China News Service, April 23, the Ministry of Commerce held a regular press conference on the 23rd. A spokesman for the Ministry of Commerce Gao Feng said that the "home economy" in the first quarter became a hot spot in the market. Business big data monitoring shows that there were more than 4 million live broadcasts of e-commerce in the first quarter, and more than 100 county heads and mayors entered the live broadcast room to “endorse” local products.
Data show that from January to March this year, the scale of the national online retail market was basically the same as last year. According to data from the National Bureau of Statistics, the nationwide online retail sales amounted to 2.2 trillion yuan, a year-on-year decrease of 0.8%, a decrease of 2.2 percentage points from the previous two months. The promotion effect of online retail on consumption has been further enhanced. The online retail sales of physical goods accounted for 23.6% of the total retail sales of consumer goods, an increase of 5.4 percentage points over the same period of the previous year.
According to business big data monitoring, the national online retail market in the first quarter mainly exhibited the following characteristics:
First, the market is basically stable. In terms of categories, sales of medicines, tobacco, alcohol, food, grain, oil, food, etc. increased by more than 20%. From January to February, sales of automotive supplies, furniture, clothing, shoes, and hats dropped significantly, which eased in March, and the decline narrowed by more than 10 percentage points. From a regional perspective, the eastern and northeastern regions increased by 2.8% and 8.7%, respectively, and the central and western regions decreased by 8.7% and 4.8%, respectively.
Second, the market supply is relatively sufficient. The sales of daily necessities on 11 major e-commerce platforms were stable, and rice, noodles, oil, pork, milk, vegetables, and eggs were well stocked. Judging from the monitoring data, the inventory of necessities showed a steady upward trend.
The third is the strong sales of agricultural products. In the first quarter, the national retail sales of agricultural products reached 93.68 billion yuan, an increase of 31.0%. Among them, meat, poultry eggs, grains, oils, and vegetables grew rapidly, with growth rates above 70%. Online retail sales in 832 national-level poverty-stricken counties across the country reached 27.75 billion yuan, an increase of 13.3%, 14.1 percentage points higher than the growth rate of national online retail.
Fourth, the resumption of online stores has steadily improved. E-commerce platform enterprises, businesses on the platform and logistics express delivery service companies actively promoted the resumption of production and production, which effectively guaranteed the stable operation of the market. Business big data monitoring of 3.5 million major online retail stores shows that as of now, the resumption rate of businesses on the platform has been close to 90%, up 20 percentage points from the end of February.
Fifth, the "house economy" has become a hot spot in the market. Business big data monitoring shows that there were more than 4 million live broadcasts of e-commerce in the first quarter, and more than 100 county heads and mayors entered the live broadcast room to “endorse” local products. Household items, kitchenware, fitness equipment, etc. are favored by consumers, with a year-on-year increase of more than 40%. Sales of home office products such as laptops, printers, and keyboards also increased by more than 10%.