(Fighting against New Crown Pneumonia) Visiting "China's hometown of wild rice" Huangyan, Zhejiang: Cloud sales help to sell wild rice
China News Service, Taizhou, April 9th (Reporter Fan Yubin correspondent Zhu Youping) "The time is now when the wild rice is listed. Today I will take you to understand the various aspects of the cultivation, harvesting and production of green wild rice ..." Recently, in " The hometown of Chinese wild rice, “Xiaoxao Village, Touda Town, Huangyan District, Taizhou City, Zhejiang Province, the farmers have live broadcast of the wild rice market, launched the wild rice picking competition, the competition of the cooking of the wild rice and other activities, attracting many netizens to“ online watch ”, half The multi-hour live broadcast made Huang Yan Zibai "countless fans".
Taizhou Huangyan, located in the Wenhuang Plain on the east coast of Zhejiang Province, is rich in excellent water and soil resources and has nurtured the local high-quality and high-yield green water-white industry. In April, Zhibai began to go public in large quantities. To help Zongong sell in a timely manner, Toudao Town, Huangyan District took the initiative to connect, through matchmaking, to match the base of Zuobai with the e-commerce platform, and to divert through the new media live broadcast model to expand sales channels.
Yang Liangjun, head of the Huangjun Liangjun Professional Cooperative in Huangzhou, Taizhou City, told reporters: "The current purchase price of Zibai is 9 yuan per kilogram, and the daily sales of a direct online sales platform on a home appliance business platform is about 3,000 pounds, plus Hangzhou, Shanghai, Hunan and other places. The fixed-point sales in the market are currently in short supply.
It is true that behind the best-selling of Huangyan Zizania, it is also the result of the local promotion of green and pollution-free cultivation to improve the quality of Zizania.
Photograph by Fan Yubin, Huangyan Shuangji Water White Demonstration Base, Taizhou, Zhejiang
Shuangji Zizhao is a major characteristic industry of Huangyan agriculture. Taking Tuotuo Town as an example, the area of Zizuba currently sown more than 10,000 mu, with an annual output value of more than 100 million yuan, accounting for more than 40% of the town's total agricultural output value. Among them, the Xinxia'ao Zubai Base is the largest contiguous Zizuba base in Huangyan, and it is a demonstration base for the reform of the "two systems" of fertilizer and medicine in Zhejiang Province.
The reporter learned that in recent years, the local wild rice planting base has been able to prevent and control plant diseases and insect pests by planting vetiver grass, installing insecticidal lamps, spraying attractants and other physical and chemical technologies, and halved the amount of fertilizer and medicine used by the wild rice plant. Meet the pollution-free standard.
According to the relevant person in charge of the Agricultural and Rural Bureau of Huangyan District: "Zong farmers have formed a three-dimensional combination of ecological cultivation by stocking fish and crabs, breeding turtles, and interplanting loofah in Zizuba field, and using the abandoned Zizuba leaves to rot and return to the field. mode."
"Our Toutuo Zuobai plantation has achieved standardized production and branded sales through the industrialized development model of 'cooperatives + bases + farmers', in order to achieve the goals of high yield, high quality, and high efficiency, and through unified packaging and sales models, we have formed large-scale and promoted The upgrade of the whole wild white industry further promotes the increase of agricultural income and the peasants get rich. "Lin Youming, deputy head of Toto Town in Huangyan District, introduced.
Affected by the new Coronary Pneumonia epidemic, recent examples of agricultural growers in Taizhou, Zhejiang, relying on the "cloud" innovative sales model are not uncommon.
Just as the new tea was launched, Shiliang Town, Tiantai County, Taizhou City, the 2020 "Tea Source Exploring the Cloud and Enjoying Tea" opened the tea festival, breaking the traditional form of traditional festivals, focusing on the "opening on the cloud, online participation" model, supporting tea "Breakout" on the enterprise line. Hundreds of secretaries in Luqiao District of Taizhou City became incarnations of "carrying anchors" to increase income for farmers. In addition, Taizhou ’s agricultural and rural system has also launched a special action month for the “three joints, three deliveries and three implementations” activity to stabilize agriculture and promote income growth. (Finish)