Sino-Singapore Online, May 4 (Li Jiajia) Shanghai's long-established brand is probably China's "most fashionable" and most well-known brand of cross-border.
In front, there is a new cold drink from the Bright Group and Big White Rabbit. Bright Bright White Rabbit Ice Cream Pearl Jade is in front, followed by Yuyuan Memory Gift Box "Catch Up". This is inspired by Yuyuan Culture and designed by the famous British painter RobPepper. The intentional chopsticks and chopstick rests, as well as the vivid folding fan of the picture, let people put it down once they see it. Right now, both of them have landed on the online "Shanghai Brand Museum" on the e-commerce platform, and want to set off another wave of sales climax.
During the “May 5th Shopping Festival” in Shanghai, Tmall not only took the lead in setting up a special “Old Brand”, Tmall Supermarket will launch a special “Shanghai Taste” on May 4th, focusing on the promotion of Shanghai's famous brand products. Picture for Ali
Data show that in the past year, China has 52 well-established brands with sales of more than 100 million yuan (RMB, the same below) on the e-commerce platform Tmall, of which Shanghai occupies 18 seats, ranking first in the country. Shanghai has the longest-established "touch the net", the fastest growth, and the most innovative energy.
It has to be said that many innovations of the old Shanghai brand have their inherent advantages. Jian Rou, senior operations expert of Taobao Live, believes that first of all, Shanghai itself is a geographic coordinate for business innovation. It plays a leading role in the digital transformation of consumer retail, which provides fertile ground for time-honored innovation. Secondly, Shanghai is the capital of trend, and it is also a city of trend culture. Using the communication effect of the Internet, it can more fully show the tone of the business card of this commercial city in Shanghai. Another point is that Shanghai's international brands are gathered, the innovation environment is good, the brand acumen is high, and the local long-established brands are affected by the ears.
In Shanghai's "May 5th Shopping Festival", which is about to open, the old local brands are also eager to try, looking forward to show their efforts. On April 24th, the Shanghai Time-honored Brands Association took the lead in announcing the cooperation with Shanghai New E-commerce Pinduoduo to launch the “Guochao Brand” zone, which mainly focuses on Shanghai time-honored brands. On April 28th, at the second "Double Product Shopping Festival" on the line, the turnover of the first day of the Warrior exceeded 10 million yuan, and the net turnover of the United States and Canada increased by more than 100% from the previous month. On April 30, 15 Shanghai time-honored brands collectively released new products in the “Guo Chao Time-honored Brands” series of promotion activities. In the early morning of the same day, Tmall took the lead in launching the Shanghai Time-honored Brands Museum, gathering bargains, Tmall supermarkets, Hema, Hungry, etc. Customize hard core measures for it.
Shao Yuling, vice chairman and secretary-general of the Shanghai China Time-honored Enterprise Association, said that over the years, Shanghai time-honored brands have been constantly seeking innovation and change. Under the new wave of consumption, the empowerment of local new e-commerce has created more development opportunities for old brands. She said: "Shanghai is a consumer city, and the time-honored brand has an irreplaceable role in promoting the Shanghai shopping brand."
"Old brands have a strong potential appeal, and consumers have emotional memories of these old brands for up to one or two decades. According to our understanding, there are no less than 100 Shanghai old brands in Shanghai with broad e-commerce development prospects, and At present, there are less than 50 brands with relatively mature e-commerce operating systems. "Zuo Xiaoying, the head of Pinduoduo's" Shanghai New Brand New E-Commerce Program "said," The local old brand industry has huge overall growth space, which is also the development of Shanghai brand economy. Where the great potential lies. "
With the continuous rise of national brand awareness and self-identity, the integration and development of well-established brands and new e-commerce businesses are bursting with amazing vitality.
Yuan Gang, the chief innovation officer of Yuyuan Jewelry Fashion Group, used the word "shock" when talking about the cooperation between its old temple gold and the head web star Weiya. The sales of 3.5 million yuan in 2 seconds made this Shanghai old brand firm. The idea of forming a live shopping guide team.
Yuan Gang bluntly stated that many old time-honored brands in Shanghai have a background of state-owned capital, so they are more willing to respond to the official call for innovation. "Government guidance, corporate cognition, and a period of time (innovation) in the future will bring more time-honored companies Change and opportunity. " (Finish)