[Explanation] With the continuous progress of resuming production and resuming work in various industries, the survival status and progress of resuming production of small and micro enterprises during the epidemic have attracted many people's attention. How can small and micro enterprises with weak anti-risk capabilities overcome the impact of the epidemic and regain upward momentum? Recently, the reporter visited three small and micro enterprises in Shanghai and found that while accelerating the transformation, they also seized new development opportunities.
Zuobag Culture Communication Co., Ltd. (hereinafter referred to as "Zuobag Culture") is an original animation company. Affected by the epidemic, animation exchanges have been cancelled or postponed, and the operating cycle of large investment projects has also changed, leaving some of the company's key projects at a standstill.
In the face of sudden market changes, the company changed its previous “mid- and long-term project” -dominated operating model, and increased the business expansion of small projects in the short to medium term and faster commercial realization. For example: according to the situation of children's home online classes, make children's science popular animation; carry out IP cooperation with high-tech companies, plan to market children's nano-masks, etc.
[Contemporary] Ying Yu, co-founder of Zuobag Culture Communication Co., Ltd.
Then we have made more short videos for some online traffic, including some educational content, which may be more conducive to our breakthrough at the monetization port or the propagation port.
[Explanation] Shanghai Huitian New Materials Co., Ltd. (hereinafter referred to as "Huitian New Materials"), which assisted the construction of Wuhan Vulcan Mountain and Lei Shenshan Hospital, is a decades-old adhesive R & D manufacturer. In Zhang Feng, chairman of Huitian New Materials, the epidemic is both a test and an opportunity. When factories in the same industry press the pause button due to the epidemic situation, whoever can provide high-quality and safe products in a timely manner can stand out and gain more market share.
[Concurrent] Zhang Feng, Chairman of Shanghai Huitian New Materials Co., Ltd.
(Beginning) Many people can't come back, and less than one-third of the workers. It used to be eight hours. Now it's not. About 20 days after the start of construction, most people arrived.
[Explanation] In addition, after the outbreak of an overseas epidemic, the company also seized the opportunity to stop supply of foreign brand products in time to carry out business expansion and talent introduction.
[Concurrent] Zhang Feng, Chairman of Shanghai Huitian New Materials Co., Ltd.
Customers have proven that Chinese products are reliable.
[Explanation] The sudden outbreak has hit the catering industry equally. Hesu Food (Shanghai) Co., Ltd. (hereinafter referred to as "hesu") was also disrupted by the epidemic.
Hi Sui mainly produces quick-frozen dim sum and deep-frozen seasoning products. It is targeted at five-star hotels such as Hongqiao, Pudong Airport and Marriott, and it also cooperates with many established food groups.
Cao Zhehui, general manager of Hesu, said that after the epidemic broke out, the company actively embraced the online market and negotiated with Hema, Dingdong and other platforms in response to the decline in downstream demand. The company docked in the Yangtze River Delta region for out-of-stock suppliers Approved new food suppliers and expanded the purchasing channels. The diversification of purchase channels not only guarantees a stable supply of ingredients during the epidemic, but also helps the company's future development.
[Same Period] Cao Zhehui, General Manager of Hesu Food (Shanghai) Co., Ltd.
In terms of development, excellent product quality, including multiple varieties, including pro-population, will allow us to better establish ourselves in this industry.
Xu Mingrui Prince Tao reports from Shanghai
Editor-in-chief: [Luo Pan]