Only provide consumers with a fresh experience and reference for buying a house
VR viewing: applaud or not, can only be used as an "assist"
Our reporter Zhang Jingyang
In essence, real estate transactions are no different from ordinary commodity transactions. But in fact, when you buy a product online, you may not need to inspect it in advance, but when you buy a house, you have to look at it first.
The epidemic has undoubtedly caused a huge impact on real estate sales, but VR (Virtual Reality Technology) combined with online sales seems to have become a clear stream, not only continuing the consumer's desire to see the house, but also largely A sense of presence was brushed during the epidemic. So, when VR technology holds hands with real estate sales, what kind of spark can it hit?
You can see the house without going to the scene, VR has done it
During the epidemic, artificial intelligence application scenarios landed on a large scale, which helped not only the anti-epidemic but also their own survival and development, and VR was also unwilling to fall behind. Housing companies have not missed the opportunity to turn marketing innovation to "online marketing". Through self-built online marketing platforms, they guide consumers to use VR to view houses or experience VR immersive model rooms.
VR uses computers to generate interactive three-dimensional dynamic visual scenes, providing users with simulations on the senses of sight, hearing, touch, etc., allowing users to observe and interact with things in three-dimensional space as if they were immersive.
"Users can realize the effects of roaming, visiting and interacting with houses in virtual scenes by wearing VR devices (such as HTC VIVE helmets, etc.). The interactive content includes the space of model houses, the selection of furniture, the change and selection of wall sticker colors, The selection and replacement of lighting fixtures and so on. "Xu Liping, member of the Erdos Municipal Committee of Inner Mongolia and head of digital technology at Inner Mongolia Freedom Geek, told the Science and Technology Daily reporter.
After experiencing VR viewing in the Freedom Geek Technology Studio, the reporter found that in just a few minutes of interaction, the house type, structure, and size can be grasped intuitively and quickly, and the VR style can be used to decorate the model room, Replacement of furniture and lamps really makes you feel immersive.
Xu Liping said that in addition to this interactive experience viewing, "360 panoramic viewing" and "720 panoramic viewing" are also popular in China. "The virtual interactive environment created by these panoramic viewing is not constructed by three-dimensional modeling, but by panoramic photos. Usually, a scene can be 'pushed' to the viewer's eyes in an unobstructed view. A visual display of the scene without any dead ends. "
In contrast, the interactive experience technology is more advanced, but the cost is higher, and the "panoramic viewing" technology is more widely used because of its high quality and low price. At the same time, because its viewing content is based on real scenes, photos are stitched together. Therefore, it is closer to the real scene.
It ’s a bit difficult to facilitate transactions with virtual experience
Can VR viewings facilitate commercial housing transactions? The reporter randomly interviewed citizens who came to see the house in a real estate sales center in Hohhot.
55-year-old Qiao Hui said: "Buying a house is the biggest consumption expenditure of a family, and the house is a commodity used for life. It is not realistic to spend money to buy a house without looking carefully at the house."
"VR viewing is a fashion, I personally like it, but in the end, I have to decide whether to buy a house or go to see it on the spot. VR viewing can only be a supplement." 28-year-old Zhao Peng Chong said.
Xu Liping believes that VR viewing is enough to give users a new experience and viewing reference, but it will take time to replace the traditional sales model.
Industry insiders admit that VR viewing has a very good experience, but due to the later beautification of the digital model model room using material mapping, lighting rendering, school tone lighting, etc., there is a suspicion of "beauty", which makes it have a certain degree with the actual house In and out. Secondly, the bulk of transactions such as house purchases are decided by VR alone, which is not realistic. Buying a house not only involves the size, size, orientation and decoration style, but also comprehensively considers the location of the real estate project, community support, living support, surrounding environment Traffic and other factors.
Although it is difficult for VR buyers to let buyers directly place orders, it is still a good "assistant" for a good house sales. Xu Liping said: "The domestic VR upgrade is very fast. For example, the most advanced immersive VR interactive viewing, not only can be seen, but also the decoration style can be arbitrarily matched through interactive means such as furniture matching and color adjustment, so that consumers can be invisible. China has more positive views on real estate projects and stimulates buyers ’impulse to consume, which can be said to be an effective technical means for potential customers to drain in the future."
Although VR viewing is hot, it has not yet formed a complete commercial application system. In fact, the current application of virtual reality technology in the real estate industry is only one more marketing method. To replace the on-site viewing, there is still a long way to go. long.
As an expert in the industry likes to say: the physical model room is like the dinner we eat, and the VR model room is equivalent to dessert after dinner. For those who like dessert, it is a bonus, but we will not be Give up dinner for dessert.