[Commentary] Anxi County, Fujian Province, the birthplace of the famous tea "Tieguanyin", a tea-producing county in China, started the Quanzhou Online Industry Live Broadcasting Festival on April 24th, and Anxi County ’s Acting County Mayor Wu Yuzhou was incarnate in the live broadcast "Talent", to promote Anxi's "double iron"-Tieguanyin and rattan iron technology for global netizens, "endorsement" for Anxi, a tea village.
[Explanation] It is understood that Anxi County produces only about 50,000 tons of Tieguanyin every year. The number of Tieguanyin not produced in Anxi is much larger than this, but the label "Anxi Tieguanyin" is sold to the outside world, making it difficult for consumers to tell the truth. Wang Wenli, president of Anxi Tieguanyin Industry Association, told reporters that only Anxi ’s unique geographical environment and climatic conditions and unique production processes can produce unique and authentic Anxi Tieguanyin.
[Same period] Wang Wenli, President of Anxi Tieguanyin Association
To hold such an event, the (principal) county magistrate came out to endorse the industry, which greatly improved the credibility of the industry and endorsed the industry. This event is more important for consumers to have the opportunity to choose if they want to buy the authentic Anxi Tieguanyin. And I think that this form of live broadcasting is a trend and an outlet in the future. It is an online and instantaneous interaction that can make product promotion more three-dimensional and consumers feel more profound.
[Explanation] The event invites Anxi Tieguanyin masters and rattan iron craftsmen to introduce products through live broadcasts, which not only helps the product reach users better; from another aspect, as far as Anxi Tieguanyin is concerned, consumers pass In the live broadcast room, the process of "tea garden-purchase" was quickly completed, shortening the intermediate link and making purchase more convenient.
[Same period] The first Anxi Tieguanyin master Wang Qinghai
Like the traditional sales channel, it is a shop that you open. It only has surrounding radiation, and even only a few kilometers of surrounding radiation, will come to the store for you to consume. However, we sell through this platform and the Internet. It may be your customers and consumers all over the world and all of China. For example, Anxi Tieguanyin may usher in a trend of spring blossoms and the return of the king. So we now want to walk on two legs, both on and off the line.
[Commentary] The organizer stated that through this county governor's live broadcast event, Anxi's "double iron" industry and products will be specially promoted and promoted, so that more people can understand Anxi, Anxi Tieguanyin and rattan iron technology, and at the same time let more Enterprises participate in live broadcast activities to drive the consumption of tea, household goods and other products, further build brand live broadcast rooms, expand new channels for industrial development, and stimulate industrial recovery.
[Same period] Hao Jianzuo, President of Anxi Electronic Commerce Association, Quanzhou City, Fujian Province
We have also seen that when the industrial economy is declining, especially when it is affected by the epidemic, then our entire industry actually has an impact on us. Then we hope that through this live broadcast method, our government will lead and come to the platform, and our (substitute) county mayor will come to the platform to support the industry, products and enterprises. This will allow them to grow steadily while tackling this difficulty.
Reporter Ko Ning Sun Hong Fujian Quanzhou reported
Editor in charge: [Song Fangcan]