◎ Technology Daily reporter Wang Yanbin Qiao Dijiang Yun Xie Kaifei Zhang Jingyang

Correspondent Liang Kaihong Xu Linjing

In early April, when Sun Wenzhuo was immersed in the inspection procedures for a batch of cross-border commodities, he might not have expected that the "hot state" on the day of resuming work could continue to this day. A set of latest data is evidence: As of April 9th, the cross-border e-commerce enterprise in the Xinzheng Free Trade Zone where he is located has declared a total import and export order volume of 22.37007 million orders and a value of 2.5 billion yuan in four months, respectively increasing year-on-year 75.4%, 99.7%.

The momentum of cross-border sales growth against the trend is not unique to Zhengzhou. In the neighboring Shandong Province, its cross-border e-commerce import and export volume reached 350 million yuan in the first two months, an increase of 50.7%; in Guangdong, a large foreign trade province, the cross-border e-commerce import and export volume increased by 33.4% in the first two months. . Statistics show that domestic Tmall International, JD.com, Koala Haigou and other imported cross-border e-commerce platforms have increased orders nowadays.

It is precisely because of the unique advantages of cross-border e-commerce. On April 7th, the Executive Meeting of the State Council launched a heavy measure: on the basis of the established 59 cross-border e-commerce comprehensive test areas (hereinafter referred to as "comprehensive test areas"), There are 46 new comprehensive test areas.

Since the State Council approved the establishment of the first cross-border e-commerce comprehensive trial zone in Hangzhou, the comprehensive trial zone has experienced three waves of capacity expansion in a total of 59 in five years. Today, the "heavy new 46 comprehensive test zones" is a heavy move, which is not only an extraordinary move under the epidemic, but also shows that the country has high hopes for the comprehensive test zones.

Driven by policy and capital

China's cross-border e-commerce is popular all over the world

Order making, picking, packaging, outbound ... In the past few days, it is located in the cross-border e-commerce bonded warehouse of the export processing zone of Fuzhou, Fujian Pilot Free Trade Zone. Commodities from all over the world converge here, and then are sent to the motherland in all directions.

The relevant person in charge of Fuzhou Export Processing Zone told reporters, "At present, the resumption rate of cross-border e-commerce companies in Fuzhou Free Trade Zone has reached 100%; as of the end of February, a total of 619,600 cross-border e-commerce business volume was completed, an increase of 34.78% year-on-year. "

Taking the comprehensive test area as a frontier, cross-border e-commerce has opened up two channels, so that global demand has found Chinese manufacturing, and overseas products have satisfied the domestic market.

The fall seven years ago was destined to go down in history. In October of that year, the "cross-border link" of the Shanghai Free Trade Zone was launched, and "cross-border e-commerce" has become fashionable since then. Many people do not understand that cross-border e-commerce refers to an international business activity in which transaction subjects belonging to different customs borders complete transactions through e-commerce platforms, make payment and settlement, and deliver goods and complete transactions through cross-border logistics.

At that time, the visible pain point was that the Chinese people's desire to purchase globally became stronger and stronger, but due to the large difference in domestic and overseas prices of commodities such as infant milk powder and cosmetics, more people chose the Internet "haitao". However, due to the lack of formal cross-border online shopping channels, mass goods are imported and exported by express mail, mail and other logistics methods. Consumers may buy counterfeit and shoddy goods, which also brings difficulties to the supervision of customs, inspection and quarantine departments.

In this context, cross-border e-commerce came into being. 2014 is regarded as the first year of cross-border e-commerce. During this year, traditional retailers, e-commerce giants, startup companies, logistics service providers, and supply chain distributors have joined the battlefield to run their horses.

It can be said that the implementation of the Hangzhou Cross-border E-Commerce Comprehensive Pilot Zone has opened an era. Since then, 59 comprehensive test areas have grown and matured, with Chinese products going out and overseas products coming in.

Fiery comprehensive test area becomes the driving force of urban transformation

Open the "Chifeng Global Purchase" APP, there are all special products for maternal and child areas, fashion life, global cuisine, epidemic prevention and control. After a careful search, you will find that these products have a common attribute, "globally made".

During the epidemic, this app was sought after by 4.35 million Chifeng citizens-through it, online access to and purchase of epidemic prevention products has become a new fashion for local people. Since May last year, the first cross-border e-commerce business in Inner Mongolia Autonomous Region has settled in Chifeng City, and the Inner Mongolia Comprehensive Test Zone has been officially put into operation. The epidemic has become an important node, creating a fierce "Chifeng Global Purchase".

The heat of the comprehensive test area is not limited to one province and one city?

In February, the Zhejiang Provincial E-Commerce Promotion Center first announced the cross-border online retail export data of the counties (cities, districts) of the whole province last year, and Yiwu ranked first with 24.11 billion yuan. This data is hard-won.

For a long time, "the world's largest wholesale market for small commodities" is a label affixed to Yiwu, and the United Nations, the World Bank, Morgan Stanley and other authoritative institutions have recognized its important position in the global commodity supply chain. However, the rise of the new format impacted Yiwu.

When the outside world was caught in a dispute between the real economy and the virtual economy, Yiwu had already accelerated its transition to cross-border e-commerce and became the second-highest density city in the country. Looking for the driving force behind busyness, Yu Zhonghua, Chief of the E-Commerce Section of the Yiwu Market Development Committee, mentioned the new format of cross-border e-commerce. Provides channels for small, medium and micro enterprises and even individuals to participate in international trade. "

For Henan Province, which is not on the coast or along the border, the establishment of the Zhengzhou Comprehensive Test Zone has completely changed the appearance of the inland city of Zhengzhou. Not only that, but also created a "1210" customs supervision model, E international trade "second customs" Chinese samples.

For a large city with a population of more than 10 million, the comprehensive pilot zone is of great significance for urban transformation, and it also puts Henan Bonded Group under pressure when undertaking a pilot project of cross-border trade e-commerce services in Zhengzhou.

The reporter learned that they revised more than 50 times before and after, printed more than 300,000 copies of document materials, conquered 1,875 practical problems, and innovated and proposed the customs supervision mode of "e-commerce + bonded center + postal supervision", which was endowed by the General Administration of Customs. The "1210" supervision code has been promoted throughout the country and has become the dominant model for cross-border e-commerce. In terms of business model, it innovatively implemented a new mode of O2O on-site pick-up and retail. It is this one after another innovation that allows Zhengzhou to rely on E-Trade to achieve overtaking in the starting curve of the inland, which also means the arrival of the era of global convenient trade.

Under the epidemic exam

The "New Deal" everywhere promotes cross-border e-commerce

The global epidemic of new pneumonia has continued, and many countries have tightened supervision on entry and exit, logistics, and customs supervision. Cross-border e-commerce has ushered in a big test. "Shuffle" is inevitable. Fortunately, in the past four months, new hard-core policies in various regions have continued to help the continuous prosperity of cross-border e-commerce.

In Fuzhou, with the "hard policy" blessing, market confidence is rapidly recovering. Here is the first time to revise and promulgate "Several Measures for Promoting the Development of Cross-border E-commerce" to increase the support for the cross-border e-commerce industry from the aspects of park construction, large-scale and cross-border e-commerce comprehensive service system.

"As a border province, Inner Mongolia has many ports for Mongolia and Russia. It is a bridgehead for China to open to the north, and it is also an important node of the" Belt and Road "and an important area for international trade to carry the south and the north." Inner Mongolia Agricultural University Higher Education Gai Zhiyi, director of the Institute, said: "Developing Inner Mongolia's cross-border e-commerce with Mongolia and Russia as the main starting point has important strategic significance for China's northern foreign trade and overall economic and social development."

The Hohhot Municipal Government and the Helinger New District Management Committee jointly formulated and issued "Several Policies on Promoting the Development of China (Hohhot) Cross-border E-Commerce Comprehensive Pilot Zone", which will provide real gold and silver to cross-border e-commerce enterprises, trans The cross-border e-commerce platform, offline cross-border e-commerce park, experience store, domestic logistics fee, venue rental fee, testing fee and talent training are provided with two-way multi-field support.

In Zhengzhou, He Yujie, a customs officer of the New District, experienced the busyness of the epidemic in person. He told reporters, "Now there is an increasing number of packages entering and leaving every day. Customs provides enterprises with 24/7 appointment clearance, supporting remote services such as paperless customs clearance and online business processing, which can handle seamless cross-border e-commerce list review, A series of daily operations, such as account book management and physical goods supervision, ensure fast customs clearance and strict supervision. "

"Recently, in response to the outbreak of the New Coronary Pneumonia, the Voluntary Comprehensive Pilot Zone instructed cross-border e-commerce enterprises to take effective measures to actively respond to the epidemic." Yu Zhonghua said, for example, to learn from the experience of domestic e-commerce development, adjust cross-border e-commerce products Household sports, anti-epidemic materials), expanding markets in emerging countries such as Southeast Asia and Russia.

When the “windows” of markets and policies were opened, even though many difficulties were encountered, the “cross-border e-commerce” with the help of the central and local governments had entered the accelerated runway. The explosive power demonstrated by the new format will continue.

Source: Technology Daily

Editor: Liu Yiyang

Audit: Wang Xiaolong

Final review: Leng Wensheng