Xinhua News Agency, Beijing, March 13th: News analysis: What are the new signals revealed by the 19 measures to promote consumption expansion and quality improvement?

Xinhua News Agency reporters An Bei and Wang Yuxiao

With the consent of the State Council, 23 departments including the National Development and Reform Commission recently jointly issued the "Implementation Opinions on Promoting the Expansion of Consumption Capacity and Quality and Accelerating the Formation of a Strong Domestic Market", from market supply, consumption upgrade, consumption network, consumption ecology, consumption capacity, consumption environment Six other aspects have put forward 19 hard measures to outline a clear roadmap for hedging the impact of the epidemic and helping to form a strong domestic market.

Accurately hedge the impact of the epidemic and promote the formation of a sustainable driving force for economic development

The outbreak of new crown pneumonia will inevitably have a greater impact on China's economy and society, and the consumer sector is significantly affected. Increasing consumption has become one of the important focuses of the impact of hedging the epidemic.

Chang Tiewei, deputy director of the Employment Income Distribution and Consumption Department of the National Development and Reform Commission, said in an interview with reporters that in the future, while doing a good job in epidemic prevention and control, we will focus on promoting consumption expansion and quality improvement. For the suppressed and frozen consumption, It is of great significance to release them, cultivate and grow new types of consumption and upgrade consumption that have been spawned in the prevention and control of the epidemic, and make up for physical consumption and service consumption.

Consumption is the final demand and the lasting driving force of economic growth. Wang Yun, a researcher at the China Academy of Macroeconomics, said that the opinions involved the upstream and downstream of the consumption chain and aimed at removing the institutional and institutional barriers that restrict the consumption field. Against the background of the current positive situation of epidemic prevention and control, and accelerated recovery of economic and social development, it can effectively boost consumer confidence and willingness to consume, and release positive signals to encourage and promote consumption; The large social production cycle creates a good policy environment; it is also conducive to fostering new types of consumption such as "smart +" consumption and new growth points in consumption.

Opinions suggest that vigorously optimize the domestic market supply, comprehensively enhance the competitiveness of domestic goods and services, strengthen the construction of independent brands, improve the supply of imported goods, and further improve the tax-free industry policy; focus on promoting the upgrading of cultural and leisure leisure consumption.

"The competitiveness of a strong domestic market lies not only in the huge domestic demand, but also in the high-quality domestic supply that matches it, so that a high-quality virtuous cycle of supply and demand can be formed." Wang Yun said.

Pay more attention to service consumption in terms of consumption types, highlight holiday and night consumption in terms of consumption time, accelerate the cultivation of new models such as online and offline integration in terms of consumption patterns, focus on launching county-level consumption engines in consumption regions, and focus on strengthening consumer groups. Consumption power of low-income groups ...

Chang Tiewei said that the opinion is based on the supply-side structural reforms, grasps the most potential consumption areas and strives to improve supply, and constantly improves consumption policies, optimizes the consumption environment, and stabilizes consumption expectations, which will effectively promote the consumption of urban and rural residents. , Willing to consume, dare to consume.

Opening up the “Rendu Second Pulse” of urban and rural consumption and accelerating the release of new consumption potential

In the past year, “town youths” have risen strongly in the Chinese consumption map, showing strong purchasing power. According to the monitoring by the Ministry of Commerce, during the "Double 11" period last year, about 70% of new online shopping users came from emerging markets represented by third- and fourth-tier cities, counties and towns. Zhang Yong, Chairman and CEO of Alibaba Group's Board of Directors, said that the accelerated penetration of the sinking market is becoming an important engine for the growth of Ali's core e-commerce business.

"The sinking market, especially the rural consumer market, has great growth potential and fast speed, and can form a complementary consumer market structure with cities and towns, forming a step-up consumption upgrade pattern. However, the layout of rural commercial outlets in many regions is not complete, and the construction of consumer infrastructure is not only restricted, The release of consumption potential has also hindered the development of consumer formats with rural characteristics. "Wang Yun said.

In order to open up the “second job of the governor” in urban and rural consumption, and better release the potential of rural consumption, the opinions suggest that efforts should be made to build an integrated urban and rural consumption network, give full play to the advantages of the existing rural network layout of the postal system and supply and marketing cooperative system, Upgrade "Express Delivery to the Countryside". At the same time, strengthen the construction of agricultural product supply chain system, expand the coverage of e-commerce in rural areas, and promote the two-way circulation of industrial products to the countryside and agricultural products into cities.

Wang Yun believes that the construction of an integrated urban and rural consumer network can not only effectively stimulate the consumption potential of the rural market, but also help improve the sustainability of the development of a strong domestic market and effectively support the construction of a high-standard market system.

Opinions suggest that a consumption center should be built in accordance with the regional development layout. Chang Tiewei said that the construction of regional consumer centers in the future will focus on adapting to the global rise of online consumption. The products of regional consumer centers can go global, and the people of regional consumer centers can also buy high-quality and low-cost products worldwide.

During the Spring Festival this year, affected by the epidemic, people across the country started the "home" model. The unique "home" life has spawned various new scenarios of "cloud consumption": the "screen economy" represented by online theaters, short video platforms, mainstream mobile games, etc. is in full swing; community shops that focus on the "last mile" And fresh e-commerce have ushered in new opportunities for development; new consumer formats such as online education, online office, and online consultation have a strong momentum ...

"Opinions suggest that the construction of a" smart + "consumer ecosystem is precisely to adapt to the current trend of smart and online consumption. While promoting consumer capacity expansion and quality improvement, it will better guide the industry to intelligent and green development, and promote the industry and Consumption double upgrade. "Wang Yun said.

New consumer formats and models have also spawned a new generation of infrastructure needs. Opinions suggest that the pace of construction and commercialization of information infrastructure such as 5G networks should be accelerated. Wang Qiang, associate professor of the School of Business of Renmin University of China, believes that new infrastructure such as 5G networks and data centers will become an important driving force for economic kinetic energy conversion and an important direction for future investment.

Continue to improve consumption capacity and create a safe consumption environment

The level of residents 'income directly affects residents' consumption ability, which in turn affects consumption expectations and consumption confidence, which has attracted much attention from the society.

Opinions focus on key groups, and propose to improve migrant workers, college graduates, retired soldiers, and agricultural transfer population through measures such as improving the vocational education system and the distribution policy of professional and technical personnel, tapping the potential for income increase of new agricultural operators, and focusing on rooting out wages owed to migrant workers And other key groups ’spending power.

In terms of income structure, the opinions centered on stabilizing and increasing residents 'property income, and proposed policy measures such as enriching and standardizing residents' investment in wealth management products, stabilizing capital market property income expectations, and deepening the reform of rural land and collective property rights systems.

"Opinions highlight the idea of ​​focusing on the key points and weak points." Wang Yun believes that in order to improve the consumption power of residents, attention should be paid to advancing the reform of the income distribution system with a focus on improving the income capacity of middle-income groups and enhancing basic security. Unblock the upward flow channels for low-income groups and steadily expand the middle-income groups; strive to reduce the income gap of residents, promote the sustained and rapid growth of residents' real income, and accelerate the improvement of income incentive mechanisms for knowledge-based, skilled and innovative workers; and at the same time effectively reduce Burden on middle-income groups, relieve anxiety and increase willingness to consume.

A safe and convenient consumption environment is an inevitable requirement to enhance the consumption experience, effectively release consumption potential, and promote stable consumption growth.

Chang Tiewei said that the current consumption environment of Chinese residents has problems such as the lagging of the service industry standard system, the inadequate post-consumption evaluation system, and the lagging of the integrity protection system.

In response to these issues, opinions have been created from the fields of strengthening market order supervision, actively promoting the construction of a credit system in the consumer sector, and unblocking channels for consumer rights protection.

"To comprehensively create a reliable consumer environment, we must integrate management and control. On the one hand, we must continuously improve the government's regulatory capabilities and levels. On the other hand, we must also encourage innovation and create a favorable environment that is more conducive to the full development of new business formats and models." Wang Qiang said.