International companies, through their platforms at the 25th Gulf Food Fair, have launched innovative food products, most notably sparkling juices from grapes mixed with scales of 22-karat gold, as well as foods fortified with protein extracted from insects.
Other companies revealed bottled water made from corn leaves, which can be grown after use, to be replaced by new plants after 80 days, and also revealed water fortified with collagen and zinc.
The companies told Emirates Today, on the sidelines of participation in Gulfood 2020, which concluded its work at the Dubai World Trade Center yesterday, that they intend to launch their new products in the markets of the country and the region, during the next few months.
Innovative water bottles
In detail, Ezzedine Mikausi, director of business development at the Sadeen General Trading Company, said that his company offered, through its platform at Gulfood 2020, products for innovative drinking water bottles manufactured in Italy from corn leaves and organic materials, allowing after the use of water And the plastic cover removed from it, the possibility of cultivating it in the soil to decompose and release new plants after 80 days.
Mikawasi added that the company intends to launch these new environmentally friendly packages in the UAE markets during the next two months, noting that there are discussions currently to launch them in the interest of airlines in the country, provided that ways to launch them later in various local sales outlets are discussed, especially during a period "Expo 2020 Dubai", as it fits with the goals of the exhibition regarding sustainability and innovation.
He stated that the prices of water bottles that can be cultivated will be close to the prices of traditional water bottles, given that the cost of investment in development and innovation was actually carried out in the initial stages.
Your collagen by weight
Mikausi revealed that the company will also introduce new innovative products for natural mineral water bottles fortified with collagen and zinc, within the next three months, pointing out that these innovations keep pace with policies that incorporate greater additional benefits for foods that are consumed periodically and naturally.
For his part, Lubin Zumza, director of the export management of the Spanish company “Bodges Verdogs”, said that during the participation in the Gulfood 2020 exhibition, the company presented products of sparkling juices from grapes mixed with 22-carat gold leaf, through packages of different capacities, including The small that comes with a capacity of 750 milligrams, while the other is large in capacity of one and a half liters.
Zumza added that the crusts of gold leaves in these juices are very thin and small, but they add aesthetic shape to the packaging, noting that the company intends to put it in the UAE and region markets during the coming period.
Show that the price of a small bottle of "gold juices" in European markets is 40 euros (about 168 dirhams), while the price of a large bottle of them is 75 euros (about 315 dirhams).
In his turn, Senior Director of Exports to the Food Division of the Government of Wales, Mark Hughes, said that there is a company in the booth of British food companies participating in the Gulfood Expo 2020, which presented innovative foods fortified with insect-derived protein, as part of food development and innovation processes, to contain sources Rich and varied in protein.
Huggies explained that these products in their form seem normal products such as "burgers" or "mortadella", but the amount of protein in them is high compared to its traditional counterpart, because it is equipped with additional protein extracted from insects.
Protein rich products
Mark Huggies, Senior Director of Exports for the Food Division of the Government of Wales, said that reliance on insect-derived protein is one of the recent global trends in food sector innovation, developed by a company in "Wales", noting that this allows in the future, easy access to products Very rich in protein extracted from insects, and at a low cost compared to traditional animal protein, which may not be available in the future for a number of countries in the developing world, especially with the large increase in population worldwide.
- Innovative water bottles made from corn leaves and organic materials.