Twitter has launched an awareness campaign entitled (# always_play it_ health) focusing on the importance of maintaining the physical and mental health of the electronic gaming community in the region.
The campaign seeks to highlight the importance of promoting physical and mental health for electronic gaming enthusiasts during the current circumstances, which require spending most of the time indoors.
The campaign also focuses on the importance of maintaining a healthy and balanced lifestyle for gamers in the MENA region.
Electronic games are still a main topic of talks on "Twitter", in 2019, "Twitter" recorded more than 1.2 billion tweets about electronic games, equivalent to an annual increase of nearly 20%.
The games-related tags last year were among the most widely used in Saudi Arabia. In the Arab region, electronic gaming enthusiasts resort to Twitter to share tips, tricks, instructions, the latest games, updates, and reviews of tools and devices.
Kinda Ibrahim, Director of Media Partnerships in the Middle East and North Africa at Twitter, said that "electronic games have formed one of the main talks on Twitter in recent years, and from this we wanted to contribute to addressing issues related to maintaining health in this Digital community. "
She added that "by increasing people's awareness of the most important methods that gamers can use to maintain their health in general, we hope to support meaningful dialogue among people about ways to protect health by addressing their interests and providing support and assistance to others, especially in light of difficult times." That we are going through now. "