Promote the market to "return blood" to issue more consumer coupons

Zhengzhou 50 million 150 seconds was robbed Jiangxi 20 million registration application on Saturday

Recently, as the new coronavirus pneumonia epidemic appears to be improving in the country, in order to promote consumption previously suppressed by the epidemic, many domestic cities have begun to issue consumer vouchers to promote consumer consumption. Beijing Youth Daily reporters have preliminary statistics, there have been dozens of Each city issued various types of consumer vouchers, and the form and intensity of consumer vouchers issued to citizens in each city were also different.

Overlay consumption coupons

Enjoy a free meal of RMB 150

On March 25, Mr. Zhao, who lives in Nanjing, discovered that a hot pot restaurant that had been out of business for nearly two months had resumed dine-in food. On the same day, he and his lover came to this hot pot restaurant for a dinner. At checkout, he used After the 100 yuan consumption voucher I received a few days ago, the original price was more than 200 yuan for a meal, and finally only spent more than 100 yuan, "very affordable."

The consumption vouchers mentioned by Mr. Zhao are issued by Nanjing. The total consumption vouchers is 318 million yuan, including seven categories. The face value is set at 100 yuan or 50 yuan per copy according to different types. It must be set before March 31 To use. The staff of a shopping center in Nanjing said that they launched an activity where they can receive 50 yuan of food and beverage vouchers for any consumption, and superimposed use of 100 yuan of food and beverage vouchers issued by the government. Consumers can enjoy "50 yuan for 150 yuan." Equal to free.

A reporter from the Beijing Youth Daily learned that in addition to Nanjing, dozens of cities across the country have issued various types of consumer coupons. Starting from March 27th, Hangzhou began to distribute a total of 1.68 billion yuan of consumption vouchers to all employees in Hangzhou. Persons in Hangzhou can enter the "Hangzhou Consumer Vouchers" page from the Alipay homepage entrance or Alipay search "Hangzhou", click to apply for consumption vouchers The card package can only be received once per person. The card package is valid for 7 days. At 11:11 a.m. on April 1, Foshan's 100 million yuan consumer coupons went online, marking Foshan's launch of a one-month "promotion of consumption and benefiting people's livelihood" issue of Huimin electronic consumer coupons. Four batches of distribution, of which the first batch has been launched, the first batch of consumer coupons invested 30 million yuan, plans to distribute 300,000 consumer packages, each consumer package contains 4 coupons with a total face value of 100 yuan, can be used in the city Deductions are used in life services such as catering, accommodation, scenic tourism and beauty salons.

"Shake" random distribution

50 million consumer coupons grabbed in minutes

The reporter of the Beijing Youth Daily noticed that among the cities that issue consumer vouchers, most of the cities took out part of the consumer vouchers during the process of issuing them, and issued them to groups in need of life, while the other part of the consumer vouchers were issued to ordinary citizens. For some coupons, many cities have adopted the form of "shaking".

On March 23, Nanjing City completed the final round of number-sharing work for four categories of 50 million yuan denomination electronic consumer coupons. In this round of number-sharing pool, the number of catering consumer coupon registration was 1.691 million, and the number of sports consumption coupon registration was 863,000. The number of book consumer coupon registration was 1.026 million, and the information consumer coupon registration was 268,000. Finally, 180,000 consumption coupons were successfully sold out. According to the statistics of the Nanjing Big Data Center, the first round of registration will start from 0:00 on March 15 and the registration will close at 24:00 on the 22nd. The number of successful appointments exceeds 2.02 million, and more than 5.4 million coupons have been applied for, including catering There are the most coupons, with more than 1.83 million.

The distribution of consumer vouchers in Foshan, Guangdong also began in early April. The 100 million yuan invested by Foshan ’s municipal government was officially distributed on April 1, and 300,000 consumer vouchers worth 100 yuan were distributed in the first phase. Contains 4 consumer deduction coupons, of which 30 minus 10 yuan 1 piece, 50 minus 20 yuan 2 pieces, 150 minus 50 yuan 1 piece, and the objects that can participate in the distribution are not only all Foshan citizens, but also tourists who come to Foshan. The reporter of Beiqing Daily learned that the distribution of consumer vouchers in Foshan was also carried out by "shaking". The consumer vouchers were randomly distributed in 4 batches in the form of consumer packages, and consumers could draw coupons once per batch. , That is, consumers have a total of 4 coupons.

On the morning of April 2, Zhengzhou, Henan Province also announced its own rules for issuing coupons. The staff of the Press Office of the People ’s Government of Zhengzhou City introduced that the coupons issued by Zhengzhou include two types of bonus coupons and social coupons, of which bonuses Sexual consumption vouchers are issued by the Zhengzhou Municipal Government to four types of relief objects including low security, low income, special hardship, and special care. The standard is 500 yuan per person.

The social consumption coupons are divided into two types of inclusive consumption coupons and competitive gift coupons according to the different ways of issuance and use. The first type of inclusive consumption coupons is issued by the municipal government to all personnel in Zhengzhou (including foreign Zheng staff) issued in two installments. The second type of competitive gift coupons are issued by the government in fixed amounts. Merchants are competing with the government and giving gifts to consumers, including department store consumption coupons of 70 million yuan, catering consumption coupons of 20 million yuan, and automobile consumption coupons of 150 million yuan. RMB 10 million in book and consumer coupons.

The reporter of the Beijing Youth Daily learned that Zhengzhou consumer vouchers were officially opened at 10 am on April 3. The 1 million consumer coupons issued in the first installment totaling 50 million yuan were completed within 150 seconds.

On April 5, the Jiangxi Provincial Department of Commerce announced that Jiangxi will issue 20 million yuan of catering electronic consumption vouchers to consumers across the province. Consumers can apply for registration through the "Ganfutong" platform from April 11 to 15, April On the 16th, the number was shaken and the electronic coupons were valid for one month.

Promote the role of consumption

Expert: You can adjust the distribution area according to the usage

The reporter of the Beiqing Daily learned that the local government finances of the consumer vouchers issued by these cities have been spent. For example, the municipal government of Foshan has directly invested hundreds of millions of yuan. A total of about 600 million yuan. In the process of issuing consumer vouchers in Zhengzhou, the municipal government will invest a total of 400 million yuan.

And the effect of promoting consumption brought about by the issuance of consumer coupons is gradually showing up. According to statistics from the Hangzhou Commerce Bureau, since the opening of the application for consumer vouchers on March 27, Hangzhou has led to consumption of 453 million yuan in the Hangzhou market as of 16:00 on March 29. In the five days from March 18th to 22nd, the city of Nanjing used 34,522 electronic consumer coupons, with a total consumption amount of RMB 9,294,300. Excluding the electronic consumer coupon deduction, the consumption amount was RMB 6,131,600, especially on the 21st On the 22nd Saturday and Sunday, 25,343 coupons were used within two days, accounting for 73.41% of the total coupons used, and the consumption amount reached 6,544,000 yuan, accounting for 69.4% of the total consumption amount.

Regarding the practice of issuing consumer vouchers in various places, Zhang Yan, director researcher of the Cultural Tourism Research Center of the Shaanxi Academy of Social Sciences, told the reporter of the Beiqing Daily that due to the epidemic, many industries, especially tourism and catering, have experienced operational difficulties. The original intention of the city to issue consumer coupons is to stimulate consumption, let the market slowly rejuvenate, and restore the "blood-making" function, and in the process of issuing these consumer coupons, it should be noted that "use everything" to ensure that it will not On the premise of the spread of the epidemic, it is distributed according to the needs of consumers, tilting some areas that need support, and it can really meet the needs of the people, avoiding the situation that many people have received consumer coupons but have not used them. It is noted that many cities issue consumer vouchers in batches. Relevant departments can also gradually adjust the field of consumer vouchers based on feedback from the market and the people, so that consumer vouchers can fully play their role. "Zhang Yan said . Text / Photo courtesy of reporter Fu Yao / Xinhua News Agency

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