“Home of the department store” “Nihonbashi Mitsukoshi Honten” to open a home electronics mass retailer February 4 16:20
A major consumer electronics store will open this week at Nihonbashi Mitsukoshi Main Store, regarded as the birthplace of Japan's department stores. The purpose of a department store is to secure stable rental income by renting a place, while a mass retailer aims to attract the wealthy.
The Nihonbashi Mitsukoshi Main Store in Tokyo was opened as a department store in 1904, and its predecessor kimono store was considered to be the birthplace of Japan's department stores. Until now, the company has been planning and purchasing products from its own. Was.
However, from this month, Bic Camera, a major consumer electronics retailer, will open as a tenant on the entire 1200-square-meter floor of the 6th floor of the new building, and a preview was held prior to that.
Employees at mass retailers also serve customers in suits, offering high-end products not found in ordinary stores, such as beauty appliances limited to department stores and high-end audio, to attract the wealthy of major customers in department stores. I aim.
According to Bic Camera President Hiroyuki Miyajima, "We want to support shopping mainly for the wealthy, not just for selling prices."
On the other hand, department stores aim to attract more customers by increasing their assortment of goods and to stably increase rent income by renting places.
Toshihiko Sugie, President of Isetan Mitsukoshi, said, “It was a department store that originally sold everything, but now it sells women's clothing that is easy to make a profit. "I was talking.
The movement of “renting places” at department stores.
Some stores aim to survive by increasing the proportion of tenants who open stores instead of reducing the number of sales areas operated by themselves, and changing to a shopping center with many specialty stores.
A major department store in Tokorozawa, Saitama, had undergone a major renovation by November of last year and changed into a shopping center.
Prior to the renovation, the area of the sales area operated by itself occupied 74% of the entire sales area, but has decreased to 25% after the renovation.
Instead, by including a number of specialty stores, the tenant-operated sales floor area was significantly increased to 75%.
There are specialty stores that can attract customers, such as major clothing chains and eyeglass sales chains.
By increasing the ratio of tenants, department stores aim to increase profits. The number of customers is expected to increase by about 20% to 30% and sales by about 10% compared to before changing the business format. You.
`` Before the renewal, young people did not visit much and the customers were relatively old, but after the renewal, the shop was lively, including young people and family members. I would like to continue developing other stores while studying local needs. "