[Explanation] Since the outbreak of the new crown pneumonia, many merchants in Kunming have suffered a "cold winter." Reduced passenger flow and customer churn have become urgent issues. However, they are working hard to resume work, using various methods to help shops restore "liveness".
[Explanation] On April 3rd, the reporter saw in Luohu Bay International Trade City, the largest comprehensive commodity wholesale trading market in southwestern China. Some merchants began to adopt a combination of online and offline modes, using live webcasts to introduce products to stabilize old customers, build new business.
[Contemporary] (Chen Aiyin, head of Feiyang Fashion Women's Wholesale Department) Because of the epidemic, she could n’t come to buy goods from many state and county bosses. Then there was another business that was affected by them, and the shop could not be opened, so many times they could not come over to get in (stocking) the goods, and our words at Luoyang Bay were greatly affected.
[Same period] (Zhang Xin, Operation Director of Yunnan Brandy Trading Co., Ltd.) is a direct broadcast method to direct our customers to our online. In this case, customers ca n’t see the goods at home, they ca n’t get the goods. He has a practical problem.
[Explanation] Chen Aiyin introduced that his shop will be live broadcast from March 15th, mainly to display and introduce products for old customers, so that customers can select products through the Internet. For the first live broadcast, there were 8 customers who ordered directly online, and the single order amount was up to 5,000 yuan.
[Contemporary] (Chen Aiyin, head of Feiyang Fashion Women's Wholesale Department) For us, in this case, I am very satisfied with this harvest. We started the live broadcast. After the live broadcast of private domain traffic, after we promoted in the circle of friends, she saw the live broadcast room, and then she clicked in, and then resumed a cooperation with us.
[Explanation] Data show that in 2019, there will be nearly 30,000 business merchants in Luoyang Bay International Trade City, employing about 150,000 people, and an average daily flow of 200,000 people. Nowadays, although the business city is fully restored, the passenger flow is much lower than last year. Regarding the negative impact of the epidemic, merchants have expressed their confidence to overcome the difficulties.
[Contemporary] (Zhang Xin, Director of Operations of Yunnan Brandy Trading Co., Ltd.) The first is to work through the difficulties together, and the second is to use our confidence and determination to definitely win the epidemic. More now it means that the guests will not come, we take the initiative to take the initiative, our business will definitely return to the original state, Luojing Bay will definitely return to the original prosperity.
Reporter Dao Zhinan reports from Kunming
Editor-in-chief: [Ji Xiang]