Analysis by credit card Generational difference in "self-restraint rate" New Corona May 1 5:07
A private company calculated a “self-restraint rate” that analyzes how much people are self-restrained based on the results of using credit cards for eating out and entertainment. In the first half of April, eating out had a low self-restraint rate in their 20s, while entertainment such as golf was low in their 70s, suggesting a difference in self-restraint behavior among generations.
The survey was conducted by the data analysis company "Nowcast".
Based on the credit card usage records of men living in the Tokyo metropolitan area between April 1st and 15th, it is estimated that the proportion of people who spent on a certain item was not affected by the new coronavirus without individual identification. We analyzed how much it decreased compared to the value and calculated it as a self-restraint rate by age group.
According to this, the self-restraint rate for "outdoor dining" was over 50% in both the early 30s and early 40s, but was over 36% in the late 20s.
Above all, “Izakaya” exceeded 70% in their 30s and 60s, but was over 59% in their late 20s.
On the other hand, “entertainment” such as movies and golf exceeded 70% in both the late 20s and the early 50s, but it declined with the aging of people over the age of 55 and remained at around 47% in the early 70s. It was.
According to Tsutomu Watanabe, a professor of the University of Tokyo who conducted the survey, “In the 30s and 40s, self-restraint is active, but the weakness of the self-restraint of the younger generation and the elderly is remarkable. I want to create a positive attitude toward self-restraint. "