(Fighting against New Coronary Pneumonia) The popularity of urban business districts is booming, Jilin Province consumer market is recovering
China News Service, Changchun, April 27 (Reporter Guo Jia) With the continuous improvement of the domestic epidemic prevention and control situation, enterprises in Jilin Province have resumed work and returned to the right track, the popularity of urban commercial circles has gradually recovered, and the consumer market has shown a recovery growth trend.
Recently, a reporter from ChinaNews.com visited major business districts in Changchun, Jilin, and found that major shopping malls have launched the "Huimin" brand to promote vigorously. fast.
During the outbreak, the mall reminded customers to wear masks and keep a distance of more than 1 meter with others Guo Jiashe
The reporter saw at Zhuozhan, a high-end consumer shopping mall located on the Changchun Chongqing Road business district, that affected by the epidemic, some of the new spring clothing items in the shopping mall are 50% off, and two summer clothing items are 30% off.
"This promotion is much stronger than before." Nie Ana, Operations Director of Changchun Zhuozhan Times Square Department Store Co., Ltd. said that the mall is currently undergoing brand optimization and adjustment, hoping to recruit more people-friendly brands to attract consumers.
Every day, salesperson Hu Xiaochun walked into the Changbai Building early. From being empty to vocal, the business is getting better and better, and she is also very excited. "When I first resumed work, I opened every day, and now I can sell twenty or thirty pairs (leather shoes) every day," she said.
Shopping mall price reductions attract many citizens to buy Guo Jiashe
Zhao Demin, the general manager of Changbai Group, said that in order to enhance the popularity of the mall, Changbai Group has launched a number of promotional combination activities since March this year, including the issuance of 5 million yuan worth of consumer coupons for residents within 5 kilometers of the mall.
Zhao Demin admitted that the epidemic has indeed caused unprecedented difficulties for traditional physical department stores. However, as merchants have punched Huimin combination fist, the consumption atmosphere is getting better. "Changbai's sales have reached about 70% of the same period last year."
The parking lot of the Eurasian store is full of vehicles Photographed by Liu Yueran
Lu Jiwei, Director of the Market Operation Department of the Department of Commerce of Jilin Province, said that the department is vigorously promoting the transformation and upgrading of the physical retail industry to a scene-oriented, experiential, interactive, and comprehensive consumption place.
In the Changqi Hongqi Street business district, the sudden emergence of "this mountain" is a new attempt to integrate cultural and commercial businesses in Jilin Province. On both sides of the "mountain road" of "There is a mountain", book bars, dessert shops, grocery stores and other leisure businesses are scattered, and customers pick up the ranks as if a short trip.
The reporter found in an interview that the traditional lodging industry was not well-affected by the epidemic, but the inn at the highest level of "This Mountain" was an exception-the occupancy rate reached 60%, and 90% of the guests were locals. With the May Day holiday approaching, there is a tendency for the inn to get a ticket.
"Push the wooden window, the scenery under the 'mountain' has a panoramic view." Xu Ge, the manager of the inn said that since the resumption of work, the price of the inn has dropped significantly, and many activities have gathered a lot of popularity through farmers' market and other activities, attracting a lot of Young people visit.
Chen Huize, Director of the Circulation Industry Development Department of the Department of Commerce of Jilin Province, introduced that on the one hand, the department coordinated the implementation of rent tax reduction and exemption policies for enterprises to solve the difficulties faced by enterprises in resuming production and production, and on the other hand, promoted the innovation and transformation of traditional circulation enterprises and developed new formats and new mode.
At the beginning of the resumption of work, the passenger flow was sluggish. Changchun Hongqi Street Wanda Plaza reduced rents and other expenses for businesses by more than 10 million yuan, and launched a small program in time to place orders online for direct delivery. With the recent increase in passenger flow, electronic coupons worth 600,000 yuan were distributed using small programs.
Zhang Chunge, general manager of Hongqi Street Wanda Plaza, said that Wanda Plaza has also opened a live broadcast room to recommend good things on the spot, effectively integrate online and offline resources, and promote the improvement of brand sales performance.
The Eurasian store with a construction area of 600,000 square meters and tens of thousands of parking spaces is a popular choice for Changchun citizens to shop. Zhao Xin, deputy general manager of Changchun Eurasian Store Co., Ltd., said that in recent days, the parking lot has been almost full, and the popularity of shopping malls has greatly increased.
It is reported that the sales in the first three days of the recent Eurasian store celebrations were as high as 360 million yuan. Zhao Xin believes that this not only strengthens the confidence of the majority of suppliers, but also stimulates the rapid recovery of the upstream and downstream supporting industry supply chains, and stimulates the vitality of market players.
As the May Day holiday is approaching, Jilin Province encourages the close integration of major business districts and special commercial streets with cultural tourism, leisure, etc., and encourages businesses to prolong business hours appropriately, opening late-night business areas and "late-night canteen" dining blocks to tap consumption potential and stimulate consumption growth . (Finish)