109 platforms and companies will launch "Dual Products Online Shopping Festival"

E-commerce accelerates a virtuous cycle of "buy, buy, buy"

　　Recently, the relevant person in charge of the Ministry of Commerce announced at the press conference of the Joint Defense and Joint Control Mechanism of the State Council that the Ministry of Commerce, the Ministry of Industry and Information Technology, the State Post Bureau, and the China Consumers Association will jointly hold the event from April 28 to May 10. "Shuangpin Online Shopping Festival" brings together more than 109 platforms and enterprises, including integrated e-commerce, vertical e-commerce, and service e-commerce, and will provide consumers with high-quality goods and services. Analysts pointed out that under the current background, economic and social operations continue to return to the right track. The supply and demand sides are steadily picking up. E-commerce is playing an important role in matching supply and demand and smooth circulation. This will help the Chinese economy overcome the impact of the epidemic and release more power and vitality.

Effectively promote consumption replenishment

　　Less contact and less gathering, but "buy, buy, buy" continues.

　　Lin Tao, director of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that during the epidemic prevention period, domestic consumer demand increased substantially. In response to the impact of the epidemic, offline companies actively explored online sales, and Internet sales grew against the trend. According to Lin Tao, from January to March this year, the national online retail sales of physical goods increased by 5.9% year-on-year, and the growth rate was 2.9 percentage points higher than the previous two months, accounting for 23.6% of the total retail sales of social consumer goods, an increase of 5.4 compared with the same period last year Percentage points. Among them, food and consumer goods sold through the Internet increased by 32.7% and 10.0% year-on-year, respectively, and the growth rate was 6.3 and 2.5 percentage points faster than in January-February.

　　Cai Yudong, deputy director of the Department of E-commerce of the Ministry of Commerce, said that during the epidemic prevention period, e-commerce did play a unique and important role in promoting consumption replenishment and potential release, which is of great significance for maintaining stable and healthy economic and social development.

　　"The leading enterprises of many home appliance manufacturers have launched digital tools for remote office to help a large number of offline enterprises resume production and production. Large supermarket chains have strengthened cooperation with online platforms and opened up online and offline omnichannel marketing." Cai Yudong said Online and offline integration has become an important means for many enterprises to survive and develop. The Ministry of Commerce attaches great importance to the development of online and offline integration, and has started the construction of digital commerce, focusing on improving the development level of business fields including enterprise digitalization, intelligence and integration.

Make online and offline connections effective

　　E-commerce is connected to consumers at one end and to the supply side at the other. How to ensure an effective connection between "online" and "offline" has become an important focus of relevant departments.

　　Liu Jinxi, Director of the Cooperative Guidance Department of the All China Supply and Marketing Cooperative, said that in response to the difficulties caused by the epidemic to farmers' farming, the supply and marketing system has further increased land trust. 32%, at the same time, local areas provide tailored services such as formula fertilization, unified control, agricultural machinery operations, etc. The service scale has reached 180 million mu times, a year-on-year increase of 40%, which effectively reduces the cost of planting small farmers and promotes small farmers and modern agriculture. The organic connection of China has also achieved the "two mistakes" of epidemic prevention and control and spring cultivation.

　　Bian Zuodong, deputy director of the Market Supervision Department of the State Post Bureau, said that 96.6% of towns and villages across the country have set up courier service outlets. In the first quarter of this year, even though it was affected by the epidemic, the amount of express mail received in rural areas still exceeded 3 billion pieces, supporting more than 200 billion yuan for industrial products to go to the countryside and agricultural products to enter the city. "The State Post Bureau has recently launched the 'Express Delivery into the Village' project, and the goal is to strive for three years to promote qualified villages to basically achieve village-to-city express delivery." Bian Zuodong said.

　　In recent years, 406,000 smart express boxes have been built nationwide, and smart express boxes have been put into use in major cities across the country. Express deliveries through smart express boxes account for 10% of the total express shipments.

　　Bian Zuodong said that in view of the problem that many old residential areas do not have smart express boxes, the State Post Bureau plans to issue opinions in the near future to clarify the attributes of smart express boxes as public service facilities, and actively promote smart express boxes to enter the community, enter the organization, enter the Campus, into commercial buildings, into rural areas, into transportation hub stations, in order to give full play to the unique advantages of smart express boxes.

Nurture more emerging formats

　　In the first quarter, the national mobile Internet access traffic increased by 39.3% year-on-year. In March this year, the average mobile Internet access traffic per household reached 9.5GB, the highest point since December. In the opinion of industry insiders, more business gathering to e-commerce also means more new opportunities.

　　Li Ying, a level 1 inspector of the Information Technology Development Department of the Ministry of Industry and Information Technology, pointed out that the new infrastructure, industrial Internet and 5G are important supports for the booming e-commerce, and are also the core infrastructure for further accelerated development. From consumer e-commerce to industrial e-commerce, the development of China's e-commerce is obvious. During the epidemic prevention period, new business forms such as direct sales from the origin and live broadcasts continued to emerge, and e-commerce accelerated from the consumer side to the production side, placing higher requirements on infrastructure construction.

　　"In recent years, information consumption has maintained a rapid growth trend, and it has been widely penetrated into all levels of the people's clothing, food, housing, entertainment and other aspects. The new situation of integration has expanded the new space of digital life of the people. During the epidemic prevention period, online medical, online education, fresh food distribution, new retail and other consumer demand have exploded, and more and more people enjoy the convenience of information consumption "" Li Ying said.

　　Sheng Laiyun, deputy director of the National Bureau of Statistics, pointed out that the new economy represented by new industries, new formats, and new models played an important role in this fight against epidemics. He analyzed that, according to the general law, after the per capita GDP exceeds 10,000 US dollars, the upgrade of residents' consumption will drive the rapid growth of the service industry and consumption. China's large population and rising consumption are increasing, which strengthens the Chinese economy's confidence to respond to external risks and challenges.

　　Wang Junling