How far is it from delivering medicine to home to become a trendy Internet medicine access to medical insurance
With the national epidemic prevention and control entering a stable period, Chen Kun's work finally returned to normal.
Chen Kun's 1 pharmacy network has established the country's largest pharmacy service network for 235,000 pharmacies. During the epidemic, the number of registered users of the App 1 app increased by more than 500%, and the number of new chronic disease users increased by more than 300%. With the help of AI consultation, a single doctor handled 300 consultations per day. The influx of massive demand caused the network to be squeezed.
"Everyone was panicking at the beginning, buying masks and other anti-epidemic materials, and then (we) slowly discovered the growth of commonly used drugs and chronic (ill) drugs." April 25, Chen Kun said in a webcast.
After an epidemic, the Internet medical platform has ushered in considerable development, but how to settle the unexpected traffic dividend is a key concern in the industry. Whether medical e-commerce and other channels can be incorporated into medical insurance and other policy trends, it affects all people.
The trend of delivering medicines to home becomes a trend, and Internet medical platforms want to settle traffic
The epidemic changed the behavior of most people to see a doctor and buy medicine, which objectively brought traffic dividends and growth opportunities to Internet medical and pharmaceutical platforms. The attitude of the government, hospitals, and pharmaceutical companies towards online pharmaceutical retail channels has also changed dramatically.
Recently, Beijing Xuanwu Hospital has opened Internet diagnosis and treatment services. Patients with chronic diseases and common diseases can visit and make appointments online through the App. Doctors can provide diagnosis and treatment plans online and prescribe prescriptions. Patients can choose drug logistics and delivery without leaving the house and enjoy One-stop online diagnosis and treatment service.
Prior to this, the Beijing Hospital Management Center and Beijing Post launched the express home delivery service in 16 key hospitals in Beijing. The patient can go home after seeing the disease in the outpatient clinic, and the medicine will be sent to the patient's home from the hospital pharmacy through Beijing Post Express. Earlier, Beijing Post had launched the home delivery service of Chinese herbal decoction and substitute decoction, which effectively eased the hospital window service and helped patients reduce the waiting time for drugs and the number of trips to and from the hospital.
Similar practices have appeared in Tianjin and other places. Recently, the Tianjin Medical University General Hospital launched the "Internet Clinic" service. Patients submitted their medical conditions online in graphics or video, and communicated online through text and voice. The doctor provided medical advice to patients, and prescribed medicines or examinations for patients who were returning Single, the patient pays for the medicine online, the medicine is delivered home, and the examination results can be viewed online.
Since February of this year, Wuhan University People's Hospital has started to provide free on-site drug delivery services, prescribing prescriptions for patients with chronic diseases in cardiovascular medicine and endocrinology, online drug purchase, and home delivery by SF Express, alleviating non-new crown patients during the epidemic. The difficulty of seeing a doctor.
The new crown epidemic has hit many industries, but the Internet medical platform is one of the exceptions. According to statistics, during the Spring Festival in 2020, the peak number of daily active number of medical e-commerce is close to 1.5 million, an increase of more than 10% year-on-year.
Mobile phone orders at home, non-contact delivery. The epidemic has blocked the normal lives of residents, but it has opened the door to explosive growth of Internet medical platforms. The data shows that during the epidemic, the order volume of the Ding-Dong Express platform was about 8 times that of the normal, and its user visits reached 50 times the normal peak. 1 The daily installation volume of the Pharmaceutical Network App has increased by more than 200% year-on-year, and the growth rate is the highest in its category.
After experiencing a sudden growth peak, the Internet medical platform is also exploring: how to meet the subsequent needs and services? How to settle the traffic dividend brought by this epidemic?
When the epidemic was the most tense, Guangdong Kang Aiduo Digital Health Technology Co., Ltd. (hereinafter referred to as "Kang Aiduo") sold about 6 million masks in one month. Medicines for health, weight loss and weight loss, and eye health. Jiao Baoyuan, general manager of Kang Aiduo, said that as public hospitals gradually introduced home delivery services, users of Internet diagnosis and treatment and drug purchase habits have been cultivated, which will benefit the development of Internet medicine in the long run.
In Chen Kun's view, the consumption habits of ordinary users have been cultivated in the epidemic, and the service of offline pharmacies to customers has also greatly improved due to the epidemic. As the vice president of sales and operation of 1Pharma.com, he also contacted many offline pharmacy operators. He noticed that many of them are seriously considering whether to open an online store and how to continue to contact members. "Offline retail pharmacies have never had such an urgent need as they are now."
Internet medical access to medical insurance? Whether it can help control fees is the key
In addition to delivering drugs home, Beijing Xuanwu Hospital can also implement real-time settlement of medical insurance. In addition to self-paying patients, Beijing medical insurance patients can also hold medical insurance cards for real-time settlement of medical insurance when they receive drugs.
Such attempts are usually very rare, but have their policy background. On March 2, the National Medical Insurance Bureau and the National Health and Health Commission issued the "Guiding Opinions on Promoting" Internet "+ Medical Insurance Services During the Prevention and Control of New Coronary Pneumonia Epidemic Diseases", clearly including the eligible "Internet" + medical service costs into the medical insurance payment Scope, which marks substantial progress has been made in the integration of Internet medical care into medical insurance. Previously, in order to facilitate non-new coronary patients, Shanghai, Zhejiang, Jiangsu, Wuhan and other places have included online referrals for common diseases and chronic diseases and online drug purchases into the scope of medical insurance payment.
For patients and medical practitioners, this is a more positive signal than the delivery of medicines. A research report of CICC pointed out that online payment of medical insurance promotes the development of online follow-up consultation and prescribing, sharing the pressure of real hospitals. One of the core needs of patients with diagnosed chronic diseases is to prescribe medicine regularly. Online follow-up consultation can provide convenience for patients. After the electronic prescriptions are reviewed, they can be placed on the hospital pharmacy through the online payment of medical insurance and handed over to the social distribution force to complete the distribution. Or the patient may transfer the order to an offline pharmacy or even a medical e-commerce (the current policy is not clear) to obtain the medicine through prescription outflow.
"Medical insurance should not be divided into channels. Whoever does better can participate." Jiao Baoyuan believes that it is the general trend for Internet medicine to enter medical insurance. Especially under the trend of outflow of prescription drugs, more complete medical and health data can be grasped objectively through the Internet platform for drug purchase and delivery, which is convenient for tracking the health status of residents, which is helpful for medical insurance control costs. More options.
In 2019, the sales of medicines in public hospitals across the country amounted to 1,1959.5 billion yuan, a year-on-year increase of 3.6%, and the growth rate hit a new low. At the same time, the sales of online pharmacies reached 13.8 billion yuan in 2019, a year-on-year increase of 40%. Although subject to various factors, prescription outflow is still a major trend in the pharmaceutical industry.
Jiao Baoyuan noted that although medical e-commerce has developed rapidly in recent years, there has been no industry organization that has direct dialogue with relevant government departments. In his view, if the Internet medical field wants to achieve more long-term development, and even access to medical insurance, it can learn from the experience of private hospitals included in medical insurance. It is a consensus in the industry, otherwise it will result in a situation where there is no patient with medical insurance. "
Chen Kun is more optimistic about the timetable for Internet medical access to medical insurance. In his view, Internet medicine has developed rapidly and is relatively stable in the past few years, and the policy layer has also considered the accuracy of information after access to medical insurance and the effect of medical insurance control fees. At present, there are policies at the national, provincial and municipal levels to promote and experiment. Although the specific landing time is not yet visible, the industry is looking forward to it. "Hopefully there will be dawn in a year or two."
China Youth Daily · China Youth Daily reporter Wang Lin Source: China Youth Daily