[Explanation] Recently, the "Technical Specifications for Smart TV Boot-up Advertising (Consultation Draft)" jointly formulated by Jiangsu Consumer Rights Protection Committee and China Electronic Chamber of Commerce has been released. Boot-up ads must be "one-click off". In the afternoon of March 12, the person in charge of the Complaints Department of the Jiangsu Consumer Rights Protection Commission accepted an interview with a reporter from the China News Agency that the specification clearly states that the boot-up time of all smart TVs must not exceed 30 seconds.
[Explanation] The boot-up advertisement refers to the advertisement displayed on the TV screen during the startup of the smart TV. According to the "Technical Specification for Smart TV Start-up Advertising (Draft for Soliciting Opinions)", the boot-up advertisements of smart TVs must meet the prescribed test methods and technical requirements.
[Contemporary] Fu Zheng, Head of Complaints Department of Jiangsu Consumer Rights Protection Committee
In the second half of 2019, the Jiangsu Consumer Rights Protection Commission conducted a special investigation on smart TV boot ads on the market. It was found that the boot time ranged from 15 seconds to 45 seconds, and some ads were either 15 seconds or 30 seconds. Seconds, consumers did not find the close button from the beginning to the end, and some can only be closed in the last 5 seconds. We think it (the boot advertisement) actually violates the consumer's right of choice. This is very unfair to consumers. In this background Next, our Jiangsu Consumer Rights Protection Committee and China Electronic Chamber of Commerce jointly formulated this group standard for smart TV boot advertising technical specifications.
[Explanation] The consultation draft also clearly specifies the position, size, content, and duration of the startup advertisement prompt window.
[Contemporary] Fu Zheng, Head of Complaints Department of Jiangsu Consumer Rights Protection Committee
(First) we require that smart TV boot ads must be “one-click off” and accurate to a specific number of seconds. After the smart TV ad appears, a prompt window that can be closed must pop up on the screen within one second. Consumption The user can choose to close or not close at any time, and return the option to our consumers; (Second) After confirming the shutdown operation, it must take three seconds for the TV advertisement to be completed; (Finally) we ask (Close) the prompt The frame must be clear and clear. The suggestion is best to be on the upper right of the screen, and the consumer can see clearly, which conforms to our viewing habits.
[Explanation] It is reported that the "Standardization Law of the People's Republic of China" encourages chambers of commerce and social organizations to formulate group standards that can be quickly promoted and used, and the technical specifications of smart TV boot ads are group standards. On the eve of the formulation, a number of smart TV manufacturing companies also participated in technical discussions. In the next step, the Jiangsu Consumer Rights Protection Committee will promote the rapid promotion of this standard in enterprises and will promote the conversion into local mandatory standards.
[Contemporary] Fu Zheng, Head of Complaints Department of Jiangsu Consumer Rights Protection Committee
This "draft for comments" belongs to a group standard. We hope that all companies can actively participate in it, better use this standard, and better serve consumers. For our consumer organizations or consumers, we want In terms of rights protection, in addition to the legal basis, there can also be some basis for technical specifications.
[Explanation] It is reported that in the future, if the smart TV boot advertisement cannot be turned off with one click, the Jiangsu Consumer Rights Protection Committee will help consumers safeguard their rights through public interest litigation when necessary.
Wang Guofeng, Xie Shuang, Ge Yong, Nanjing, Jiangsu
Editor-in-chief: [Li Yuxin]