China News Agency, Taiyuan, April 29, Question: "The county magistrate live broadcasts goods" has become China's "cloud" new trend of poverty alleviation
Author Yang Peipei Gao Yuqing
"The sun is shining today. In this cave courtyard, the wind blows apricot blossoms, and the yellow millet porridge with sweet waxy corn is really a good life for Jingle!" A few days ago, Wang Xin, head of Jingle County, Xinzhou City, Shanxi Province, was unique. Live broadcast in the characteristic cave compound, Jingle high-quality miscellaneous grains are recommended.
On the live broadcast, Wang Xin turned into a food expert and nutrition expert, detailing the nutritional value and consumption method of each miscellaneous food. In the meantime, I have n’t forgotten the trick of cooking millet for netizen professors—the water sounds out of the pot, and finally I made Shanxi traditional pasta snacks, noodles and noodles.
As of 10 o'clock that night, the live broadcast attracted more than 930,000 viewers, and 90,000 catties of glutinous corn, millet, quinoa and other grains were snatched away, bringing local businesses and farmers nearly 400,000 yuan (RMB, the same below).
In Shanxi, there are still many "anchors" like Wang Xin, who have made unique moves and "carried goods" to increase income for local people and enterprises. The county magistrates who spoke seriously in their impressions, some put on special clothing, some started cooking, and some sang a song. They all used the "network language" to promote local specialty products in the live broadcast room.
Li Zhaolong, deputy head of Heshun County, Jinzhong City, turned into "bring food and broadcast" and taste old vinegar on the spot; Xu Jilian, head of Qinyuan County in Changzhi City, used online trending language and singing to drive the live broadcast atmosphere, and brought the whole family as Dangshen and Ai Tiao Waiting for the endorsement of local specialties; Song Xiaoying, deputy head of Wanrong County, Yuncheng City, became the "anchor" of the beauty, and reported the rap word + fancy apple eating method with the eighth netizen anchor "Baijin" ...
The “Country Director Live Broadcasting” model is becoming a new trend in China, which not only helps local poverty alleviation and income increase, but also becomes a “shortcut key” to solve the problems of unsalable agricultural products and the difficulty of resuming work for enterprises under the epidemic situation, stimulating the recovery of local industries.
In the past few days, county magistrates in Zhejiang, Fujian, Hainan and other places have brought goods through live broadcast to expand new channels for industrial development and stimulate industrial recovery. Wu Yuzhou, the acting head of the famous tea "Tieguanyin" in China and the birthplace of the famous tea "Tieguanyin" in Fujian Province, turned into a "leader of goods" during the live broadcast, and promoted "Anxi Tieguanyin" for netizens worldwide; Zhejiang, a large foreign trade county In Anji County of the province, Pan Ming, its executive deputy mayor, recommends local industrial and agricultural consumer goods such as bamboo mats and chairs in the live broadcast ...
Gao Feng, a spokesman for the Ministry of Commerce of China, recently revealed that business big data monitoring shows that there were more than 4 million live broadcasts of e-commerce in the first quarter, and more than 100 county heads and mayors entered the live broadcast room to “endorse” local products. Many netizens also praised the county governors, "It is completely different from the county governor I imagined. It is very grounded. Leading cadres bring goods. I am assured of buying, 'Buy it, buy it, buy it' ..."
Hu Glacier, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, said in an interview with the media that during the live broadcast, grassroots cadres, especially leading cadres such as county heads, township heads, and first secretaries, actively participated, and could have more specific ways of operating the Internet And a deeper understanding. This kind of benign interaction is obviously very important for improving the level of grassroots social governance. (Finish)