[Explanation] E-commerce platforms spreading across townships and towns are becoming a new gateway for poverty-stricken households in southern Xinjiang to achieve poverty alleviation. From service mode to one-stop operation, opening the last mile allows farmers to stop worrying about sales.
[Commentary] On April 22, in the "online + offline" poverty alleviation e-commerce operation center of Qiaerbag Township, Korla City, Xinjiang, villager Migeguli came to the center early in the morning to prepare for a busy day . After entering the center, the increasing income every day made Mireguli realize the benefits of e-commerce.
[Same period] Mireguli Ziyawudong, a villager in Saibag Village, Qiaerbag Township, Korla City, Xinjiang
Now the income from selling in this place is 200 yuan (one day). Our Baolian cadres contacted some strawberries and tomatoes. The ones from our village were bought and sold. My income is OK. We are so happy.
[Commentary] The reporter learned that the e-commerce operation center can accommodate 38 stalls, and has also set up training points to teach everyone packaging, sorting, sales and other skills, learn modern marketing concepts, and improve the ability of local poor households to increase their income.
[Same period] Gao Yuan, deputy head of Qiaerbag Township, Korla City, Xinjiang
We help the poverty-stricken households in four ways. Among them, there is a dividend from one of our own projects. The second is that they can participate in the work and employment of our poverty-relief e-commerce. The third is for all stalls. One is free, including water, electricity and heating. All of them are free, so that they can sell this agricultural and sideline products to achieve an increase in income. The fourth is that we also organize our 20 electric tricycles for poverty alleviation. Every morning, we collect a goods here and then go to Make a sale in the designated community.
[Explanation] Gao Yuan introduced that the center will increase cooperation with e-commerce in the next step to enrich local agricultural products and increase income for poor households.
【Explanation】 In order to increase the export speed of agricultural special products in Kuqa City, Xinjiang, the Kuqa Agricultural Special Travel Souvenir Exhibition Center was officially opened at the beginning of the year. The exhibition center was constructed by the Kuqa City E-Commerce Public Service Center. Established, including local agricultural and sideline products such as red dates, walnuts, fragrant pears, naan, mulberry products, honey, etc. At present, there are 8 cooperative enterprises with 25 product types.
【Same period】 People in charge of the public service center of e-commerce in Kuche City, Xinjiang
The first purpose of our exhibition center is to serve the countryside, serve farmers, and serve poor households. At present, we have many sites, with a total of nineteen, which are then realized by our poor households. In addition, all levels of sites are also considered poor households as the first element in their operation. At present, there are dozens of people working in our poor households, and then their average monthly income can achieve a standard for getting rid of poverty.
[Explanation] Rural e-commerce services have not only broadened the villagers ’channels for selling agricultural and sideline products, but also mobilized the villagers’ enthusiasm for online shopping, realizing the two-way flow of online goods to the countryside and agricultural products entering the city. In 2019, the Ministry of Commerce of Xinjiang has constructed more than 360 township (town) and village-level e-commerce service stations, covering 7 deeply impoverished counties in four prefectures in southern Xinjiang, and serving more than 90,000 people in poverty-stricken population.
Ji Jiangtong Zhao Yamin Gou Jipeng Xinjiang Report
Editor in charge: [Wang Kai]