After the topic of retaliatory consumption by the client of Chinanews.com on April 8 (Peng Jingru), the topic of "the price increase of about 6% after the resumption of Haidilao" recently appeared on the hot search.
Some netizens said that the Haidilao consumer bills before and after the outbreak showed that "small materials and beverages have increased prices." Some people even calculated the price increase items: beef rose 6 yuan, beer increased 4 yuan, and shrimp slipped 8 yuan. , The duck's intestines rose 5 pieces ...
Data map: A Haidilao store in Hangzhou. Image source: China-Singapore video
A retaliatory price increase?
"It wasn't cheap at all, but it's more expensive." In the face of the news of Haidilao's price increase, some people felt that "the price increase was so full of question marks." "More than 220 yuan per capita, 13 yuan for half a potato chip, 1.5 yuan for a piece of potatoes, too much." "Wages have dropped, Haidilao has risen, and there are no tears when I want to cry." "I haven't started retaliatory consumption, Resulting in retaliatory price increases. "
However, some people think that a slight price increase after the epidemic can be understood, "The costs are rising now, and the epidemic has suffered huge losses." "Haidilao has the right to increase prices, whether you eat or not is your choice." Consumer Mr. Zhao said that he is a loyal fan of Haidilao, as long as the quality and service of the dishes are guaranteed, the current price increase is completely within his acceptable range.
The staff of Haidilao responded by saying that Haidilao is currently reopening operations nationwide, but the number of passengers received is limited, and the employees are not fully resumed. Therefore, the labor cost has relatively increased, and the cost of some ingredients Increased, so some stores have adjusted prices.
"The specific price increase is based on the actual local situation of the store, and no notice of unified price adjustment has been received at present." The above Haidilao staff said.
In addition to Haidilao, Xibei Lamian Village has also been reflected in price increases. On the 7th, Xibei Catering Company publicly stated that after the company confirmed to all districts on April 7, there was no price increase in Xibei after the epidemic. The last price increase was in December 2019. The price increase was due to the cost of raw materials rise.
Why increase prices?
Although Sibei denied this price increase, the restaurant industry has indeed seen a general trend of price increases recently. Mr. Lin said that in fact, Hi tea is also quietly increasing prices, "I often drink brown sugar Bobo 19 yuan before, now 21 yuan."
It was also found that the fat meat crab pot's signature dish, crab meat pot, also changed from the previous 138 yuan per serving to 158 yuan per serving.
"Even our big canteen fast food restaurants have increased their prices, can they not increase them?" "The restaurant has retaliated to increase prices, and the price of a favorite Japanese food shop has also increased to 13 pieces of salmon and 68 pieces per hand roll. "Netizens said that even the mutton skewers on the snack street have changed from 10 bucks for 3 bucks to 12 bucks for 3 skewers.
Data map: A "fat brother" meat crab pot in Beijing. Photo by Peng Jingru
"This is to earn back the losses of the first two months?" Mr. Lin couldn't help asking.
Due to the impact of the epidemic, the restaurant industry suffered heavy losses. "The epidemic has caused more than 20,000 employees to be out of work, and the loan payment can only last for three months!" Jia Guolong, chairman of Xibei Catering, once caused public uproar. Later, the Chinese Culinary Association stated that after preliminary research, Jia Guolong's words were not alarmist.
"The impact of the market environment, such as the continued lack of improvement in sales, within three months, there may be a shortage of capital chain, facing the actual operational difficulties of being unable to pay the supplier's payment, property rent, staff salary and other operational difficulties." China Cooking Association said, The small and medium-sized enterprises in the catering industry dominate, and their ability to resist risks is poor. These characteristics are destined to fight against the epidemic. The general closure of catering enterprises will bring great difficulties and difficulties.
According to Zhu Danpeng, an analyst of the Chinese food industry, the price increase in Haidilao saw the development trend of the catering industry. The head companies took advantage of the trend to increase prices. On the consumer side, the price increase has a certain emotional impact on consumers. But for consumption power, there is not much impact.
When the price increase meets the coupon, do you still buy it?
"Is it not fragrant to eat hot pot at home? Do I have to go to the store to spend money in vain?" Some people said that in the case of rising prices, open source and throttling is also a way, but some people are worried that consumer demand will decline and affect the economic environment.
"Revenge consumption will definitely bring retaliatory price increases from various businesses. At that time, the country should issue consumption coupons to residents, and then continue to retaliate." Mr. Zhao once said to his friends.
Nowadays, some consumers in Nanjing say that although Haidilao's prices have risen slightly, they have drawn food and beverage vouchers and deducted them directly with Alipay. It feels much cheaper.
Weibo netizens presented Nanjing food and beverage consumption vouchers.
Since March, many regions have begun to issue consumer vouchers, which seems to alleviate the contradiction between price increases and consumption to some extent.
On March 2, Jinan, Shandong, launched a 20 million yuan cultural travel voucher; on March 13, Ningbo, Zhejiang, announced the issuance of 100 million yuan cultural and tourist benefit vouchers, and Jiangsu, Nanjing, launched a 318 million yuan voucher, including catering, sports, Seven categories including books; on March 26, Guangxi issued the first batch of warm heart cards worth 268 yuan ...
According to incomplete statistics, in just over a month, more than 30 cities in 17 provinces across the country announced that they would issue consumer vouchers to citizens with an amount of more than 5 billion yuan.
"When consumption is suppressed, the use of consumer coupons can better drive the rebound in suppressed consumer demand, or promote its recovery growth." China's Chief Economist Forum Chairman, Zhixin Investment Chief Economics Jia Lianping introduced, but he also reminded that the application of consumer vouchers should be targeted and aimed at different needs in different industries.
According to the monitoring of the Nanjing Trusted Data Management Platform, in a period of 5 days, Nanjing has used 34,522 electronic consumer coupons, with a total consumption amount of RMB 9,294,300. Excluding the extra credit for electronic consumer vouchers, the consumption amount was 613.16 million yuan.
The operation of Guangxi's "Snail Rice Noodle Consumption Voucher" has caused the sales of Snail Rice Noodles to increase sharply, which caused many netizens to call out: When will Shanghai issue the "Steamed Rice Noodle Consumption Voucher"? Can Chengdu issue "hot pot consumption vouchers"?
Are there any price increases for businesses around you? What do you think of it? (Finish)