China News Service, Fuzhou, April 23 (Ye Qiuyun) "May Day is coming, some shopping malls will have a gift-buying event. If you encounter a suitable event in the shopping mall, and if you add a voucher, you can buy it happily. "On the 23rd, Ms. Jiang, a citizen of Fuzhou, said in an interview with reporters.
At 10:00 on the same day, Fuzhou's first round of 80 million yuan consumer coupons was robbed at Alipay. It is estimated that 1.6 million consumer coupons will be issued in this round.
After receiving the voucher, Ms. Jiang went into a large shopping mall in Fuzhou to prepare for consumption. She said that with this voucher, you can use it if you do n’t buy anything and go out to eat. "This coupon can only be used offline, and many people should choose to spend it at the store."
The picture shows a large number of shopping malls with posters for consumer coupons. Photo by Ye Qiuyun
In the recent period, as the situation of domestic epidemic prevention and control has generally improved, the consumption of businesses and scenic spots in many places has picked up. At present, consumer vouchers have become an important means of boosting consumption in many provinces and cities.
Chen Xin, Director of the Circulation Division of the Fuzhou Municipal Commerce Bureau, said that in order to revitalize the real economy and restore consumer confidence, the Fuzhou government invested 150 million yuan through the "Huiju Rongcheng Consumer Season" activity, in the form of issuing consumer vouchers and car subsidies. To drive offline consumption.
Fuzhou is the first prefecture-level city in Fujian Province to distribute consumer vouchers throughout the city. A total of 150 million yuan of consumer coupons (120 million for general consumer coupons and 30 million for special subsidies for automobiles) will be launched in two installments. As of 12:38 on the day, the first round of 80 million yuan consumer coupons received more than one million coupons.
In addition to government coupons, many merchants have also opened up discounts on discounts. A reporter saw in a shopping mall that the old Fuzhou Xu Ji (Dongbai Store) launched a 9.9 yuan fresh food activity, and two of the new products can choose one of them, enjoying a special price of 9.9 yuan.
Chen Jiajun, the person in charge of the catering brand, said that consumers who order food in the store for more than 40 yuan can use the coupon to pay at Alipay. "In addition to consumption coupons, the store also has other preferential activities on the word-of-mouth platform. You can use the consumption coupons to superimpose, and consumers can eat in the store at a very favorable price."
In Chen Jiajun's view, the distribution of consumer coupons can promote offline consumption and promote the recovery of the catering industry. Nie Hui, general manager of Fuzhou Dongbai Center, also believes that this move can effectively attract passenger flow and drive consumption.
"Hopefully this event will allow our passenger flow and performance to pick up quickly. It is expected that through this event, the passenger flow of the entire mall will be restored from 50% last year to 80% last year. If it can be restored to 80%, then Our sales performance will be the same as last year. "Nie Hui said.
This shows that issuing consumer vouchers is a good way to boost consumption. Zheng Liangxi, general manager of Alibaba's Strategic Development Department (Fujian), said that the distribution of consumer coupons can play a "leverage" effect, effectively stimulating consumption in the end market.
So far, more than 50 cities across the country have chosen to use Alipay to issue consumer vouchers. According to the data disclosed by Alipay, the amount of consumption has exceeded 10 billion yuan. Catering, fast-moving retail and travel accommodation have become the three most obvious industries driven by consumer vouchers; more than 10 million merchants across the country have benefited, nine of which have become small, medium and micro businesses. (Finish)