(Fighting New Crown Pneumonia) Hotpot Sichuan Army "fever" in fancy response to the market "big test"
China News Agency, Chengdu, March 24th (He Ye List Peng) "Only after returning to work, there were only a few tables per day. After the curtain was used in the store to" isolate ", the business has improved significantly, and sometimes even two can be turned over." "Isolated hot pot" recently unexpectedly became hot on the social networking platform. Sichuan Xiangtianxia Hot Pot Chengdu Kaide Tianfu store manager Zhou Yanlian said "unexpected". Behind her, the lobby of the huge hot pot restaurant was divided into more than 20 "private rooms" by dozens of blue cotton linen curtains, and the spicy butter flavor was tangy.
In the past few days, through the launch of "Isolated Hot Pot", hot pot Sichuan Army set up disinfection commissioners, opened hot pot supermarkets, tried new cross-border retail, produced epidemic prevention teaching materials for overseas branches, etc., fancy response to the market "big test".
Zhou Zheng introduced that the idea of using curtains to "isolate" was inspired by the use of curtains to separate beds in hospitals. Considering that it is inconvenient for customers to call the waiter after pulling the curtain, the shop is equipped with a wireless voice pager for each table. Responding immediately, reducing customers calling out to waiters, and improving the overall dining environment to a certain extent.
At present, Jiucheng Hot Pot Restaurant has resumed dining. The reporter visited and found that alcohol disinfection, temperature measurement, registration of personal information, and entering the store with a health code have almost become "standard." The deputy general manager of Xiaolongkan Holding Group is honored to introduce that Xiaolongkan has set up the post of disinfection specialist in its offline stores, and the disinfection records of each store are released to the outside world, making customers feel more at ease.
In order to promote the city's resumption of past fireworks, Chengdu has introduced a number of "heartwarming policies" that allow catering companies to temporarily occupy roads and operate across the door. "These humanized policies take into account the needs of the catering industry during the epidemic period, and some of our stores have set up waiting areas along the street according to these policies." Tan Yaxue Hotpot Chief Brand Officer Liao Jian said that after the relevant support policy was introduced, it was "not In the situation of “opening up and worrying, opening up at a loss”, Tan Yaxue Hotpot has achieved “doubling the number of meals”.
Faced with the "home consumption" rising during the epidemic, more than a dozen "hot pot supermarkets" quietly went online in Chengdu. These experience stores provide rich hot pot ingredients and help consumers restore the taste of chefs in hot pot stores at home by standardizing "accurate" ingredients.
"The number of consumers dining at home has increased, and the 'hot pot supermarket' project we are preparing for has adapted to this change." Tang Lei, chairman of Sichuan Chuanwazi Food Co., Ltd., said that "hot pot supermarket" is a new retail freshness "sink" And the entrance to improve user experience, relying on big data platforms and supply chain systems, helping Sichuan hot pot reach millions of households.
In recent years, the hot pot Sichuan Army has continued to expand overseas, and many Sichuan hot pot restaurants have already settled in the United States, Australia, New Zealand, the United Kingdom, Malaysia and other countries. With the global spread of the epidemic, many overseas Sichuan hotpot restaurants have closed offline stores and introduced take-away service.
“When the epidemic in China arrived, we notified overseas franchisees to prepare epidemic prevention materials in advance.” Wang Wenjun, co-founder of Chengdu Dalong spaceD Catering Management Co., Ltd., said that with the effective control of the epidemic in China, the company will also have the hot pot Sichuan army ’s experience Produced manuals and videos for distribution to overseas stores.
"At the end of February this year, the association had expected that the hot pot restaurant's lined up door and full seats would need to be seen by the end of the year. Now many Sichuan hot pot restaurants have ushered in a long absence." Yan Long, executive director of Sichuan Hot Pot Association, believes that This phenomenon is affected by "retaliatory consumption", but people are still wary of imported cases, and it will take some time to restore the "grand order" of the past.
Southwestern University of Finance and Economics Professor Wang Yan said that in addition to epidemic prevention measures, Sichuan hot pot restaurants should also avoid unnecessary interference with consumers ’dining experience due to epidemic prevention measures, and create a safe and comfortable dining environment for consumers. In addition, businesses should further consider what measures can be used after the epidemic has ended, so that Sichuan hot pot is not only delicious on the tip of the tongue, but also a high-quality international benchmark for catering. (Finish)