China News Agency, Guangzhou, April 23 (Reporter Xu Qingqing) The Guangdong Consumer Council released a survey report on the impact of the epidemic on Guangdong residents' consumption on the 23rd. It shows that more than 90% of Guangdong consumers have gradually resumed normal consumption, and the service industry is in the epidemic. Later, it is expected to usher in the first rebound, of which "eating, traveling, entertainment" is the most prominent.
The survey results show that, on the whole, nearly 70% of the respondents' consumption capacity, total amount, category and total expenditure have changed during the epidemic. In the consumption of commodities, the consumption of commodities related to the epidemic has increased significantly, followed by medical and health products and daily necessities. Consumption of household vehicles, household electronic appliances, and cultural and sports goods decreased; in service consumption, tourism, catering and culture, entertainment, sports, hairdressing services, etc. decreased, and consumption in communications and network services increased; offline consumption shifted to online The trend is obvious. Almost all respondents changed their consumption concepts due to the epidemic situation, and the consumption concepts such as health, quality, safety, rationality, and economy are more valued by most respondents.
With the continuous improvement of the epidemic prevention and control situation in Guangdong Province, various local governments have introduced various consumer promotion policies, and the consumer market in Guangdong Province has gradually recovered. The survey results show that more than 90% of consumers have gradually resumed normal consumption, and the basic recovery accounted for 40%, but nearly 70% of the respondents still have concerns about outgoing consumption, of which 50% said that they will gradually go out to consume only when safety is ensured. .
According to the analysis of the Consumer Council of Guangdong Province, because the epidemic has not been completely lifted, consumers still have health and safety concerns about outbound consumption, and the epidemic has led to the suspension of various economic activities, which has also reduced the income of some consumers and weakened their consumption. ability. In addition, there are merchants who cannot keep up with their services or quality, and are worried that they will pass on losses and increase prices. Consumers' overall consumer confidence has not yet fully recovered.
Will there be compensatory consumption after the epidemic? The survey showed that most of the interviewees remained cautious after the epidemic was lifted. Eighty percent of the respondents said that they would not make compensatory consumption. Protection and sanitary and health products are still the focus of consumption in the commodity field, and bulk consumption such as houses and automobiles Not strong.
It is worth noting that the service industry is expected to usher in the first rebound after the epidemic. Among them, "eating, traveling, and entertainment" are the most prominent. Sixty percent of the respondents want to consume catering after the epidemic, followed by culture, sports, entertainment, and tourism. In addition, after the epidemic, the interviewee's demand for the consumption environment increased, requiring more health and sanitation. (Finish)