Wearing a mask can't stop the love of beauty, online beauty growth against the trend
"Stay late at night and apply the thickest eye cream" sounds like a joke, but in fact, the beauty-loving people who were at home during the epidemic were following it. In the past two months, 6 million eye creams have been bought, many of which are orders after zero.
The epidemic could not stop the girl ’s love for beauty. The topic of “wearing a mask and applying lipstick”, which had become a topic of concern, was not a lie. In recent two months, Tmall sold 11 million reds.
E-commerce platform data shows that Guangdong, Jiangsu, Henan, Zhejiang and Shandong are the top five provinces with the highest cosmetic consumption.
The epidemic restrains offline consumer physical stores to be supported by e-commerce
As the domestic epidemic prevention and control situation has gradually stabilized, the domestic economy is now actively picking up signs. In the 2020 Tmall Golden Makeup Awards event held recently, the authoritative reporting agency Kantar said that the total channel sales of beauty makeup fell by 13% from January to February, but there was still a 7% growth online. Because the epidemic has suppressed offline consumption, online sales have skyrocketed. In order to pull the "offline brothers", the e-commerce platform also opened a number of special support for merchants to help merchants' goods and funds quickly turn around. According to statistics, Tmall cosmetics sales growth rate reached 41%, and in March it reached 50%.
Under the epidemic, global fashion brands are facing closure. Gu Mai, vice president of Alibaba Group, said that the "Spring Thunder Plan" is about to land. In 2020, Tmall will step up its efforts to support small and medium-sized brands, help the brand transformation of foreign trade factories, and accelerate the incubation of 1,000 new store brands with annual sales exceeding 10 million.
In addition to international big names, foreign trade factories are the most affected area in this global epidemic. Many factories are facing a large number of foreign orders for refunds and rejections. Business is stagnant, but there are still a large number of foreign trade factories through the advance layout of online stores Achieved the contrarian growth, for example, the Roman brand of Dongguan foreign trade foundry transformation is such a pioneer.
In 2017, Roman opened an online flagship store. On Double 11 last year, the Roman avocado color "small fruit brush" launched in cooperation with the platform has now steadily become the brand's first single product. After the outbreak, Roman quickly focused his attention on the domestic market and used domestic growth to make up for the international shortcomings. In March, he and the platform joined forces to create a new "careful machine", which was sold on the day of launch due to its beautiful appearance and accurate positioning 11,000 pieces, online sales in the first quarter of this year increased by 300% year-on-year.
Wuhan merchant "Cloud Office" full-length comics are understood by fans
Zeng Hongyun's cloud bathing balls are from a company with deep roots in the city of Wuhan. Under the epidemic, is it alright?
Encountered in the closure of the city, Wuhan businessmen Poly Wally Technology, whose production line was completely shut down, still achieved rapid growth on the e-commerce platform under the epidemic. Rever is a brand of Poly Wally Technology, which has been online for two years. Under the epidemic situation, Rever Express stopped delivery and encountered difficulties in capital turnover. With the help of the platform to help merchants, it reduced the pressure on funds and successfully overcome the difficulties by delaying shipments and receiving goods instantly to the account.
The founder of the brand, Li Zijia, said that the company's core operations team is working daily in Wuhan, and the company also has many employees from Hubei. The team is very young, most of them are post-95s. One of the current multiple production lines across the country is located in Wuhan, and has storage and logistics shipping points in other parts of Hubei. Many employees who have been isolated at home have encountered obstacles in their work progress, and some communities where the anchor live hosts are banned from displaying products.
However, the team is very optimistic. Within a few days of the year, they started the “Cloud Office” early and began to make business plans. In the face of the amazing refund rate at that time, the customer service team first communicated with the customers and turned passive to active. The entire 3 In the month, I took the initiative to contact customers to refund nearly 3 million. In addition, a warm security label has been affixed to the logistics packaging to inform the old users of the difficulties the enterprise is experiencing in the form of a long-form cartoon of the public number. "Gradually many people have expressed their understanding of us and are willing to wait. We are also urgently exploring ways to adjust the production of goods."
A lot of adjustments have also been made to resume production. Now, the company's factories and warehouses outside Hubei Province have been put into use, and those in Hubei Province will also be restored one after another. On March 28, the solid products returned to full sales, and the delivery period has been adjusted from 15 days to 7 days recently.
Now that the "net red bath ball home" has adjusted its posture, is developing new products, and has been tempered by the epidemic. This team may surprise fans again in the second half of the year.
This article / Reporter Chen Si