinet will reach 100,000 yuan. Previously, the revenue sources of express cabinets mainly relied on advertising revenue, parcel package revenue, usage fees charged to couriers, fees paid by consumers for overdue pickup, paid storage and some reward fees.

　　Can charging users overtime fees smooth out losses?

　　The express cabinet shipping business, because the charges are similar to ordinary shipping, and there are quite cumbersome operations, far from the convenience of waiting for the courier to come to the door within 1 hour, not to mention shopping on the self-drawing cabinet, using O2O services, etc. Use additional services for the scene.

　　Under such circumstances, some founding companies of Fengchao, such as Shentong and Yunda, have all transferred their shares. And Fengchao chose the second express delivery in the merger and acquisition industry to expand the scale, reduce vicious competition, and keep warm. The number of express cabinets of the two companies will reach 69% of the country in 2019.

　　According to a rough calculation by a reporter from the Beijing Youth Daily, the fee does not completely smooth Fengsong ’s losses: As of March 31, 2020, Fengshao currently invested about 178,000 couriers. Assuming that each of the express cabinets has 20 compartments and 10% overtime, it will be charged at 0.5 yuan. Fengchao can get an income of nearly 260 million yuan a year.

　　However, this year-round figure is only slightly higher than Fengchao ’s loss in the first quarter of this year. The express delivery, which started the overtime charging model much earlier than Fengchao, has not been profitable so far. The unaudited net profit of China Post Zhidi, the main body of express delivery, in the first quarter of 2020 was a loss of 159 million yuan.

　　This group of articles / reporter Zhang Xin