China News Agency, Haikou, April 6 (Wang Ziqian, Yang Gang, Wang Ying) Haikou Customs introduced on the 6th that with the positive prevention and control situation of the new coronary pneumonia epidemic, the four duty-free shops in three places in Hainan have been restored since February 19 Operating until March 30, the customs supervised the sale of 1.857 million pieces of tax-free islands, sales of 1.283 billion yuan (RMB, the same below), and 183,500 shoppers. The main business indicators have all returned to about 80% in the same period last year.
Duty-free shopping on outlying islands is the "golden sign" of Hainan tourism. Every winter is a golden season for a large number of tourists to go to Qiong to experience "tax-free + travel". Affected by the New Coronary Pneumonia epidemic this year, four duty-free shops on the island closed one after another at the end of January, and the duration of the closure was more than 20 days.
Since the duty-free shops resumed business in late February, Haikou Customs strongly supports the resumption of duty-free shops. Recently, Sanya International Duty Free City has been crowded with customers, "The number of tourists is increasing and the demand is strong. To ensure sufficient supply, we must quickly increase the flow of goods." Said Luo Zilian, director of Sanya Customs, a subsidiary of Haikou Customs.
According to Sanya International Duty Free City, since the resumption of business, it has carried out a wealth of product promotion activities. Many brand new products have been coming to the store, and some brand products are up to 50% off. With the double promotion of promotion activities and the restoration of travel confidence, passenger flow and sales have gradually shown A good posture of recovery. In addition to the offline force, the online platform of the store's online mall, WeChat public account and other online platforms have also become an important channel for marketing. Among them, online sales on February 24 reached 44.28 million yuan, which refreshed the highest sales of the store's e-commerce platform in one fell swoop. Record.
Haikou Meilan Airport Duty Free Shop has launched a boarding pass in cash since resumption of business, with the Hainan Health Code can receive unlimited cash coupons, membership points and other benefits to activate passenger consumption potential. As of March 31, the duty-free shop has received nearly 80,000 passengers.
To help the recovery of tourism consumption in Hainan, Hainan ’s four duty-free shops jointly launched a large-scale preferential activity of “grabbing 100 yuan in cash and giving away 100 million yuan in gifts”. By pushing cash consumption vouchers on the “Hainan Health One Code Pass” system, it provides a rich portfolio Preferential package products and other forms help Hainan's tax-free shopping consumption resume. Relevant person in charge of Sanya International Duty Free City said that the store has begun to plan related plans after market recovery, introduce more international brands, increase the supply of high-quality goods, improve service levels, and will also cooperate with the government and enterprises to carry out cross-border cooperation. (Finish)