Very different from the point of view of whether to "free tickets" to get rid of the "ticket economy"
Dai Xianren
On April 1, the Sichuan Culture and Tourism Agency announced a list of Sichuan ’s April ticket-free scenic spots. All tourists will be exempted from tickets within one month. Tip: If you go to the scenic area, you must protect yourself, follow the epidemic prevention regulations, and avoid crowds gathering. There are 112 scenic spots in Sichuan free of charge to all tourists in April.
After the epidemic, many tourist attractions across the country have "opened their arms" to the medical staff who assisted Hubei. For example, Hubei's A-level scenic spots have waived their medical assistance to Hubei within five years. Other regions have also responded. Some of the scenic spots in the province have exempted medical staff from the country. Tickets for the year, and some of the ticket exemption measures also include police, active duty soldiers, veterans, and so on.
The domestic epidemic situation has been basically controlled in a short period of time. This is the result of the efforts of the majority of frontline war epidemic staff. Freeing tickets to frontline war epidemic patients is a kind of gratitude and reward. And Sichuan this time is a "big deal", free tickets for all tourists. To restart the tourism industry and waive tickets to all tourists is undoubtedly a "magic game."
However, free tickets for all tourists, we must strictly do a good job of epidemic prevention and control, to prevent the epidemic rebound. This requires that local governments and scenic area managers can pay attention to it, formulate perfect epidemic prevention regulations for the scenic area, do a good job of temperature detection and other related work, avoid crowds gathering, and do not give the epidemic a chance to make a comeback.
At the same time, we must also see that there is a phenomenon of excessive reliance on the "ticket economy" in many domestic scenic spots. Under the premise that consumers pay more attention to the travel experience, and tourism consumption is facing transformation and upgrading, the disadvantages of the "ticket economy" are becoming increasingly apparent, which is not only detrimental to the long-term development and long-term interests of the scenic spot, but also damages the interests of tourists and creates a "double loss" situation. Only by getting rid of the "ticket dependence syndrome" as soon as possible and developing the whole area of tourism can we embark on the right path of healthy development and long-term development.
More than 100 scenic spots in Sichuan offer free tickets to all tourists, opening a "slit" to break away from the "ticket economy", and further opening the "one door" to get rid of the "ticket economy". Therefore, the "ticket exemption policy" should not be regarded as a temporary move in the "extreme period", but it must be used as an opportunity for the transformation and upgrading of the tourism economy. In particular, the tricks of "enclosed fees" and "bundled fees" cannot be played. To get rid of the "ticket dependence syndrome" as soon as possible, upgrade the industrial economy, and enable scenic spots and tourists to "reciprocity and win-win", the tourism industry will be better tomorrow.