China News Service Client Beijing, April 25 (Reporter Wu Tao) At 8pm on the 24th, Gree Electric ’s chairman and president Dong Mingzhu started her live show with Douyin, which can be opened 5 minutes later. Netizens ridiculed, "Without mastering the core technology, bye bye, you!" what's the problem?

Netizens have always reflected that the network is stuck. Live screenshot

Network too stuck

　　Unlike other live broadcasters who bring live goods to recommend various products, Dong Mingzhu's live broadcast was selected in the exhibition hall of Gree Electric Headquarters. While introducing the functions and features of the electrical appliances in the exhibition hall, he reminded netizens to buy the same product.

　　The reporter checked Dong Mingzhu's live-carrying goods, a total of 38 products, most of which were air conditioners of several thousand yuan or even tens of thousands of yuan, with a minimum of more than 100 yuan of charging treasure.

　　As of press time, Dong Mingzhu's live-broadband sales data has not yet been announced, but the entire live broadcast received 3.407 million Yinlang (a virtual currency used by the Douyin platform) as a reward, with a discount of 340,000 yuan. The highest number of simultaneous online viewers exceeds 200,000, ranking second in the live streaming charts of Douyin.

　　About 5 minutes after the opening, netizens watching Dong Mingzhu's live broadcast brought the goods all bad. "I'm stuck?" "No sound." "The voice has been rereading." "Is this a performance repeater?" "Bye, don't watch, it's hard."

　　Some netizens ridiculed, "It seems that I haven't mastered the core technology, the network is so stuck." "Useless Huawei routers." "Tomorrow will be able to directly receive the lunch box." "The network department will be all classes tomorrow." Live broadcast, not ready in advance? "

　　If the card is okay for a certain period of time, the key is that almost the entire live broadcast network is not very good, intermittent. Some netizens even analyzed that it can be seen that in the exhibition hall of Gree Electric Headquarters, there is no network dead end-"because every place is a dead end".

　　Some netizens said that this was due to the problem of the Douyin platform, but the reporter went to check the Luo Yonghao live broadcast room on the same platform at the same time period, and the network was "silky" lubricated.

　　Recently, Dong Mingzhu once said that the offline store of Gree Electric Appliances should be turned into an experience store and a face-to-face communication place with users, so that users can feel the products. Unexpectedly, on the 24th, Dong Mingzhu's first show of his live streaming of Douyin exposed network problems.

Live screen. Screenshot

Dong Mingzhu's "accidental" live streaming goods

　　Dong Mingzhu is actually quite surprised to do live streaming.

　　Because on April 15th, Dong Mingzhu said in an interview, "Live streaming is a new model. When everyone is going in this direction, I still insist on my offline, as the epidemic situation improves, the line Let's make it up next. "

　　"The person you saw online is completely different from what you saw in reality. This is not true. At the same time, the linkage of offline experience stores can also make the service more extensive." Dong Mingzhu said, Unwilling to switch to online, let the sales staff of Gree's 500,000 or 600,000 offline stores lose their jobs.

　　"I didn't expect the voice to fall, Dong Mingzhu played live streaming on Douyin." Some netizens said that it seems that Dong Mingzhu is fighting hard for Gree.

Data map. Photo by Ni Chenqi.

Why did Dong Mingzhu "slap his face" to do live streaming?

　　In fact, Gree Electric, which is in charge of Dong Mingzhu recently, has had a hard time. On April 15, Gree Electric released the first quarter of 2020 performance forecast, with an estimated profit of 1.33 billion yuan -1.71 billion yuan, a decrease of 70% -77% over the same period of the previous year.

　　Gree Electric said that the main reason is that due to the epidemic, sales and installation activities in the terminal market of the air-conditioning industry can hardly be carried out, and the company and upstream and downstream companies cannot resume work in time. In addition, the terminal consumer demand in the air-conditioning industry shrank in the first quarter, superimposed on the expected impact of the implementation of new energy efficiency standards, industry competition further intensified, and the company continued to implement active promotional policies.

　　Earlier, Dong Mingzhu had publicly disclosed that "in February, our sales data was almost 0, which means a loss of 20 billion, and the industry as a whole faced such difficulties." On the evening of April 24, Dong Mingzhu once again talked about this when he live broadcast Problem: It is useless to be anxious, to face it bravely.

　　Facing the actual situation, Dong Mingzhu thought about breaking through. For example, during the epidemic period, Gree Electric also began to produce and sell masks. It also spent 20 million yuan to establish Zhuhai Gejian Medical Technology Co., Ltd. and began to produce masks, thermometers, and medical personnel protective equipment.

　　However, Dong Mingzhu said that the more it sells, the more Gree will lose. According to reports, Gree produces 500,000 masks a day, in short supply. In early March, Gree's disposable medical masks (50 pcs) were packaged at 150 yuan, equivalent to 3 yuan per package. It's really not expensive.

　　It can be seen that Gree Electric needs to exert effort in other places in the face of the current problems.

Dong Mingzhu, Chairman and President of Zhuhai Gree Electric Appliance Co., Ltd. China News Service reporter Luo Yunfei

"Can't fire employees because of losses"

　　On April 12, Gree Electric issued an announcement that it planned to use 3 billion to 6 billion yuan to repurchase the company's shares through collective bidding for equity incentives or employee stock ownership plans.

　　Dong Mingzhu said in a live broadcast that employees should be cared for and not laid off. In the first quarter, Gree paid employees more than 2 billion yuan in wages, but they cannot fire employees because of losses. In addition, employees must also reach a consensus with the enterprise so that there is room for employees to survive.

　　The reporter noted that during the epidemic, Dong Mingzhu also said that he would recruit 5,000 new employees substantially.

　　"We will recruit 5000 more university students this year. We now have 15 research institutes. We will further enrich these researchers, cultivate more talents, create more advanced technologies, and continuously upgrade."

"College students should not be too picky about their employment, they must first work hard"

　　During the live broadcast, Dong Mingzhu also talked about corporate recruitment and employment of college students. Dong Mingzhu said that for enterprises, they cannot stop recruiting people because of the epidemic and form a talent gap.

　　Many people think that this year is the most difficult year for fresh graduates to find a job. In response to this problem, Dong Mingzhu said that if the environment is good, you can choose a job and satisfy your hobbies as much as possible; if not, be brave enough to take responsibility, including not being too picky about your parents and yourself.

　　Dong Mingzhu said, "The employment of college students depends on income or platform? I think it depends on platform; if you start a business, you must stick to it."

　　"If you want to start your own business, you must stick to it." We will wait and see how Gree Electric, led by Dong Mingzhu, will break through. (Finish)