Chinanews Client Beijing, March 23 (Reporter Wu Tao) Recently, as the resumption of work resumed, some "strange" phenomena appeared. Some people ordered 77 cups of milk tea at a time, and some people ate 2 pounds of meat skewers in one go. Someone ordered a takeaway from the menu, someone bought 50 lipsticks in one go, and retaliatory consumption really came?

Data Map: Residents wear masks to go shopping. Photo by Zhang Lang of China News Agency

Either buy it online or buy it at home

At the end of February, a shopping mall in Hangzhou had a "small test bull knife". After the business resumed, the turnover reached more than 11 million yuan within 5 hours. Some analysts point out that this is the time for retaliatory consumption.

Coincidentally, the latest data provided by Intime to Chinanews.com also showed that customers at the 38th Goddess Festival bought 50 lipsticks in one go, and customers ordered 128 lipsticks at the MAC counter to surprise the "goddess" at home. There is also a single consumer spending up to nearly 40,000 yuan.

Online consumption is also rising. According to the data provided by JD.com, from the data of 40 major cities in the country in early March, consumption has further picked up. For example, mobile phones increased 58% from the beginning of February, and decoration services increased 195%. Office supplies increased by 30% overall, and home appliances increased by 37%.

On March 10, a survey released by the Consumer Protection Commission of Jiangsu Province said that over 40% of residents need to release their consumer desires urgently, either they are constantly buying and buying online (13.1%); A wave (28.4%), and after the epidemic is over, nearly 90% of residents are expected to have compensatory consumption.

However, there is still a certain risk in wantonly eating and drinking, especially when it comes to eating. Some netizens said that they couldn't help but called hot pot takeaway. After eating, they found a small card showing the operator's body temperature was 38.5 degrees Celsius. I wish I had written it wrong. It is understood that many takeaways currently mark the temperature of the meal operator on the day.

Many takeaways indicate the body temperature of the meal operator that day. Screenshot from netizen Weibo

Some netizens said that if you look at me, you called KFC Takeaway, which showed that the operator ’s body temperature was 34.8 degrees Celsius that day, and the chicken legs were not fragrant immediately.

Multiple ways to brew retaliatory consumption

Not only are there some signs of retaliatory consumption, there is news that a large wave of retaliatory consumption may follow. Some netizens said that they had to get revenge. After the epidemic ended, they ate boiled fish for a day, watched a movie for a day, and visited a mall for a day.

Some netizens have made notes in the small book: three times hot pot, two times barbecue, shampoo, sauna, massage, and so on.

Recently, the National Development and Reform Commission and other 23 departments jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market", which proposes to accelerate the improvement of the consumption promotion mechanism and further improve the consumption environment.

Locally, Nanjing will issue 318 million yuan of consumer vouchers to the public recently, involving catering, sports, books, rural tourism and other aspects. According to incomplete statistics, in addition to Nanjing, Jinan and Ningbo have all followed up issuing consumer coupons to stimulate consumption. Jiangxi is experimenting with 2.5-day flexible work schedules over the weekend to boost cultural travel consumption.

At the enterprise level, JD.com announced on the 18th that the joint multi-brand issue of 1.5 billion yuan of consumer coupons. Hema said that compensatory consumption is gradually heating up. From March 20th to 22nd, Hema launched the "Re-New Year's" initiative in Shanghai, aiming at the mid-to-high-end ingredients that residents often eat in the new year, and let the citizens make up for the delicious food that they missed in the new year. .

"From the last week of February, Hema's orders have steadily increased, and the sales ratio of forgotten seafood and imported fruits during the severe epidemic has gradually returned to normal levels. Hema's orders have increased by 25 since the free shipping resumed on March 2. %. "Chang Yubing, general manager of Hema Shanghai Branch, said.

How far is retaliatory consumption from us?

But with all that said, when will retaliatory consumption come? Many people are waiting for the epidemic to end. Some netizens said that after the epidemic came, they would definitely retaliate, and a big meal is indispensable. The Jiangsu Consumer Protection Commission report shows that 45.7% of the respondents plan to make appointments after the outbreak.

Many netizens said that they wanted to retaliate but did not have the money. Screenshot from a video platform

Other netizens said, "I also want revenge consumption. Wallet doesn't allow it. Now I just want to make revenge for money." "I have revenge whenever I have money. I have no money to wait for revenge."

Some "logic control" netizens said: Some industries are destined to be unable to retaliate with consumption, who is now out of the country? Who made it twice in March? Who eats 5 meals a day?

Pan Helin, Executive Dean, Institute of Digital Economy, Zhongnan University of Economics and Law, said, "If you want to really rely on consumption to boost the economy, in addition to short-term stimulus such as consumer vouchers, you need to increase the disposable income of residents. Only then can the residents dare to let go of consumption and the economy can be full of vitality. "

Industrial Securities released a research report on the 18th that pointed out that in March, because social activities were not completely lifted, due to consumer sentiment and the outbreak of overseas epidemics, it is estimated that the total number of social zero in March was still down year-on-year. However, the growth rate of food will still remain high, and the growth rate of cosmetics will significantly improve, while the recovery of clothing, gold and silver jewelry, furniture, home appliances and other categories will still take time.

An analysis report issued by China Galaxy Securities on the 19th stated that the short-term consumption rebound needs more direct cash stimulus, and the medium- and long-term consumption stimulus needs to be implemented more concretely, with a slower effect. The restoration of construction and service industries can enable grassroots workers to recover their income. .

Data map. Photo by Zhang Bin, China News Agency

Consumption of "Extra-nodes"

But the interesting thing is that if you do n’t spend the flowers, it ’s like the barber shop is not open during the epidemic, but the online faders are selling crazy; you ca n’t go out for breakfast early, fry fried dough sticks at home, make cold noodles, or noodles. In a month, the cost of materials is no less than eating out, which is all consumption.

Especially in the epidemic, sterilization and nursing consumption continued to rise. The e-commerce platform Honey Bud provided data to Chinanews.com. In March, the top five products sold by Honey Bud "Super Factory" were all occupied by anti-epidemic products such as 75-degree alcohol-free sprays and 75-degree alcohol-free hand sanitizers. And this ranking in December last year was still leggings, thermal underwear, pumping paper, detergent and so on.

Many netizens are still consuming in installments. According to the data provided by installment mall, in the first two weeks of March, sterilizing dishwashers, sterilizing humidifiers, air purifiers, neck protectors, water purifiers, etc. compared with the same period in January. An increase of more than 75%. Daily disinfection and protection products such as paper towels, hand sanitizer, disinfectant, and gloves have increased by more than 120%.

What can I do if I can't go to the gym? The above data shows that smart fitness abdomen meters, smart treadmills, somatosensory fitness dancing blankets and other smart sports fitness products suitable for home exercise have increased by 60%. In addition, in terms of home life and entertainment, the number of video / audio / reading member orders increased by 70%, and the number of orders for Nintendo Switch consoles, which integrates a variety of fitness games, also increased by 100%.

Jingdong said on the 19th that the turnover of self-operated yoga mats since February has increased nearly 6 times year-on-year. From January to February, the turnover of dumbbells increased by 60% year-on-year, the turnover of pullers increased by 109%, the turnover of skipping ropes increased by 56%, and the turnover of rowing machines increased by 134%.

With the resumption of work and production, new consumption points have come again. Data provided by Tmall from March 1 to 9 showed that many employees had demand for rice after the resumption of work, and the sales of electric lunch boxes increased by 211% year-on-year; to avoid crowded public transport, everyone bought electric mopeds and sold them. Year-on-year growth of 57495%; electric vehicle windshields rose 1568%; child seat sheds rose 1490%.

Under the epidemic, masks became a necessity, and "mask makeup" that only showed eyebrows became popular. Consumption data from Intime Department Store shows that "mask makeup" has brought eye makeup products on sale, sales have more than doubled, and a number of eye shadow disks are out of stock. Sales of essential products, eye care, makeup removers, cleansers, and sprays also skyrocketed.

Some netizens can't help but talk about it. There is only one kind of ability to make money. There are thousands of ways to spend money. If you earn money, you have to spend it. It is impossible to spend without consumption. (Finish)