With the improvement of the epidemic situation, the "pause button" shifts to the "start button", and the order of production and life is fully restored, and the consumer market is gradually picking up. Various localities have issued favorable policies, or issued various types of consumer "red envelopes", or tried a 2.5-day long holiday, or promised to return without reason for offline shopping, etc. Revitalize consumer vitality and restore the prosperity of markets.
The impact of the epidemic on economic and social development is obvious, and the consumer sector is the first. However, practice has proved that every "Black Swan" incident will bring disruptive opportunities to some industries. For example, after the SARS epidemic in 2003, a number of Internet companies entered the fast lane, which objectively promoted the leap-forward development of China's e-commerce; the financial crisis of 2008 promoted the outbreak of the mobile Internet and the sharing economy, and accelerated China's information in an all-round way. Chemical industry process. Looking around today, crisis and opportunity still coexist. No matter the government, industry or micro-level enterprises and individuals, they cannot wait for opportunities and dividends to fall from the sky. Instead, they must take the initiative to embrace changes, embrace "risks" into "opportunities", and turn "gates" into "windows."
Fight "combination boxing" and release "new potential" of consumption. During the epidemic, economic activity in many places was almost halted. On the one hand, some traditional consumer industries such as catering and tourism were hit by "cliffs" and are in urgent need of recovery. On the other hand, the epidemic gave birth to contactless services, cloud office, home economy, etc. New technologies, new formats and new models, and "new consumption", which has opened up the imagination, are emerging, objectively promoting the upgrade and evolution of the consumer supply side. These emerging consumer formats not only meet the immediate needs of the people, but also open up new space for high-quality economic development. The recent "Implementation Opinions on Promoting Consumption Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market", jointly issued by several national ministries and commissions, particularly emphasized this point, encouraging the development of new consumption models such as online and offline integration, and accelerating the construction of a "smart +" consumption ecosystem. Wait. We must take advantage of the situation and take this epidemic as an opportunity to actively seek new business opportunities, provide new services, and actively release the suppressed and frozen consumption potential to make the consumption “carriage” run more stable and faster.
Fight the "main attack" and save "new kinetic energy" for consumption. Consumption recovery is a gradual process that requires strong stimulus, and whether consumption can continue to grow steadily depends on a stable staying power. In the final analysis, promoting consumption and stabilizing consumption must be supported by employment, income and wealth accumulation. For example, by increasing employment assistance and strengthening the protection of the poor in need; by increasing wage income, implementing policies such as tax reductions and personal income tax deductions to improve residents' spending power; improving education, medical care, pensions, etc. Public services, weaving of people's livelihood safety nets, eliminating the worries of residents ’consumption, etc., continue to release new momentum for consumption and consolidate the fundamental role of solid consumption on economic development.
Seek a "breakthrough" and lead the "new normal" of consumption. The epidemic is not over, and the changes that have brought us have penetrated into all aspects, such as wearing masks, not gathering, and hygiene. Changes in living habits will bring about changes in consumer behavior and bring new opportunities and challenges to the entire industry. We should make full use of the "recovery" and "acceleration" dividends, proactively optimize consumption scenarios and consumer experiences, adapt to residents' diversified consumption needs at different levels, build a more mature consumer market segment, promote continuous upgrading and upgrade of consumer services, and form some development momentum. New and good growth points for consumption. Consistently seeking change with stability, seeking change with change, relying on the world's largest middle-income group and huge market space, the consumer market will continue to grow and expand, providing a steady stream of momentum and vitality for economic development. (Chen Limin)