Online shopping mobile payment
Contactless consumption favored
The Community Industry Commission has set up a vegetable (net vegetable) sales car at the door. The sales company is a vegetable basket project cooperative enterprise and can provide epidemic prevention certificates. Only WeChat and Alipay scan code payment are supported. Only one person can get in the car at a time. After the previous one has settled the bill, the next one can get in the car ... Recently, a community in Shanghai launched a contactless grocery shopping service.
Affected by the new crown pneumonia epidemic, more and more consumers are actively or passively choosing non-contact consumption. People's consumption behavior and patterns are gradually changing. Safe consumption, healthy consumption, non-contact consumption, simple and rapid consumption have grown significantly.
Safe consumption includes the security of physical goods or services, as well as the security of the process or method of consumption. For example, online consumption will become more popular. In offline physical stores, consumers will pay more attention to the shopping environment, including whether it is ventilated, disinfected, and whether the flow of people is too dense to avoid potential safety hazards caused by consumption.
In this context, many consumers will prefer human-computer self-service consumption rather than interpersonal contact consumption, and contactless consumption will grow rapidly. This will further promote the development of artificial intelligence technology and remote business models.
Simple and quick consumption is more preferred. Many consumers will no longer take shopping together and experience in brick-and-mortar stores as fun and entertainment for a long time, but prefer simple, straightforward, quick-decision consumption methods. The time and process of brick-and-mortar shopping may be significantly reduced. As a result, businesses offering more accurate products or services may have a competitive advantage.
In addition, interpersonal shared consumption may be challenged. For example, out of concerns about contagion, contact sharing consumption such as shared travel and shared office will be affected accordingly. In the "second half" of the sharing economy, in addition to paying more attention to and improving the safety and health of "contact sharing", more attention and promotion of "contactless sharing" are needed. Shared consumption patterns will also produce new changes. In the future, relevant companies need to more accurately anticipate and respond to the long-term and far-reaching impact of the new coronary pneumonia epidemic on consumer behavior patterns in order to more effectively create opportunities and win the market.
Luo Shanshan