Xinhua News Agency, Beijing, March 12th: " Eating, Living, Traveling, Traveling ... The industry was severely affected during the epidemic."
Xinhua News Agency reporters Lu Chang and Wu Wenji
78% of catering companies lost more than 100% of their operating income; February ’s overall national leasing transactions fell by nearly 80% from the previous month; domestic tourist arrivals and tourism revenue in the first quarter will increase by 56% and 69%, respectively; The number has gradually decreased by about 50% ... According to reports issued by related industry associations and research institutions, since the outbreak of the new crown pneumonia epidemic, the catering, rental housing, tourism, travel and other industries have been severely affected.
At the same time, the reporter also found that for a period of time, platform companies in related industries have successively "struck out" to provide support for offline companies and users and help the industry recover.
Takeaway becomes the "main channel" for catering operations
The latest report released by the Chinese Cooking Association shows that during the epidemic, 78% of catering companies lost more than 100% of their operating income and only 5% of their revenue was less than 70%. According to the data of Evergrande Research Institute, the epidemic situation has caused a loss of about 500 billion yuan to the retail sales of the catering industry within 7 days of the Spring Festival holiday.
Takeaway has become the "main channel" for catering operations. On March 9, Meituan announced that related service products will provide users with more than 400 million yuan subsidies in March. At the same time, for high-quality catering takeaway merchants nationwide, takeaway commissions will be at least 3% to 5%. Directly into the Merchants account of the merchant for online marketing and traffic promotion.
With the help of some food and beverage brands, business levels are picking up quickly. The relevant person in charge of the chain fish brand "fish exploration" said that Meituan provided timely operation advice and flow support to help develop the "one-person food" package and midnight and afternoon tea products, and expanded the "fish exploration fresh" vegetable and fruit retail channel. In February, the brand's business recovery rate reached 75%, and the transaction volume in the first half of February increased by more than 360% from the previous week.
Relevant person in charge of Meituan said that in addition to traffic support and merchant subsidies, Meituan also protects employees and customers against epidemics by means of "non-contact" and "security codes", and through commission reductions and upgrades and expansion of preferential loans to help Merchants solve the cash flow problem of resuming work.
Platform enterprises drive "self-help" in the tourism industry
During the epidemic, the tourism industry entered the "winter winter", and a short period of several hundred million yuan in refunds and refunds made tourism enterprises even worse. While the Ministry of Culture and Tourism and relevant local departments have issued policies to help enterprises solve their problems, the tourism industry has begun to “self-help”. On March 5th, Ctrip launched hundreds of travel destinations around the world to launch the "V" plan for tourism recovery and jointly launched a RMB 1 billion "recovery fund". The "V" plan will cover the whole year of 2020 and will be divided into three phases: warming-up period, recovery period and rebound period to promote the safety, orderly recovery and revitalization of the tourism industry.
On the same day, Ctrip also issued the "Ten Initiatives for Post-epidemic Tourism Revival in Destinations", including the prevention and control of epidemics as the top priority in the epidemic, regulating disinfection, preventing aggregation, and building a safe tourism environment; China's pre-sale and post-epidemic tourism products have launched special support for recovery tourism; overseas destinations have actively launched friendly entry and tourism policies for Chinese tourists after the epidemic, and have received responses from hundreds of destinations worldwide.
Sun Jie, CEO of Ctrip, said that Ctrip will maximize the effectiveness of the 1 billion yuan recovery fund through precise transformation, intelligent investment, refined subsidies, and big data empowerment.
At the beginning of February this year, Ctrip announced the launch of the "Tongpao" program to partners on the platform in the fields of air tickets, hotels, tourism and vacations, and invested 1 billion yuan in partner support funds and 10 billion yuan in small and micro loans. Specific measures include targeting the travel and vacation platform group tour suppliers, reducing the advertising promotion costs they invested before the Spring Festival, reducing the transaction commission for orders during the Spring Festival, and refunding the platform system usage fee for at least 3 months.
"Zero contact" house viewing, "big data" epidemic prevention
During the epidemic, the decrease in population movement has a significant impact on lease transactions. Liu Xiang, CEO of the decentralized long-rent apartment brand Youke Yijia, introduced that starting from the fifth day of the first month, the company resumed work with a caretaker when fully equipped with epidemic prevention materials, and began to provide rental services for returning returnees. "Zero-touch" house viewing: On-site video house viewing, special car house viewing and pick-up, promised not to increase rents due to the epidemic situation, and some houses are exempt from first month rent.
"For some tenants whose income is affected and unable to pay the rent on time, we will take special measures." A person in charge of Youke Yijia's southwest region introduced a tenant in Wenjiang District, Chengdu. According to the requirements to pay the rent of the house, an employee of Youke Yijia took the initiative to provide a guarantee for the tenant to move in smoothly.
Youkeyijia also actively participated in the joint prevention and control of epidemic situation. Due to the scattered information of various communities and enterprises, liaison, investigation, follow-up, and abnormal situations could not be timely and effectively linked, and problems existed in the work of epidemic prevention of rented people. "All technical personnel were recalled urgently, and the system was formulated and optimized as quickly as possible, and the 'Community Renting Epidemic Screening System' was delivered soon." Liu Xiang said that through this system, the epidemic prevention department can quickly obtain jurisdiction over the key Population conditions.
Travelling by Internet: Double Guarantee for Drivers and Passengers
"Safety and protection, but love has no diaphragm, Wuhan, come on!" In recent days, some Didi net users have been pleasantly surprised to find that the transparent protective film inside the vehicle they are riding on has posted a poster showing the theme of fighting the epidemic. Preventing the spread of droplets in physical space while bringing warmth to people's psychology.
During the orderly resumption of work, the guarantee of healthy travel tests the Internet ride-hailing industry that saw a "cliff-like" decline in demand during the epidemic. The reporter learned from Didi that from February 18th, Didi successively installed free protective films for cars in the country. This measure was established on the basis of the introduction of four epidemic prevention standards such as "the driver must wear a mask, the driver must report the body temperature, the vehicle interior disinfection and the ventilation". According to reports, to this end, Didi plans to invest a total of 100 million yuan in special funds, 30 million yuan in advance.
While improving drivers' daily epidemic prevention regulations and upgrading vehicle hardware and software configurations, Didi supports the drivers and car rental companies. Didi said that it is communicating with domestic financial and insurance institutions and more than 3,000 leasing companies to provide drivers with assistance to extend car rental plans.
The reporter learned that on February 1, Didi took the lead in communicating and consulting with 94 leasing company partners, 26 financial and insurance institutions in Hubei Province, and jointly launched initiatives. In 16 cities in Hubei such as Wuhan and Huanggang, Didi's small The driver of the car rental company of Orange Car Service Co., Ltd. is not required to pay the rent in February 2020, and the car rental period is postponed for one month. At present, the same lease extension initiative has landed nationwide.