<Anchor> The
more difficult the economy is, the more consumers get the so-called 'cost-effectiveness'. In the midst of the consumption slump caused by corona, industries are struggling with marketing cost-effectiveness.
Reporter Dong-gyu Lee covered.
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This exclusive hotel stays close to 500,000 won per day including tax and tax.
However, the hotel released this room as a so-called 'one plus one' room that can stay for two days at a daily rate.
The aim is to make up for even the slightest loss of sales experienced by foreign tourists.
[Am Sang-seop / Hanwha Hotel & Resort Part Manager: (1 + 1 stay) This was a promotion that has never been conducted in a hotel for 44 years. To ensure a safe and comfortable rest (planned)] The
hotel restaurant, which was noisy, has also changed.
We have increased the menu price for over 20,000 won and the menu for 30,000 to 40,000 won. We also offer a so-called 'drive-through' service that you can receive as a lunch box if you make a reservation in advance.
[Munjinsu / Lotte Hotel Seoul responsible officer: I was (as Corona 19 events) customers are a bit reduced unpowered to choose the hotel represents the menu and I have composed a reasonable price side a good response -
high-performance competition beolyeoon handset makers I also jumped into the so-called 'cost ratio' marketing.
Samsung Electronics has set a new 5G smartphone for 500,000 won, and Apple is also re-introducing the 500,000 won model.
[Professor Jun-Young Lee / Director of Consumer Analysis Research Center, Sangmyung University: (Consumer in corona) As the amount of open wallet becomes shorter than in the past, the image of a high-end brand can be easily accessed by the public in a different direction… .] As the
spread of Corona 19 slows, the industry expects the consumption sentiment that has been suppressed to erupt to be rewarding.
(Video coverage: Heungsik Kim, Video editing: Seunghee Lee, VJ: Seungmin Han)
"The first time in 44 years," "Cost ratio marketing," which also included luxury hotels
2020-05-01T12:53:49.048Z
The harder the economy, the more consumers are taking the 'cost ratio', and the industry is struggling with cost-effective marketing, amid the consumption slump caused by corona. Reporter Dong-gyu Lee covered.
Source: sbskr