China News Service, Beijing, May 8 (Reporter Liu Yuying) According to a large consumption data, during the "May Day" holiday, domestic products are selling well, and some foreign trade enterprises that originally did OEM have begun to change to domestic sales through the e-commerce platform. , Its products are sought after by consumers.
On the 8th, Pinduoduo released the "May 1 National Consumer Goods New Data Report." Wang Mengjia, the person in charge of the Pinduoduo Industrial Belt Program, said that since February this year, more and more industrial belts have invested in the domestic market with high-quality production capacity. They have conducted in-depth cooperation with the new e-commerce platform, and the supply and demand of domestic products have grown simultaneously.
The report shows that during the "May Day" holiday, Beijing people love Zhangqiu iron pot and domestic air purifiers, Guangdong people love food, especially "Hujian snacks" (Fujian snacks), people from three provinces of Yunguichuan bought five With the domestic and mother-child beds above Chengcheng, Jiangsu, Zhejiang and Shanghai people bought 40% of old Beijing cloth shoes.
Shanghai brand sulphur soap, bee flower conditioner, white rabbit toffee, pull back canvas shoes, Merlin luncheon meat, three-shot panties and other classic Chinese tide products are sought after by young people. The average age of consumers is 25.4 years old.
In addition to paying attention to what consumers buy, the list also counts where the goods come from. The list shows that commodities from China's manufacturing industry belts such as Zhejiang, Guangdong, Jiangsu, and Hebei are most sought after by consumers. In particular, the mature and perfect industrial belts of Ningbo Kitchenware, Zhejiang Tsingtao Beer, Fujian Shishi Men ’s Clothing, Hubei Crayfish, Guangdong Shenzhen Digital 3C, Guangdong Dongguan Garment, etc. have contributed an average of more than 70% of the supply of similar products.
Wang Mengjia said that in the past, many industrial belt factories were restricted to channels and brand operation capabilities, and became foreign brand foundries. After the outbreak, the reduction of foreign trade orders became an opportunity for the rebirth of China's industrial belt transformation.
A person in charge of an industrial belt women's clothing company participating in a lot of activities revealed that in the past, women's cotton T-shirts with a factory price of 11.9 yuan (RMB, the same below), after packaging and distribution by some brand dealers, were sold at retail terminals. The price is at least 149 yuan, and the price has doubled 12 times. But producers can only take less than 2 yuan in profits.
E-commerce platforms are the channels through which these factories open up channels and build brands. At present, Quanzhou, Ningbo, Dongguan and other important industrial towns have begun to cooperate with e-commerce platforms such as Pinduoduo to establish contacts with domestic consumers through factory live broadcasts and second mass killings. (Finish)