[Explanation] In order to promote the recovery of consumption, Fuzhou will release a total of 150 million yuan in consumption coupons in installments. Through the "Huiju Rongcheng Consumer Season" activity, offline consumption was promoted in the form of issuing consumer vouchers and car purchase subsidies.
[Commentary] At 10 a.m. on April 23rd, Fuzhou ’s first round of RMB 80 million consumer vouchers was robbed at Alipay. It is estimated that 1.6 million consumer vouchers will be issued in this round. Claim.
[Same period] Chen Xin, Director of Circulation Department of Fuzhou Municipal Bureau of Commerce
Since the new crown epidemic, we have been hit, so these entities such as catering, accommodation, tourism, and department stores have all been affected. The sales of all these industries have dropped significantly compared with the same period last year. Basically All affected only accounted for 30% to 40% of the same period last year, so we hope that through this activity, citizen friends will go out of the house to consume at the store.
【Explanation】 In recent days, with the general trend of prevention and control of the new coronary pneumonia epidemic in China, consumption has picked up in many places. At present, consumer vouchers have become an important means of boosting consumption in many provinces and cities.
[Same period] Zheng Liangxi, General Manager of Alibaba Strategic Development Department (Fujian)
This time our event in Fuzhou will cover 300,000 merchants. There will be new merchants coming in throughout the event. We expect that this number will also be exceeded, which will enable our consumer coupons to better benefit our people and our businesses. For ordinary people, through such an event, everyone can boost consumer confidence and go out to spend more, which will drive the economic recovery of our merchants and promote the recovery of the entire industry chain.
[Commentary] On the same day, the reporter visited some commercial complexes in Fuzhou and found that in addition to the consumption coupons issued by the government, many merchants also opened the "fold-up" discount. Businessmen said that the distribution of consumer coupons can promote offline consumption and promote the recovery of the catering industry.
[Same period] Chen Jiajun, head of a catering brand in Fuzhou
For our merchants, it allows customers to come to the physical store better, because he has a 50-yuan consumption voucher, and our store has corresponding preferential activities. These two activities can be superimposed. For consumers, he can go to the store to eat at a very favorable price. For the recovery of the catering industry, I think it is a big measure.
[Commentary] Dongbai Center is an old-fashioned shopping mall in Fuzhou. On the first floor of the mall, the reporter saw that the number of customers who came to spend has increased compared with the previous period.
[Same period] Ms. Jiang, a citizen of Fuzhou
Especially for women, it's almost May 1st. This kind of buying and gifting activity, if the shopping mall is suitable, may have a voucher and will be more happy to buy and buy it.
[Same period] Nie Hui, general manager of Fuzhou Dongbai Center
Then we also hope that through this event, our passenger flow and our performance can get a rapid recovery, which I believe is also a relatively good driving force for the entire business district. Then we expect that through this activity, the passenger flow of our entire mall can be restored from 50% last year to 80% last year. If it can be restored to 80%, then our sales performance will be the same as last year and as long as it is the same. We have hope that we can achieve positive growth in the second quarter.
[Explanation] The data disclosed by Alipay shows that there are currently more than 50 cities that choose to use Alipay to issue consumer vouchers, and the amount of consumption has exceeded 10 billion yuan. Catering, fast-moving retail and travel accommodation have become the three most obvious industries driven by consumer vouchers. .
Reporter Wu Shengwei from Fuzhou, Fujian
Editor in charge: [Wang Kai]