Text / Chairman of the Red Star Macalline Che Jianxin

  At the beginning of the new year of 2020, the whole country will join forces to accelerate economic construction. A "new crown pneumonia" epidemic brutally pressed the pause button for us, ruthlessly hindering our pace of development-as a personal experience of this epidemic I hate it for taking the lives of my compatriots, hate it for making it difficult for everyone, and hate it for affecting the economy of the entire country ... But now, China has achieved a staged victory in the fight against epidemics, and it has begun a full recovery. They are all transformed into a great love for the motherland, career, and life, including all our employees. This kind of "hate business" is transformed into a "love business". It is the huge effort that rebounded from the huge crisis. Resonance at the same frequency: We must recapture the losses caused by the epidemic 10 times!

People's mental strength will burst 10 times during the crisis

  When a sudden disaster strikes, people will always experience the process of panic, frustration, despair, and helplessness, and it is the attitude and choices that face the disaster that test people. I believe that the key to choice comes from mental power, and the core of mental power is faith. This battle against epidemic in China is the best proof.

  Why can we control the epidemic within two months and continue to improve? Because all Chinese people believe in the leadership of the Party Central Committee and the organization and strength of the country, they work together to overcome the difficulties. This magical power is a burst of 10 times of strength. Not long ago, I wrote an article "Patriotic has the greatest luck", which actually reached nearly 100 million reposts. I think it should have triggered countless people 10 times, or even greater patriotic strength, likewise. It will inevitably explode ten times into the struggle to regain the loss of the epidemic.

  In our early corporate culture, there was one "the immense release of human potential in anxiety." This potential release is 10 times the mental power. When you encounter a crisis in work or life, people's physical and mental abilities are absolutely unprecedentedly invested and form an explosion. When I encountered a lack of funds when building a mall, I stood on a bare construction site. I think my bones are steel bars, and my own flesh and blood are concrete ... It is under such a powerful force that my potential is released again. There are many ways to build up shopping malls.

  This epidemic has brought me the sharpening of the central force of the crisis. In the most "idle" month since I was 16 years old, I have more in-depth thinking about the country, enterprises and individuals, making me pay more attention to the long-term strategy of the company. On the contrary, maybe I am still struggling to cope every day The urgency in front of me is still busy in a vague manner. So I decided to have a month of in-depth thinking, strategy, and management every year thereafter.

  A great cause depends on the power of the public. From this, I think, to believe in the strength of all employees, we must pay more attention to grassroots employees and middle management cadres, they are the company's valuable wealth. I summed up three sentences: Everyone is very important, everyone must be respected, and everyone must be responsible. The company's organizational automation is: play to the extreme, work together, work together, and cooperate precisely. We have introduced the 39 outlines of "Poor Organizational Ethics and Good Organizational Ethics", which is to promote collaborative cooperation and solve their own problems. In a championship team, each player should compete for the championship, but each plays his own role and fulfills each other. In fact, everyone is the champion in their respective positions. So the first thing after the company resumes work is to increase the salary of the grassroots employees by 8%. The harder the grassroots employees work, the better the company is. I am also pleased to see that at the company's special meeting on "The Epidemic Changes to Me", all employees focused on the confidence and effort to regain 10 times the loss. Believe in non-heart power because of seeing, and see it because of faith is the fruit of heart power.

10 times of mental power can increase 10 times of skills

  The epidemic made us all stay at home, and at the same time let us know that people's instincts need to work, and everyone can't do without work. I think that even if you ca n’t do without work, you have to do something. If you do something, you have to do something. You need to learn skills and culture to do things. Skills can only be improved if you improve skills. Human compound skills, the superposition of three skills is 10 times the energy of a single skill.

  An apprentice starts with one person and one job, and learns a single skill first. After two years of training, you must learn the second skill, and then learn the third and fourth skills. In the current era of high-tech informatization, people can no longer be robots on the assembly line of the old industrial age, and everyone ’s position must also advance with the times. So after the epidemic resumed, the company immediately ran one man, two posts, and challenged the change of post. The group has a senior executive in charge of administration and human resources. At present, it has established a home improvement group that is responsible for the company's first business as needed. The grassroots Wuhan shopping mall explored the online live-sales model of "carrying bags" during the trapped epidemic. The largest order in the period came from a cashier in the background, which is also due to her usual attention to marketing skills Only learn before you stand out at the front desk.

  Managers always treat their subordinates as small helpers, and their subordinates cannot grow; and only by treating themselves as subordinates' helpers and helping them learn compound skills will individuals and businesses grow together. It is feasible to grow a person's annual skills by 10% to 30%. If you grow by 1% every day, you can grow 10 times a year. I used to talk about changing from year to year, that is too slow, it should be changed to month to month.

  What is the main reason for upgrading skills? I think one is analysis ability, and the other is attention to detail. Analytical ability is to analyze things thoroughly, find the essence of things, summarize the laws of things, discover the connection of things, especially the ability of instant analysis, I call it the king of ability. What is real-time analysis? Observe, analyze, summarize, reflect, and associate people and things in the scene. Our managers mainly discover talents, and then authorize them to be responsible, and then empowerment and performance evaluation. The key lies in the ability to observe and analyze people. What managers need is, how many times do you analyze in real time every day? How many times does it sum up? How many times does Lenovo immediately? Real-time analysis of 20 times per day, instant summary of 20 times, and real-time association of 20 times are excellent, 30 times each day is excellent, and less than 5 times each day is unqualified. Real-time analysis and summarization of association will inevitably form a three-dimensional memory. You can remember the three-dimensional memory, and the search results will become the material for your future analysis and summary of the association ... Over time, it will definitely form your own nuclear power.

  Ren Zhengfei can develop an enterprise into today's Huawei. I think it is mainly his analytical ability. He can analyze what is his own longboard and what is his own shortboard, and then just make his own longboard and then work with others' longboards. Spelled into "tall barrels". If each of us can use this analytical thinking to discover our own longboards and other people's longboards, then no matter which position, your skills can be improved by at least 10 times.

10 times the skill will bring 10 times the effectiveness

  Skill is the cause, effectiveness is the result, 10 times the skill will bring 10 times the effectiveness. With improved skills, every job can be done to the extreme. Careers are driven by people, and people's achievements are advanced by skills. Right now, the epidemic has caused us tremendous losses. We have to rely on each of us to fight against the clock to create the maximum value in a limited time. We are more attentive under external pressure and recover the loss by 10 times with 10 times the efficiency.

  Change is important, and action is more important. Each department of our company puts pressure on its own performance. On the basis of goals, it also proposes challenges and excellence goals. Everyone has set a self-growth goal for 2020 after the epidemic, and everyone ’s incremental performance will increase by 10% — 30%. If the stock is low, find the increment. I believe that the company's digital growth and standardized quantification are the basic guarantee for the tenfold recapture. As Ren Zhengfei said: "The more difficult it is, the more we must train our team and hone our team."

  Pepsi-Cola Company once launched the "Doom Management Law". The general manager was worried that the soda market would decline and competition among peers would be more intense. He created a crisis and redesigned working methods and tasks. The annual growth rate must reach 15 %, Otherwise the enterprise will cease to exist. As a result, this move greatly stimulated the enthusiasm of employees, not only achieved their goals, but also greatly accelerated the pace of daily management. In fact, the epidemic situation also objectively helped us to improve efficiency through information-based office. For example, in the previous meeting, one-third of everyone met was greetings. There are more nonsense and important things are ignored, but now the remote video, nailing It would be like installing a filter to filter out the most important content to discuss, not only time compressing, but also directing people to things.

Regaining 10 times the loss won't waste this crisis

  Churchill once said: "Don't waste any crisis". The "Black Death" that occurred in the fourteenth century is the biggest disaster in human history, but it has changed human consciousness from "god-oriented" to "people-oriented." It created the Renaissance, spawned the Enlightenment, and objectively promoted the world's industrial civilization and technological civilization. Engels also said, "There is no huge historical disaster that is not compensated by historical progress." The crisis machine is always a pair of twin brothers. The key is that we face this new crown virus, whether it is science and technology to fight against epidemics, or wait for death ? Do you blame others, or think quietly? Is it just risk, or is it a challenge? Is it just to be a help-seeker, or to be a self-helper? It is believed that when facing the test of nature, human beings with modern high-tech civilization will certainly be able to submit better answers than in the past.

  As for myself, in a deeper feeling for the love of the motherland, and under the inspiration of countless "anti-epidemic and retrograde warriors", I have gained a new understanding of life and life. Everyone's life is so great, everyone can create extraordinary things in their own positions. Especially during this time, I often watch videos of academician Zhong Nanshan online. He is 84 years old, but has a sturdy posture, quick thinking, vigorous walking, and a loud voice. He has completely changed my traditional impression of the age of appearance. His young The spirit and work style have inspired me a lot. I am 30 years old before I am 84 years old. According to his benchmark, I am not a lad. So I have to work 20 years longer than originally planned. I originally thought it would be enough to live to 86 years old, but now I am determined to live to 110 years old. I believe my life will be extended by 10 times the passion of work.

  Looking further away, I think this epidemic has also promoted the rapid progress of medical research and technology, biotechnology, etc., which will definitely help people extend their lifespan. I speculate that they can live to 110 years after 65, and to live after 85. 130 years old, can live to 150 years old after 00, so now the overall mental state of people is getting younger and younger.

  This isolated day has also become my "home line" market survey. I have observed countless times on every detail of the home, analyzed more associations, and feel that our home furnishing industry is really lucky. After the epidemic, people's pursuit of changes in housing conditions, the improvement of home environment and home tastes will inevitably be greater and higher, and the consumption of home life will double. Work hard to reward the country, society and our consumers.

  What is the power of the moment? It is precisely the loss of the current epidemic that is giving us the power to "force". Future scientist Nigro Ponti said: "The best way to predict the future is to create it." I believe that when all of our Red Star people's mental strength, skills, and effectiveness are forced to 10 times, that Red Nebula, Yun Shen Five new businesses such as technology, internet marketing, home improvement, and Macalline love home will not only force a new round of breakthroughs, but also anxious, and will surely force five new red stars Macalline Group.