(Fighting New Crown Pneumonia) Shandong Food and Beverage Industry Catering for Food Disorder

China News Network Jinan, March 21st (Sha Jianlong and Hao Xuejuan) The dining interval is "one meter", extra-long chopsticks, single chairs and single tables, large spoons, and food clips ... Regarding the "restoration" of the catering industry to return to normal dine-in, Shandong Catering Group, enterprises and other frequently come up with "clever tricks", while guaranteeing safe and healthy dining for the people, while boosting social consumer confidence.

Hou Mingjing, head of the marketing center of Shandong Kerry Business Group, introduced to reporters the various preventive measures implemented by the group. Photo by Sakami Ryu

The sudden outbreak caused the Chinese restaurant industry to press the pause button for its first golden stall in 2020. As the epidemic situation continues to decline, catering companies around the country are orderly resuming operations. Aiming at how catering companies under the influence of the epidemic "storm" broke through the industry dilemma, the reporter visited several restaurants in Jinan in recent days to record the current status of the catering industry under the dual challenge of epidemic prevention and meal sharing.

On March 20, the reporter saw at Jinan Lianshiqiao Store, 56 Gaodi Street, a restaurant under the Shandong Kerry Business Group. Customers scanned the “Jinan Health Easy Access” QR code to enter personal information under the guidance of staff. After taking a number of steps including temperature measurement and hand disinfection, he was allowed to eat in the restaurant. Two accompanying customers were placed in the lobby and three were placed at the round table.

The picture shows the Shandong Kerry Business Group's disinfection supplies for restaurant disinfection and epidemic prevention. Photo by Sakami Ryu

The Kerry Group uniquely created the dining separation "one meter pole" and the dining interval table, which opened up the distance between customers; special dining extra-long chopsticks, large spoons, food clips and other epidemic prevention devices were used to reduce the cross between people and dishes. Contact; Increase the frequency of disinfection inside the restaurant and focus on disinfection in the area. In addition, restaurants also encourage customers to scan and order, and mobile payment to minimize the contact between customers and waiters. Hou Mingjing, the head of the group's marketing center, introduced the group's epidemic prevention measures to reporters.

In the KFC restaurant, customers who enter the restaurant take their meals without contact. Photo by Sakami Ryu

"According to more than 70 details of the 27 epidemic prevention measures formulated by the Group, more than 350 brands of more than 10 brands of the Group uniformly regulate the standard of dine-in." Hou Mingjing told reporters that under the epidemic "hit hard", the group actively carried out " "Self-rescue", shifted the focus of operations from offline to online, and proposed "contactless takeaway" services. During the resumption of labor and production, the group provided group meals, working meals, and catering for enterprises and institutions, and distributed caring meals to frontline medical staff, duty police officers, and community volunteers. At present, the Group has invested 50 million yuan to launch a store subsidy campaign to “wake up” consumer spending enthusiasm and rebuild consumer confidence.

As fast-food consumer restaurants, some KFC and Pizza Hut restaurants under Yum China have gradually opened for dine-in. After the same temperature measurement and registration, the reporter entered the KFC and Pizza Hut restaurants in Apple City, Lishan Road, Jinan. There is only one table for each dining chair in the two restaurants, one for each person. After the guests have finished their meals, the restaurant sterilizes the tables and plates. For take-away meals, the restaurant staff will put the pick-up number on the outer packaging, and the customer checks the pick-up number to take the meal without contact.

In the KFC restaurant, staff disinfects the tables used by customers. Photo by Sakami Ryu

In recent years, companies have resumed work and resumed production. To meet the dining needs of enterprises and institutions, KFC and Pizza Hut have leveraged the advantages of the store network, organically combined "contactless" distribution and corporate services, and jointly launched "enterprise special delivery" Upgrade services, seamlessly connect online and offline to ensure customers' dining safety to the greatest extent. According to the relevant person in charge of Yum China, the online APP platforms of the two brands have launched a series of preferential activities to facilitate consumer choice.

Inside Pizza Hut, restaurant service staff wear disposable gloves to pick up and deliver meals. Photo by Sakami Ryu

At the same time as the catering enterprises frequently epidemic prevention "skills", government departments throughout Shandong have also issued policies and measures to guide them. A few days ago, the province issued and implemented the local standard of the "Guidelines for the Design and Implementation of the Catering System of the Catering Industry", which is currently the first provincial-level local standard for catering systems in the country. The standard clarifies the definition of "meal-sharing", and summarizes the three meal-sharing modes of "meal-sharing position", "spoon-sharing spoon" and "meal-sharing self-collection"; the local standards of the "Guidelines for the Implementation of Catering Providers' Contactless Meal" were introduced simultaneously, Good practices in food delivery during the period are solidified in the standard, setting a series of technical implementation paths.

At Pizza Hut, customers use their mobile phones to order. Photo by Sakami Ryu

From the perspective of industry insiders, the formulation and implementation of two local standards for the catering industry in Shandong will effectively promote the innovation and development of the catering industry, lead the change in the catering habits of the general public, and comprehensively boost the consumer confidence in the catering market. The promotion will promote the change of the operation mode of the catering and distribution industry, and at the same time provide a useful reference for other industries to explore and develop "contactless services", leading a new consumption model and new business format. (Finish)