[Explanation] On March 20th, the Hubei Wufeng Tujia Autonomous County's online spring tea gardening festival and sales event was officially launched at the Hubei Tea Expo. Through "online promotion, online promotion and online trading", guide the establishment of tea companies Online consumption channels, cracking the current sales dilemma and resisting the pain caused by the epidemic.
[Explanation] Wufeng is an ancient tea-producing area in China and an important tea source for the China-Russia Miles Tea Ceremony. It has successively been awarded the honor of "China's Famous Tea Town" and "Top Ten Ecological Tea-Producing Counties in China". At present, there are 219,000 acres of ecological tea gardens in China. Tea is the pillar industry for local people to get rid of poverty and become rich.
[Contemporary] Li Zhangqing, member of the Standing Committee of the Wufeng Tujia Autonomous County and deputy mayor of Hubei Province: Spring tea "manages the whole season in one season" An important job.
[Explanation] Wufeng's spring tea this year was opened on March 5th, and 33 tea companies have been collecting tea. As of March 19, the county has purchased a total of 419,000 kg of fresh leaves, paid 20.06 million yuan for fresh leaves of tea farmers, and processed 113,000 kg of dry tea. Affected by the epidemic, only 28,000 kg of dry tea is currently sold, of which online sales account for two-thirds of total sales.
[Contemporary] Li Ping, deputy director of the Standing Committee of the People ’s Congress of Hubei Wufeng Tujia Autonomous County and leader of the tea leadership group: In the face of this situation, the (Wufeng) County Party and County Government proposed spring tea that should be harvested and collected Production targets, more than 20 tea companies that were the first to open a business jointly issued a "three nos" commitment of "unlimited, no price reduction, and no debts". In order to support online tea sales, the county government specifically introduced support for "24 hours online tea City "policy.
[Explanation] The county also established an emergency service team to ensure production, sales and other aspects from electricity, technology, finance, logistics and other aspects. At present, the postal Wufeng Branch and the e-commerce logistics service center have resumed the collection, and many financial institutions of Wufeng Rural Commercial Bank have implemented 200 million yuan in various loans.
[Explanation] Due to the impact of the epidemic, the earliest tea companies in Wufeng that opened the park were picking flowers. The sales stores around the company were basically closed. To this end, Caihua Tea Industry seeks a breakthrough online, and sells "love tea" through the online merchant platform, and donates 10 yuan to the Wufeng Charity Federation for each can sold to help the tea farmers in the poor mountainous areas of Wufeng.
[Same Period] Ma Chi, General Manager of Hubei Wufeng Caihua Tea Company: So far, more than 4,000 kg of (dry tea) have been sold, and all of them have been sold online. At present, the entire epidemic has caused some impact on our sales. (We) should pay more attention to online channels, change the traditional sales model, and look for ways to increase their sales online.
[Explanation] In Wufeng Civil Trade E-commerce Pioneer Park, Zeng Miao, the head of new media of Wufeng Impression Network Technology Co., Ltd., is promoting live broadcast of Wufeng ecological tea through the webcast. She introduced that, in addition to broadcasting live in the entrepreneurial park, she also went to the local tea plantation for live tea sales several times. At present, the company resumes work for a week and has sold about 1,500 tea orders through live broadcast.
[Same period] Zeng Miao, head of new media of Hubei Wufeng Impression Network Technology Co., Ltd .: There are still many people who place orders during the live broadcast, because we can (directly) go directly to the factory and watch the tea production process. Then the picking (conditions) in the tea garden can be seen very intuitively, so the tea they buy is also more assured.
[Explanation] It is reported that the online Spring Tea Festival will last for 2 months, during which "Spring Tea Story Party", "Spring Tea Live Room", "Short Video Contest", "Spring Tea Sales Competition" and other activities will be held. Leaders from Wufeng County, well-known “Internet celebrities”, etc. appeared in the live broadcast room to share tea culture and live broadcast “with goods”.
Reporter Dong Xiaobin Correspondent Wang Huanyang Yang Hubei Wufeng reports
Editor-in-chief: [Liu Xian]