Offline bookstore operation affected government to coordinate resources to help

Ordering books like ordering 72 bookstores in Beijing settled on takeaway platform

Takeaway platforms can also buy spiritual food! Beijing and Meituan Group have reached an industrial coordination framework agreement on the “Physical Bookstore + Meituan Platform Plan”. 72 Beijing physical bookstores have become the first model enterprises to enter the Meituan platform. Meituan Platform has given these first bookstores Free admission, traffic subsidies and other support. This is the news that Beijing Youth Daily reporter learned from the Propaganda Department of the Beijing Municipal Committee on March 5.

government

Bacheng offline bookstore can't open

The platform has been established after efficient contact

A related survey organized by the Propaganda Department of the Beijing Municipal Committee showed that 80% of offline bookstores could not be opened to welcome customers due to the new crown epidemic. In order to increase income, many bookstores choose to retain readers through online activities, but online activities do not have a profit model and real income, and offline catering, cultural and creative sales and other profitable projects cannot be launched. The survey also shows that, in addition to giving funds to subsidize support, companies also hope that the government can coordinate resources, build platforms, and help bookstores expand revenue fields.

After effective early stage contact and negotiation, Beijing and Meituan have reached an agreement on the “Physical Bookstore + Meituan Platform Plan”. 72 Beijing physical bookstores became the first demonstration enterprises to enter the Meituan platform, of which Beijing Publishing Group is affiliated. Large comprehensive bookstores such as Beijing Book Building and small and medium-sized stores of Xinhua Bookstore, as well as old-fashioned quality bookstores such as Hanfen Tower and Sanlian Taofen Bookstore, as well as CITIC Bookstore, Zhongshuge, National Reading, Jiantou Bookstore, pageone Beijing Fangdian, Ji is waiting for "Beijing's Most Beautiful Bookstore", and there are a number of specialty bookstores with advanced business concepts and outstanding selection features, such as Xiaozhong Bookstore, Codeman Bookstore, and Yufeng Bookstore.

platform

Income-free field fees

Only charge 4% + 4 yuan service fee

According to reports, for this cooperation, Meituan launched a physical bookstore take-out business line, in addition to free bookstore revenue free of charge, but also reduced the service fee rate, let Lee bookstore. Meituan said that including the bookstore logistics and distribution costs, as well as compatible bookstores such as cultural and creative, stationery, catering and other diversified product categories, only charge 4% + 4 yuan performance service fee (performance service fee equivalent to rider distribution service fee).

After the bookstore is settled, according to the coverage of the Meituan online bookstore in Beijing, Meituan will also launch subsidy methods including centralized display in prominent locations in the channel and implementation of traffic subsidies to allow consumers to "order books like meals" and stay within reach. While customers can buy books, they can build a mutually beneficial and win-win cooperation model with bookstores, and strive to build the bookstore into a new key business segment of Meituan, becoming a new business growth point that attracts customers and provides quality value-added services.

bookstore

pageone Beijing store: try to make more differentiated products

As the first bookstore company to settle on the US Mission platform, Chen Peng, general manager of pageone's Beijing store, said in an interview with Beijing Youth Daily on the 5th that he was preparing materials and registration. In his view, this is a relatively good attempt. Meituan riders can expand the online operation and book distribution of physical bookstores to around 3 to 5 kilometers. He intends to make more differentiated products on the Meituan platform, such as mainly selecting books in foreign editions, in order to avoid "dangling books" with Dangdang.com and Jingdong Mall.

Speaking of the current impact of the new crown epidemic on pageone's three stores in Beijing, Chen Peng introduced that the most influential is pageone's Beijing Fang Store-this store is located on Qianmen Street, and can directly view the Zhengyangmen Tower in front of the bookstore floor window Attracted tourists from all over the country to enter the store to read and purchase books. "Everyday, the passenger flow reaches 2,000 to 3,000, catching up with the Spring Festival and summer vacation, the passenger flow is tens of thousands, but currently only dozens of people per day." As for the other two stores, Chen Peng said that the pageone Sanli Tuen Mun store had more than 100 passengers last Sunday, and the book, cultural and creative sales alone were close to 19,000 yuan. "The passenger flow and the overall sales of the store hit the highest peak since the Spring Festival."

Chen Peng believes that the offline impact of the new crown epidemic on physical bookstores will continue for some time. At this time, selling books online through the Meituan platform can alleviate the survival dilemma and operating pressure of physical bookstores to a certain extent. Previously, he has done some live webcasting activities online, including working with the museum platform and inviting scholars to talk about Wu Guanzhong's art appreciation online, which have achieved very good popularity.

Jiantou Bookstore: Persistently Launching Biographical Books

Lin Kexin, the general manager of Jiantou Bookstore Investment Co., Ltd., told the Beijing Youth Daily that at present, the two stores of Jiantou Bookstore in Beijing have uploaded the registration information in accordance with the requirements of the US Mission, and are now in the process of data review. After the review is completed, the contract is signed. The contract is basically a standard contract, and the key information is the cooperation fee rate. After the agreement is signed, products can be sold on the shelves.

"Jiantou Bookstore is a bio-themed bookstore, so when we enter the US delegation, we must insist on putting on-line biographical books, such as biographies of cities, biographies of cities, etc., and connect a theme book list through a character and a city to extend the books. The richness of the subject matter. "Lin Kexin said that under the new crown epidemic, she hopes to combine the needs of readers and the impact of the epidemic on people to launch a series of themed book lists, such as the" reading and attacking the virus "theme book list, "Women in Spring" theme book list and more. The other is to adhere to the characteristics of the Jiantou Bookstore's "Bookstore University, to open a rational intellectual life", to mobilize the think tank's guest resources, and "believe that the books of the famous scholars and scholars' theme books on the Meituan platform will also encourage readers to think more topic of".

Text / Our reporter Zhang Enjie co-ordinator / Liu Jianghua