China News Network Urumqi, March 4th (Reporter Zhu Jingchao) Urumqi's "May 1 Starlight Night Market" brand operator, Dehui Group, said on the 4th that the night market will be launched with a new face this year, with capacity expansion and upgrades to promote Urumqi's "night economy." .
Founded in 1992, Wuyi Xingguang Night Market is the first official night market established by Xinjiang in modern times. Its original site is located on Wuyi East Road and Jinger Road in Shayibake District (Sand Area), Urumqi. It is a well-known night market in Xinjiang. . Because the night market includes Xinjiang's special food, it has become a place for Urumqi citizens to relax at night. It was also a must-visit for domestic and foreign tourists to Xinjiang. In 2019, Dehui Group invested 5 million yuan to rebuild it. After 8 years of interruption, it was able to resume business. The address was relocated to Dehui Center in Sha District.
Dehui Group's deputy secretary of the party committee and executive vice president Wang Jian told the reporter that the expansion and upgrade plan for the night market has been released this year, and online investment promotion has been launched, which will focus on food, travel, shopping, entertainment, sports, exhibitions, and performances. Deeply create a diversified night consumer market.
It is understood that the average daily passenger flow of the night market in 2019 exceeds 30,000. This year's upgraded version of the night market not only retains the "nostalgic" "comprehensive gourmet area", but also adds "net red punch zone", "light show area", "Xinjiang good thing area", "cultural and cultural center", "song and dance performances" Area "," roof light stadium "," summer parent-child area ", etc.
According to the "Tourism to Prosper Xinjiang" strategy, the Urumqi Sha District Government proposed to create a characteristic tourism and cultural block to provide residents and Chinese and foreign tourists with a good place for leisure and entertainment. Expansion and upgrade planning shows that the night market and the Mercure Hotel in Dehui Center, Dehui Wanda Cinema, Meng Pet Paradise, Book City, Internet Cafe and other related night economies are integrated to create a new station on the Silk Road and help to prosper Urumqi "Night economy".
Wang Jian said that the current online investment is "hot" and "upgrading the night market is also one of the measures taken by Dehui Group to cope with the temporary impact of the new crown pneumonia epidemic on operations."
It is reported that the night market is expected to open around May 1. (Finish)