(Fight against New Crown Pneumonia) Shanghai will hold a new large-scale consumption festival to release consumer demand
China News Service, Shanghai, April 23 (Reporter Jiang Yu) At the press conference held on the 23rd, Hua Yuan, director of the Shanghai Municipal Commission of Commerce, introduced the newly issued "Several Measures to Boost Consumer Confidence and Unleash Consumer Demand" The main content and related situation of the upcoming large-scale consumer festival "May 5th Shopping Festival".
Shanghai is the largest consumer city in China. According to the statistics of the Shanghai Municipal Commission of Commerce, the total retail sales of consumer goods in Shanghai reached 1.35 trillion yuan in 2019, ranking first in the country for three consecutive years; Shanghai ’s e-commerce transaction volume exceeded 3.3 trillion yuan in that year. Yuan, an increase of 14.7%, accounting for about one tenth of the country. At present, the number of first stores and flagship stores in Shanghai ranks first in the country; the concentration of global retailers ranks second in global cities; the concentration of internationally renowned high-end brands exceeds 90%. Shanghai port clothing, cosmetics, and automobile imports accounted for 69.9%, 47.3%, and 36.3% of the country respectively, making it the first choice for international brands to enter the Chinese market. Many high-end international brands have set up their headquarters in China and Asia-Pacific in Shanghai. .
Huayuan said that this sudden new coronary pneumonia epidemic has caused a great impact on the consumer market. The introduction of "Several Measures" and the holding of the "May 5th Shopping Festival" are hoped to promote consumption replenishment and potential release through strong policy measures. To better meet the public's continuous recovery and rising consumer enthusiasm, and at the same time adapt to the development trend of the online economy, new consumption and other new formats and new models during the epidemic, and adopt policies and hold shopping festivals to help merchants create more new consumption scenarios New channels provide consumers with more diverse and convenient consumption options.
It is understood that the "Several Measures" proposed 12 policy measures to focus on boosting consumer confidence and releasing consumer demand. These measures include holding the "May 5th Shopping Festival" that runs through many key festivals such as Labor Day, Children's Day, Dragon Boat Festival, etc .; emerging online shopping and other emerging consumption, catering and other leisure consumption, and automobile consumption, information consumption and home improvement consumption; continue Promote the highlights of the starting economy, nightclub economy, brand economy and tax-free economy. (Finish)