Under the epidemic situation, can tenants reduce rents and see the landlord's awareness?
Half a month talking about reporters Wang Yang Fan Fan Yang Siqi Zhang Rui
"The annual rent is 300,000 yuan, and the business is closed for two months. When can we return to the original by selling roasted pig's trotters!" Under the epidemic situation, service business merchants generally have difficulty operating and hope landlords reduce their rents. I do n’t see them paying more rents now, why do they need to reduce them now? Half a month talk reporters learned in various places that merchants and enterprises rent reductions have learned that although various rent reduction policies have been introduced in various places, they lack incentives for private owners 2. It is difficult for the renting parties to negotiate voluntarily to intervene, and some self-employed businesses and enterprises still face rent pressure.
"Red mouth and white teeth" merchants reduce rents, mainly depends on the landlord "consciousness"
At the moment, for many merchants, no opening, rent payment and no income; opening, it is difficult to make a profit. Recently, many merchants and enterprises expressed their desire to reduce the rent and reduce the cost to the reporters. But in reality, rent reduction is simple to say and difficult to achieve.
Shan Liangyu and his wife run a dumpling shop in Shizhong District, Jinan City, Shandong Province. Two months after its opening, although it was open for dine-in, there were still few customers. After deducting various costs such as rent, there was basically no surplus. "The shop we rented is owned by the landlord. I also proposed to the landlord that we wanted to reduce some rent, but the landlord did not agree."
The person in charge of a media advertising company in Lanzhou City, Gansu Province told Banyue Tan reporters that he rented an office in the high-tech zone of Lanzhou City as an office space. The high-tech zone's previous notice to tenants was a two-month rent exemption, but it was limited to telling when the exemption, how to exempt it, and whether the refund or postponement after the rental time expired. These questions are still unclear. At present, he has paid 60,000. The annual rental fee of more than RMB Yuan.
In this epidemic, service industries such as catering, retail, and hotels have suffered a huge impact. Although the territorial industry has been gradually lifted from the market, the commercial passenger flow is difficult to fully recover in a short period of time, and tenants have to bear the rent, labor, water and electricity. Waiting for fixed expenditures, operating profit space has been greatly reduced.
Some merchants and grassroots cadres report that at present, it is difficult for local preferential policies to motivate individual landlords, and rent reduction mainly depends on "personal awareness". The cadres of Shunjing Community in Daminghu Sub-district of Jinan City have recently promoted the rent reduction of Kuanhouli, a "net red" commercial street. In this commercial district where 90% of the houses are individual landlords, many owners themselves are also under pressure to repay loans and individuals. Industry operating pressure, rent reduction negotiations mainly rely on "red mouth and white teeth" to achieve conscious voluntary.
Community cadres said that the reason for holding a group to keep warm is good, and there are many difficulties in the process of advancing. Some landlords questioned: "Why should we reduce rents? Why don't tenants increase rents when they are in good business?" Some tenants took it for granted that during land outbreaks, landlords should give me rent exemptions. The client, while persuading the landlord, once the tenant is unable to survive, it will inevitably affect the landlord; on the other hand, the tenant ’s popular science policy must be understood by them.
Rent reduction policy makes less profit, not "bleeding" is difficult to "transfusion"
A half-monthly interview with reporters learned that in order to alleviate the pressure of renting, many places across the country have introduced rent relief policies to help merchants overcome difficulties.
Jiangxi introduced 15 measures to help self-employed persons to resume production and production, including enterprises renting state-owned assets for production and operation of enterprises to enjoy the policy of "1 month rent exemption, 2 months rent reduction by half"; in the policy introduced by Heilongjiang, taxpayers will 1. If the land is leased to individual industrial and commercial households, and the rent is exempted for more than one month during the epidemic period, during the rent-free period, the rent-free property and land will be exempted from some taxes.
However, many merchants believe that the current rent reduction and assistance policies introduced in many places are difficult to affect the market behavior of both parties. The real gold and silver measures are still rare, and the effect of blood transfusion for the commercial real economy has not yet been achieved.
——The rent reduction policy lacks incentives for private owners. A member of the Shandong Provincial Working Group on the "Four-in" Tackling Action said that in state-owned enterprises, institutions and large enterprises with strong anti-risk capabilities, the rent reduction policy is well implemented, but in private rental shops, the owners are less motivated . "There is a dead knot. When the government encourages private landlords to reduce rents, they have to invest some prudent resources, either in the form of cash subsidies, or at least affirm the honor of these rent-reducing landlords. They wear a big red flower and go to the Hall of Fame, which is considered to be charitable and recognized by the society. Now these are not there. Grassroots cadres persuaded individual landlords to reduce rents like moral abduction. "
——Long-term rent reduction is also unsustainable for the lessor. Qi Yongsheng is the person in charge of Lanmu Industrial Park in Lanzhou City, with 210 enterprises in the park. In response to the government's call, Qi Yongsheng announced on February 1 that he would unconditionally waive the two-month rents of all owners in the industrial park and the full year rents of seven catering companies in 2020. Qi Yongsheng said that with such large-scale rent reductions, the park ’s annual loss is expected to reach more than 6 million yuan. At present, there is no clear notice on the local compensation and subsidies for the park, and the industrial park is still paying its own money.
——The policies that have been introduced need to be improved and refined. Heilongjiang Province proposes that landlords who are exempted from renting individual industrial and commercial households can enjoy property tax exemption for up to 3 months. However, Ms. Zhang, the financial leader of a company in Harbin, said that in general, the property tax is borne by the lessee. If the property tax is reduced or exempted for the landlord according to the regulations, the concession will actually fall to the lessee. A community worker in Jinan, Shandong said that policies have been introduced in some places so that after landlords have reduced or exempted rents, they can reduce or exempt real estate taxes and transaction taxes in the future based on the proof of paying personal income tax. On the one hand, many property owners are not in a hurry to buy and sell, and will not consider preferential taxes and fees; on the other hand, when private landlords rent out shops, they rarely voluntarily pay personal income tax.
Let the merchants survive now and get on fire in the future
In view of the current rental pressures faced by merchants to resume work and industry, the industry believes that at this stage, the relationship between the lessee and the lessor can be said to be cold, and only by mutual support and understanding can we get rid of the current dilemma. Some merchants suggested that the government take effective measures to create a positive consumption environment and stimulate the market to pick up, while continuing to introduce fiscal and taxation and financial support policies to help merchants survive now and get on fire in the future.
One is to strengthen communication and coordination among landlords, properties, merchants and other parties, and explore ways to solve problems through innovative operating models and flexible adjustments in rent collection. The government should take the initiative to take more effective and effective incentives to guide landlords and merchants to discuss a rental plan acceptable to both parties, encourage landlords to properly delay rent collection for merchants with operating difficulties, and gain time for merchants to regain their vitality.
Second, the government should further create a good consumption environment and release consumption vitality on the basis of prevention and control of the epidemic situation. Jiangxi Province recently announced that it will issue 20 million yuan of catering electronic consumption vouchers to consumers across the province, fully leveraging the strength of all parties in the market to promote the catering consumption replenishment and potential release. Ma Zhihui, director of the Economic Research Institute of the Jiangxi Academy of Social Sciences, said that some low-risk areas can create a safe and secure consumption environment for the masses on the basis of prevention and control, encourage outgoing consumption, boost consumer confidence, and be merchants on the demand side. "Hematopoiesis".
The third is to continue to introduce proactive fiscal and taxation measures to "oxygen supply" and "transfusion" for merchants. Industry insiders suggest that we can increase the support of policy-guaranteed loans, reduce or exempt, delay payment of taxes and other methods to help merchants solve the difficulty of capital turnover due to business stagnation. Fu Guangjie, general manager of Heilongjiang Modouya Information Technology Co., Ltd. and others suggested that special subsidies should be provided to affected enterprises to reduce intermediate links and help enterprises directly benefit from it. At the same time, VAT and income tax paid by enterprises should be temporarily exempted. (Published in "Half Moon Talk", Issue 8, 2020)