Beijing News (Reporter Chen Weicheng) In response to the commission issue that has recently attracted attention, on April 13, the Meituan takeaway announcement said that in 2019, 80% of the commission income will be used to pay the rider ’s salary. 10% -20%, taking Guangdong as an example, the current cumulative amount of rebates and activity subsidies has exceeded 100 million. With the help of the platform and the merchants ’self-help, the orders for catering takeaway merchants in Guangzhou and Shenzhen resumed nearly 90%, and over 50% of merchant orders More than before the epidemic.
Prior to this, Wang Putzhong, senior vice president of Meituan and president of Dajia Business Group, said: "Since the birth of Meituan takeaway, it has continued to lose money for 5 years. Even in 2019, which has just reached a break-even, the average profit per order in the fourth quarter will not reach 2 dime, accounting for 2% of revenue, the vast majority of the platform ’s revenue needs to be invested in helping merchants provide professional delivery, order acquisition and digital construction. Meituan also firmly believes in long-termism, does not make money in the short term but builds a foundation for the future Facilities, this distribution network is exerting greater social value, delivering everything, not just catering. "
Meituan Takeout stated that during the epidemic, Meituan Takeaway launched the "Spring Breeze Action", which launched monthly red envelopes of 500 million yuan and 400 million yuan of subsidies for merchants. For high-quality merchants that are greatly affected by the epidemic, no less than 3% ~ A 5% ratio is returned to the takeaway commission, covering more than 600,000 merchants across the country. For Wuhan merchants, the commission is fully exempted from February to March until the closure of the city.
"We heard the voices from merchants and associations. These voices reminded us that the impact of the epidemic, the industry's difficulties are greater than we expected. In order to recover and develop together with the merchants, we need to further listen to the merchants' voices." Meituan The takeaway said that in 2020, it is planned to hold business talks nationwide, to communicate and communicate with business more deeply, to jointly discuss and implement a more effective and effective catering recovery plan, and to launch relevant assistance measures in a more targeted manner.
Earlier, the Guangdong Food and Beverage Service Industry Association issued a joint negotiation letter saying that Meituan's takeaway market share in Guangdong's catering takeaway was as high as 60% -90%, which had reached the market dominance stipulated by the Anti-Monopoly Law. However, during the epidemic, Meituan Takeaways still insist on adopting exclusive clauses that exclude fair competition, while the gross profit of takeaways from catering companies generally fell sharply, and takeaway revenues were meager or even loss-making.
The Guangdong Food and Beverage Service Industry Association requires Meituan takeout to cancel exclusive cooperation restrictions and other monopoly terms, so that food companies can take delivery orders from more platforms, and promote the open source of food companies. The service commission is 5% or more, and focuses on supporting the top 100 catering companies in Guangdong, diamond restaurant companies, Michelin restaurants and member companies of the catering associations in Guangdong, cities and districts.
The following is the full text of the Meituan takeaway announcement:
Interdependent, Meituan ’s first task this year is to help 3 million restaurants live better
The sudden epidemic has greatly affected our lives, leaving catering companies and food delivery platforms in trouble together. Merchants, riders, and platforms have always been a community of fate that depends on each other; in 2019, more than 3 million merchants received orders from Meituan takeaways, and nearly 4 million riders received income from Meituan takeaways. When merchant orders plummet, platform revenue will fall to the bottom, and riders will also face survival challenges. Everyone's difficulty is ours.
The left hand of the platform is millions of takeaway brothers, followed by the livelihoods of millions of families; the right hand is millions of merchants, where there is hope for more families. In 2019, 80% of the commission income is used to pay the rider ’s salary. Without the hard work of the merchants, there is no rider ’s order income, and there is no convenient and affordable takeaway service that hundreds of millions of consumers can enjoy. Similarly, take-out orders are also an opportunity for merchants during the epidemic.
Competitors in Chinese food delivery platforms have never lacked super-capitalized giants with funds, backgrounds and money. Compared with them, Meituan is still a startup company. We know that only merchants fully develop and benefit from the platform Only the platform has the chance of survival and development. In 2019, more than 80% of Meituan ’s takeaway merchants ’commissions are between 10% and 20%. The real figures are far lower than various rumors and imaginations, and most of these revenues need to be invested in helping merchants provide professional delivery, order acquisition and digital construction. .
During the epidemic, Meituan had to face huge loss pressure, but we had to overcome various difficulties to organize the rider team and ensure the normal operation of social infrastructure. For most catering businesses, the operation on the takeaway platform is their vitality. When this is a difficult time, we have the responsibility to work with merchants to help millions of merchants open source and cut costs, promote the recovery of the catering market and increase the efficiency of online orders.
During the epidemic, Meituan took out the "Spring Breeze Action", launched monthly red envelopes of 500 million yuan, and 400 million yuan of merchant subsidies. For high-quality merchants affected by the epidemic, they will be returned at a rate of not less than 3% to 5%. Takeaway commissions cover more than 600,000 merchants across the country. Wuhan merchants will be exempted from commissions from February to March until the closure of the city. Compared with the pre-epidemic period, 70% of outdoor sales orders have recovered more than 60%, and another 30% have achieved overtaking. Take Guangdong as an example. At present, the cumulative amount of rebates and activity subsidies has exceeded 100 million. With the help of the platform and the self-help of merchants, the orders for catering takeaway merchants in Guangzhou and Shenzhen resumed nearly 90%, and over 50% of merchant orders exceeded the pre-epidemic orders.
But we know that this is not enough. We heard voices from merchants and associations. These voices reminded us that the impact of the epidemic and the difficulties of the industry are greater than we expected. In order to recover and develop with the merchants, we need to further listen to the merchants' voices. In 2020, we plan to conduct business talks nationwide, to communicate and communicate with business more in-depth, to jointly discuss and implement a more effective and effective catering recovery plan, and to launch relevant assistance measures in a more targeted manner. Our top priority this year is to help the 3 million catering merchants through the platform to survive through takeout and live better.
Lips and teeth depend on each other, no one can be alone. Spring winds and rains, and no spring will come. Catering industry, come on!
Meituan takeaway
April 13, 2020
Reporter Chen Weicheng