China News Service Client, Beijing, April 13 (Zuo Yukun) In response to the high commissions that have caused widespread concern recently, on April 13, Meituan Takeaway responded that in 2019, more than 80% of Meituan's takeaway merchants' commissions are at 10% -20%, the vast majority of commission income needs to be invested in helping merchants provide professional delivery, order acquisition and digital construction.
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Wang Putzhong, the senior vice president of Meituan and the president of Dajia Business Group, disclosed in an interview that Meituan ’s takeaway has been losing money for 5 years since its birth. Even in 2019, when the profit and loss was just in balance, the average profit per order in the fourth quarter was less than 2 Dime, accounting for 2% of revenue. "Meituan's takeaway does not make money in the short term, but it has built a future-oriented infrastructure. This distribution network is exerting greater social value, delivering everything, not just catering."
The reporter noticed that on April 10 before this, the Guangdong Food and Beverage Service Industry Association issued the "Guangdong Food and Beverage Industry to the United States Group Takeaway Joint Negotiation Letter" on the public account, saying that the market share of Meituan takeaway in Guangdong's food and beverage takeaway was as high as 60- 90%, has reached the market dominance stipulated by the Anti-Monopoly Law. At the same time, Meituan was suspected of implementing monopoly pricing, various types of fees emerged endlessly, many unfair trading rules were set, and the percentage of discounts continued to be greatly increased. The commission of newly opened catering merchants was up to 26%, which has greatly exceeded the tolerance of the majority of catering merchants. Critical point.
The negotiation letter quoted the 2019 financial report released by Meituan on March 30, saying that Meituan's 2019 operating profit changed from negative 11.1 billion to positive 2.7 billion, turning losses into profits for the first time. Among them, the takeaway business contributed a lot, the transaction volume increased by 38.9%, while the gross profit of the catering takeaway increased by 94.2%, and the gross profit margin of the catering takeaway rose from 13.8% to 18.7%. In sharp contrast, the gross profit of takeaways of catering companies generally fell sharply, and the takeaway revenue was meager or even operating at a loss.
The Guangdong Food and Beverage Industry Organization called on Meituan to immediately abolish exclusive cooperation restrictions and other monopoly clauses; at the same time, it directly reduced or waived 5% or more of the commissions for outdoor catering services of all food and beverage companies in Guangdong Province during the outbreak, and focused on supporting the top 100 food and beverage companies and diamond restaurant companies in Guangdong , Michelin restaurant and member enterprises of Guangdong Province, City, District Catering Association.
Image source: Guangdong Provincial Catering Service Industry Association Public Account
"We heard voices from merchants and associations. These voices reminded us that the impact of the epidemic is more difficult than we expected." Meituan's takeaway response mentioned that during the outbreak, Meituan had to face There is a huge loss pressure, but we must overcome all kinds of difficulties to organize the rider team and ensure the normal operation of social infrastructure.
"Businesses, riders, and platforms have always been a community of shared destiny. In 2019, 80% of the commission income is used to pay the rider's wages." Meituan Takeaway said in the announcement that in 2019, more than 3 million merchants received orders from Meituan Nearly 4 million riders received income from Meituan takeaways. "The first task of Meituan's takeaway this year is to help the 3 million catering merchants through the platform to survive through takeout and live better."
Meituan said that during the epidemic, the "Spring Breeze Action" was launched, with monthly flow of 500 million yuan red envelopes and 400 million yuan of merchant subsidies. For high-quality merchants affected by the epidemic, no less than 3% -5% Proportionate return of takeaway commissions, covering more than 600,000 merchants across the country, Wuhan merchants will be exempted from commissions from February to March until the closure of the city.
"In order to recover and develop together with the merchants, in 2020, it is planned to conduct business talks nationwide, to communicate and communicate with the merchants more deeply, to jointly discuss and implement a more effective and effective catering recovery plan, and to launch relevant help more targetedly. Support measures. "Meituan Takeaway said. (Finish)