On May 5, the Ministry of Culture and Tourism released data showing that on the last day of the "May Day" holiday, 10.231 million domestic tourists were received nationwide, with a domestic tourism revenue of 4.33 billion yuan. According to estimates, from May 1 to 5, the country received a total of 115 million domestic tourists, and accumulated domestic tourism revenue of 47.56 billion yuan.
This year's "May Day" holiday, with the implementation of the epidemic prevention and control requirements, services such as the smart platform of the scenic spot and online booking of tickets and other services are "online", and the limited opening of various scenic spots, the opening of appointments, and the opening of the wrong peak ensure the national tourism on the "May Day" holiday The market is stable and orderly. Various cultural and tourist activities have been launched in various places to bring tourists a colorful holiday experience. Among them, short-distance tourism such as rural tourism and surrounding tourism has become a hot spot.
Smart tourism services guarantee a stable and orderly scenic area
During this "May Day" holiday, people who had been separated from their homes for a while went to the streets one after another. In Wuhan, Hubei, the attractions have revived. In order to continue to implement the epidemic prevention and control requirements, the “Wuhan War Epidemic” WeChat mini-program has launched a new function of “hotspot area passenger flow”. Visitors can view the Yellow Crane Tower, Hankou River Beach, East Lake Green Road, Chuhe Han Street and other cities in real time14 The number of passengers in the popular scenic spots and popular commercial districts on the day and the saturation trend of each scenic spot.
During the "May Day" period, smart tourism service projects such as scenic spot smart platforms and scenic spot WeChat applets have been "launched" in scenic spots across the country. From entering the park to sightseeing, various smart tourism services provide a safe guarantee for tourists to travel safely.
In the Yuntai Mountain Scenic Area in Henan, the smart platform analyzes the passenger flow of each scenic spot and issues instructions. It can dispatch special-line buses to run on designated routes to guide tourists to avoid popular attractions and achieve scientific diversion. With the help of the smart tourism management system, scenic spots can be early warning and analysis of passenger flow Trend, when the passenger flow reaches the warning line, mobilize the public security and traffic police to start diversion and return at high-speed intersections and key sections, and close the passage to the scenic area after the scenic area reaches full capacity.
The reservation system has become a rigid measure for the management of scenic spots, and "no travel without appointment" has gradually become the consensus of scenic spots and tourists. During the "May Day" period, the "One Mobile Tour to Yunnan" App of Yunnan Province added the "Reservation to Enter Park" feature. Visitors can select scenic spots on the page and submit personal information to complete the appointment. In Guangxi, tourists need to go through the “Guangxi Culture and Tourism Department” public account and the “Guangxi Tour Express” WeChat applet to apply for online booking and ticket purchase.
Peripheral tourism products guide to travel near the wrong peak
Through tourism products such as "local people traveling to the local area", local tourists have opened another perspective to understand their hometown, experience local history and culture, and perceive new changes in their hometown.
During the "May Day" holiday, the outskirts of the province, the outskirts of the city, the eco-tourism in the countryside, and the short-term self-driving tour have become tourist hotspots. Various local tourism and rural tourism products have been introduced to meet the personalization and quality of tourists. Experience requirements.
In Shandong, a variety of cultural and tourist products in line with seasonal characteristics, such as flower viewing, picking, mountain climbing, and cycling, have been launched. Jinan City ’s “Happy Spring City Family Tour”, Dongying City ’s “Yellow River Enters the Sea, Let ’s Go Home”, Weifang City ’s health and wellness, study and study, and other cultural tourism products and tourist routes with local characteristics, to achieve multi-line drainage, multi-product diversion and dispersion The type of tour has enriched tourists' travel choices and diverted the pressure of hot spots.
The distinctive rural cultural tourism activities have also become hot spots for the May 1st tourism. In Henan, Xinyang Jigong Mountain "Carnival Lobster Festival", Guangshan County "Hundred Flowers Greeting Spring" and "Shengshi Shaohua" Rural Culture Tourism Festival, Ruzhou "Yaodong Folk Village · Wangwan" "Liangshuiquan · Agricultural Paradise", Rural tourism activities such as the demonstration zone of the Yellow River Ecological Corridor in Kaifeng City have attracted a large number of citizens to go sightseeing and leisure.
Online and offline travel activities bring a colorful holiday experience
According to statistics from the Ministry of Culture and Tourism, on the first day of the May Day holiday, 8,498 A-level tourist attractions were opened nationwide, accounting for about 70% of the total. Scenic spots around the country have been opened for operation and launched a wealth of cultural and tourist activities to bring tourists a colorful holiday experience.
In Hunan, major scenic spots held "non-heritage program lists", ethnic sports competitions and Dong non-herited musical instrument experiences in the Dongdu Cultural Village of Tongdu County, farmhouse bamboo pocket dance in Taohuayuan Scenic Area in Taoyuan County, The "Miao nationality April 8th" activity attracted many tourists to participate in the experience.
Chongqing Art Museum held exhibitions such as “Chongqing Art Museum Collection Photographic Exhibition” and “Blocking—Hechuan District Anti-New Crown Pneumonia Epidemic Theme Art Exhibition” and other exhibitions; hydrangea festival, Tianzhu peony festival, Hongchiba rhododendron festival and other activities were held in Chongqing Carried out around the city.
Jiangsu has launched 2,120 online viewing, exhibition and viewing projects through new media and virtual reality. "Water Rhyme Jiangsu · Seeing the Beautiful again" Jiangsu People's Tour of Jiangsu theme tour activities, released 30 provincial "healing department" fine tourist routes. More than 140 online and offline activities such as Quyijin scenic spot, non-legacy cultural scenic spot, garden real performance, happy garden party, welcoming spring live poetry, non-heritage online exhibition, etc., enriched the holiday market product supply and satisfied tourists of different levels demand.
(Reporter Yao Yaqi)