China News Service, April 13, according to the Ministry of Commerce website, the Ministry of Commerce issued the "Notice on Innovative Exhibition Service Models and Cultivation of New Momentum for the Exhibition Industry" on April 13. Notification requirements, accelerate the transformation and upgrading of the exhibition industry and innovative development, actively create a new platform for online exhibitions, make full use of modern information technology means such as 5G, VR / AR, big data, hold "cloud exhibition", carry out "cloud display", " "Cloud docking", "cloud negotiation", "cloud signing" to enhance the effects of display, publicity and negotiation.
The notice mentioned that the innovative exhibition service model is an important measure to accelerate the recovery and development of the industry under the normalization of the prevention and control of the new coronary pneumonia epidemic. In order to promote exhibition service innovation, management innovation, business model innovation, accelerate the cultivation of new kinetic energy for the development of the industry, give play to the important role of the exhibition industry in expanding opening to the outside world, increasing social employment, and stimulating consumption growth, etc., and help stabilize the basic foreign trade foreign investment. The relevant matters are notified as follows:
—— Do a good job in the normalization of epidemic prevention and control and the resumption of production in the exhibition industry
According to the spirit of the central epidemic prevention and control and the work plan of the State Council, while doing accurate prevention and control of the epidemic, support exhibition companies to resume work in an orderly manner. Under the circumstances that the current offline exhibition does not take place temporarily, it actively supports enterprises to hold online exhibitions and participate in online exhibitions. All localities should strengthen work guidance for online exhibition activities, do a good job in policy guidance and standardized management, and provide service convenience.
According to changes in the epidemic situation, all regions should dynamically adjust the exhibition activities in accordance with the national and local epidemic prevention and control requirements and the actual situation. In accordance with the principle of localized management, scientifically formulate prevention and control measures for resumption of production and production, establish and improve the responsibility system and management system for prevention and control work, and implement the responsibility of the main body. Do a good job in the prevention and control of normal epidemic situations and improve the emergency response capabilities.
——Accelerate the promotion and transformation and innovation of the exhibition industry
Actively build a new platform for online exhibitions. Promote the exhibition format innovation, actively guide, mobilize and support enterprises to organize online exhibitions, make full use of modern information technology means such as 5G, VR / AR, big data, hold "cloud exhibition", carry out "cloud exhibition", "cloud docking", "Cloud Negotiation" and "Cloud Signing" enhance the effects of display, publicity and negotiation.
Promote the integrated development of online and offline exhibitions. Vigorously promote the digital transformation of traditional exhibition projects, integrate existing exhibition resources, build an online exhibition cluster, encourage government-sponsored offline exhibitions to take the lead online, and support professional exhibition organizers to open offline exhibitions for offline brand exhibition projects and explore online exhibitions Under the synchronous interaction, organic integration of a new mode of exhibition.
Foster leading online exhibition companies and brand exhibitions. Support cross-city and cross-regional exhibition cooperation, focus on cultivating a group of leading online exhibition companies with advanced exhibition management concepts, operating standards, and mode innovations, and support the creation of online brand exhibitions with strong market competitiveness and leading role. Effectively play the role of demonstration, driving and radiation.
——Actively use the exhibition platform to develop international markets
Help enterprises catch orders and guarantee customers. Actively use the Ministry of Commerce and local overseas exhibition projects, while deeply cultivating the traditional market, increase the development of countries along the “Belt and Road” and emerging market countries, support enterprises to seize orders and promote exports. Guide enterprises to make full use of various technical means, rely on the network platform to do pre-show docking, online promotion, live broadcast, remote negotiation and signing contracts, and strive to retain old customers and attract new customers.
Innovate the international marketing model of the exhibition. Integrate the resources of the government, exhibition organizers, industry organizations, Chinese business organizations abroad and cross-border e-commerce platforms to promote the exchange of exhibition information, coordinate online and offline channels, strengthen the international marketing and promotion of the exhibition, and enhance the international exhibition of key brands Influence and visibility. Promote the integration of superior exhibition resources, establish a cooperative and shared exhibition collaborative development mechanism, and form a joint force to explore the international market.
Deepen international cooperation in the exhibition. Actively develop trade promotion services, strengthen cooperation with overseas professional exhibition institutions and mature exhibition projects, optimize the structure of overseas exhibitions, encourage self-organized exhibitions to cooperate with international exhibition brands, and create regional international exhibition brands.
——Make multiple measures to improve policy support and guarantee
Promote policy implementation. Implement existing policies to guide exhibition enterprises to make full use of various fiscal and taxation policies, financial insurance, and recovery and production protection policies issued by the state and local governments to reduce losses caused by the epidemic. Strengthen the tracking and evaluation of the effect of policy implementation, and timely reflect the problems in the implementation of the policy.
Make full use of financial funds. Within the scope of support for the provision of special funds for foreign economic and trade development, support local governments to formulate detailed support measures for online and offline international exhibitions according to local conditions. Encourage all regions to actively introduce special support policies for the exhibition industry, give play to the role of local financial funds and relevant industry guidance funds, and support the exhibition industry's recovery as soon as possible.
Continue to promote simplified administration and decentralization. Implemented the "Notice of the General Office of the Ministry of Commerce on Further Optimizing the Administrative Services of Foreign-related Economic and Technological Exhibitions" (Shangban Service Trade Letter [2020] No. 52), integrated and improved the government affairs platform, and relying on the "Exhibition Industry Information Management Application" system of the Ministry of Commerce, Optimize the online approval and filing management process of the exhibition, fully implement online processing, and promote the realization of "one network connection". Coordinate supervision resources, consolidate local supervision, and do good supervision after the event.
Optimize public services. All localities should rely on the system of key contacts with enterprises in the exhibition industry, and urge local pavilions to make overall arrangements for exhibition scheduling, information disclosure, and early warning. Actively coordinate the public security, market supervision, customs, health and epidemic prevention departments to provide service convenience for exhibitions that have been re-applied for approval and filing due to the impact of the epidemic situation. Give full play to the role of intermediary organizations, support industry chambers of commerce, associations and exhibition companies to jointly organize exhibitions, timely convey information to enterprises, reflect demands, provide legal support and consulting and other services.
Strengthen the protection of intellectual property rights at exhibitions. Effectively enhance the awareness of intellectual property rights protection of participants in online and offline exhibitions, improve the coordination mechanism for intellectual property disputes at exhibitions, and effectively protect the legitimate rights and interests of exhibitors and other participants.
The notice requires that in the face of the new situation and new changes, all regions should strengthen the situation and predict the situation, establish a sound working mechanism, continuously innovate management and service models in practice, pay close attention to the difficulties and plugging points encountered in the production and operation of the exhibition industry, and timely Sort out the existing problems and corporate demands, strengthen the work docking, coordinate and promote solutions, conscientiously sum up the good experience and good practices of innovative exhibition service models, do a good job of refinement and promotion, and carry out mutual learning and exchange.