From 10:00 on April 1, personnel in Hangzhou can cancel the vouchers through Alipay. Because Hangzhou issued another 50 million yuan of coupons through Alipay to promote Hangzhou's economic recovery and development.
Prior to March 13, 23 departments including the National Development and Reform Commission and the Ministry of Commerce jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market", and proposed 19 hard measures from six aspects. With the successive introduction of policies to expand consumption in many places, the term "consumer voucher" has been mentioned many times recently.
According to incomplete statistics from Beijing News reporters, as of March 31, there were as many as 14 provinces, municipalities and regions with consumer coupons issued with a value of over 100 million yuan (including 100 million yuan).
14 locations issued over RMB 100 million consumer coupons
Since the outbreak, on February 13, Macau announced the easing of the epidemic and issued an A $ 3,000 electronic consumer voucher to each resident. On February 26, Hong Kong announced that it would launch a large-scale countercyclical measure of HK $ 120 billion, including the payment of HK $ 10,000 in cash to Hong Kong permanent residents aged 18 or above to encourage consumption.
In March, many cities have ushered in a "red envelope rain" to stimulate consumption: On March 2, Jinan, Shandong Province introduced a 20 million yuan cultural travel coupon, mainly aimed at scenic spots, travel agencies, theaters, performing arts venues, bookstores and other cultural institutions. Travel type consumption. On March 13, Ningbo, Zhejiang Province announced the issuance of a 100 million yuan cultural tourism benefit coupon and fitness coupon. On the same day, Nanjing, Jiangsu launched a 318 million yuan consumer voucher, including seven categories of consumption such as catering, sports, books, and information.
On March 18th, the Consumer Protection Promotion Online Campaign, sponsored by the Beijing Municipal Bureau of Commerce, was launched via online live broadcast. Among them, Beijing Suning issued 30 million yuan consumer vouchers to the citizens, and Gome issued 120 million yuan consumer electronics vouchers.
On March 27, Hangzhou, Zhejiang Province successively issued 1.68 billion yuan of consumer vouchers to all employees in Hangzhou. On March 31, Hangzhou announced that it will issue an additional 50 million yuan of consumer coupons through Alipay, and personnel in Hangzhou can receive them through Alipay.
From March 27th to May 21st, Chongqing citizens can receive seven major categories of consumer vouchers, including coffee, shopping, gourmet food, hotels, books, and attractions tickets, with a total value of 10 million yuan. On March 30, Wanda Mall also released news that starting April 1, 3.84 million consumer vouchers will be distributed in 320 Wanda Plazas across the country.
According to incomplete statistics from Beijing News reporters, as of March 31, there were as many as 14 provinces, municipalities and regions with consumer coupons issued with a value of over 100 million yuan (including 100 million yuan).
Consumption vouchers are mostly applicable to catering, cultural tourism
The Beijing News reporter noted that from the perspective of publicly issued consumer vouchers, the scope of application is mostly concentrated in the two major areas of catering, cultural tourism, specifically catering, shopping, books, and scenic spots, theaters, and performing arts venues.
On March 31, the United States Mission in Dongli District, Tianjin, took the form of "government subsidy + platform subsidy" and invested 3 million yuan to issue electronic consumer coupons to attract consumers to offline consumption. In addition, retail coupons are also available in several regions. Hebei Province, Ningbo, Zhejiang and many other places have also launched consumer vouchers specifically for sports and fitness. Citizens can use stadiums or facilities free of charge to increase the size of the fitness crowd.
Consumption vouchers are a means to stimulate consumption and release consumer demand through subsidies. According to data released by the National Bureau of Statistics, from January to February this year, the total retail sales of consumer goods was 5,213 billion yuan, a year-on-year decrease of 20.5%. However, with the overall improvement of the domestic epidemic, people's consumer confidence is gradually increasing. Many governments regard the issue of consumer vouchers as one of the means to stimulate consumption.
Consumption vouchers are not issued for the first time in China. After the international financial crisis in 2008, some local governments issued policies to issue consumer vouchers to stimulate residents' consumption. The earliest test coupon issue in China was Dongguan City, Guangdong Province. In May 2008, Dongguan City issued 200 million yuan in cash red envelopes. In March 2009, Hangzhou also issued a total of RMB 910 million in consumer coupons.
Netizens report the "practical ground gas" of consumer vouchers
The Beijing News reporter learned that the vast majority of regions choose to issue consumer vouchers in the form of electronic coupons and issue them online through a cooperative platform. Among them, Alipay, UnionPay and Tencent are the main platforms for cooperation.
From April 1st, 3.84 million consumer vouchers were issued in 320 Wanda Plazas across the country, and consumers can win them through the Wanda Plaza Mini Program or at the scene. Among them, consumers who participate online only need to log in according to the application prompts. After identity verification, they can participate in the lottery collection, but in some regions, they do not need identity confirmation and lottery.
At present, there are two main ways to use consumer coupons. One is to provide the consumer coupon to the merchant to deduct part of the amount of consumption during offline consumption; the other is more convenient and the consumer coupon is stored in the user. On the payment app, a certain amount of consumption is automatically and directly deducted when paying, without requiring more operations. However, it should be noted that the consumption vouchers have a period of use. For example, the vouchers for Wanda Plaza should be used within 7 natural days.
Judging from the current usage situation reported by netizens, consumer coupons are still very “practical”. Take Hangzhou as an example. At 8 o'clock on March 27th, Hangzhou's first batch of 20 million yuan consumer vouchers were opened for collection on Alipay, and many consumers started the "on alarm clock" model to grab consumer vouchers.
Many people said that "consumer vouchers are widely used, not only in large shopping malls, but also in small supermarkets downstairs to buy a fruit. In addition to shopping and eating, you can also pay rent and fill your teeth." A consumer from Hangzhou said: "Begin I thought it was a gimmick, it may not be easy to use, but it is actually 40 or more, and ordinary people can afford it, and it is real. As long as you are in Hangzhou, you can get it regardless of household registration. "
"Consumer demand" is most effective in driving the economy
As of 22:00 on March 30, the Hangzhou Municipal Government has paid 41.12 million yuan in subsidies, driving Hangzhou's consumption to 637 million yuan. In Nanjing, starting from 00:00 on March 15th, the first batch of consumer voucher reservation lottery activities started, and registration closed at 24:00 on the 22nd. The number of successful bookings exceeded 2.02 million, and a total of more than 5.4 million consumer vouchers were applied for, of which the number of dining vouchers was the largest. More than 1.83 million. According to the monitoring results of the Nanjing City Trusted Data Management Platform, as of March 28th, a total of 98,639 electronic consumer vouchers were used, with a total consumption amount of 26,100,400 yuan, driving a consumption amount of 17,132,100 yuan.
Lai Yang, director of the Business Research Institute of Beijing Finance and Trade Vocational College, believes that out of the "troika" that spreads the world and stimulates economic growth, it is most effective to rely on "consumer demand" to stimulate the economy. Drive the economy, and thus the entire industrial system. "The epidemic has affected the purchasing power of many people, and the issuance of consumer vouchers is a subsidy for the consumer's ability to consume. Especially for low-income groups, the issue of consumer vouchers is a guarantee for people's livelihood."
Lai Yang said that the use of consumer coupons to stimulate the process of consumption needs is closely related to the degree of control of the epidemic and involves whether a series of consumption channels are unblocked. "For example, some theaters have just resumed work and immediately suspended operations, and many consumer travel related coupons will be difficult to see the effect in a short time."
Beijing News reporter Wang Ping