China News Agency, Changsha, April 3 (Reporter Tang Xiaoqing) "Hello everyone, behind me is a double-brand specialty wild rattan tea growing above 800 meters above sea level. It is pure natural and has a special fragrance ..." Tang Jun, member of the Standing Committee and Publicity Minister of Shuangpai County, Yongzhou City, Hunan Province, traveled through the tea plantation and used mobile phones to promote the sale of dual-brand specialty agricultural products.
Shuangpai County, located in the southwest of Hunan, has a pattern of "nine mountains, half water and half cropland", and rattan tea is its traditional advantage industry. This kind of tea processed from wild populations is very popular in the market, and it is also a hope for local people to get rid of poverty and become rich. This year, affected by the epidemic, spring tea, which relied heavily on offline channels, suffered from slow sales.
In order to help tea farmers open up their sales as soon as possible, Tang Jun first opened a store as a "anchor". Facing the camera, she is not frightened and interacts with netizens from time to time. "I regard myself as a network salesman and recommend it sincerely. Many netizens place orders." In Tang Jun's view, the sale of local souvenirs by government officials on the Internet in the new era is not a publicity, but a manifestation of mastering new skills. I will often broadcast high-quality rural produce to friends across the country. "
The epidemic has caused slow sales of agricultural products in some major agricultural counties in China. Anti-epidemic assistance programs have been launched on various online platforms. Many grass-roots government officials like Tang Jun have become “Internet celebrities” and entered the live broadcast room. Promote hometown specialty products and reduce losses to farmers due to slow sales.
"The county magistrate does not look like a magistrate, but this is how we serve the people ..." Liu Shujun, a member of the Standing Committee of the Miao Autonomous County and deputy county chief of Hunan Provincial People's Government, drank pickles while drinking milk to relieve spicyness. In the face of various soul torture of netizens, he made a lot of quotations for "calling" agricultural products.
As a "Senior Anchor" live on Taobao, Liu Shujun not only brought goods to Chengbu County, but also spoke with officials in Yunnan and Sichuan, collectively speaking for the characteristics of agricultural products. "Live broadcasting is a sales tool for agricultural products coming out of the mountain." Liu Shujun, who regards live broadcasting as a "second occupation", also opened a Taobao personal live broadcast account to create a series of unique city-city red farmers such as glutinous rice dumplings, organic milk, lantern pickles, and alpine nectar. To cultivate a group of new farmers with Internet thinking.
According to Taobao Live Broadcasting, in March this year, over 100 counties and mayors in China came to the Taobao Live Broadcasting Room to speak for local agricultural products. "Oh buy Karma!" "Amazing" "Babys" "Buy it" ... With the help of officials, the characteristic agricultural products such as grilled chicken, Hainan pineapple, Guangxi wogan, and Laoshan Su pear in Shanghe County of Shandong Province are going to the whole country. .
In August of last year, the 44th "Statistics Report on the Development of the Internet in China" released by the China Internet Network Information Center stated that the number of online video users in China reached 759 million, and "short video + live broadcast" has become a trend. "Local officials have implanted agricultural products into live broadcasts, which has opened up an unlimited market space for agricultural products, which is worthy of praise!" Said Li Ling, a Changsha live broadcaster who regularly broadcasts agricultural products in various parts of Hunan. To ensure the quality of recommended products, we must not allow counterfeit and inferior products with high quality and low prices to undermine the official reputation of "live delivery with goods".
"Government officials demonstrate the guidance of carrying goods? Farmers embrace? New technologies and tools? Good things, but from the strategic height of the industry and the brand? The top level of the brand? Do a solid design to guide the various corners of the industrial chain? Coordinated development And sustainable development, and at the same time from the perspective of industry and talent? Promote? Agricultural enterprises, farmers, farmers? Embrace new technology? Said in the interview. (Finish)