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Dubai is the fastest growing e-commerce marketplace in the region

2020-01-24T14:40:03.348Z

The year 2019 witnessed a qualitative leap in the growth of e-commerce, and the Jolly Chic e-commerce company, the global platform specialized in online shopping, recorded a record growth in sales of e-commerce platforms in the United Arab Emirates, Saudi Arabia and the region



The year 2019 witnessed a qualitative leap in the growth of e-commerce, and Jolly Chic e-commerce, the global platform specialized in online shopping, recorded a record growth in sales of e-commerce platforms in the United Arab Emirates, Saudi Arabia and the region, more than 20% over the past year, with Expectations are between 25% to 30% during the year 2020, and the UAE, especially Dubai, topped the list of the fastest growing e-commerce markets in the Middle East and North Africa.
The data showed that the volume of e-commerce in the UAE during 2019 reached about 18.5 billion dollars (68 billion dirhams), while e-commerce accounts for about 27% of the value of retail trade in the Emirates, so that the UAE is the most developed e-commerce market in the MENA region .
The value of retail trade in the UAE, including virtual sales, reached more than 220 billion dirhams in 2019, and is expected to increase to more than 250 billion dirhams in the next two years.
The platform emphasized that the year 2019 witnessed the adoption of a large number of retailers and malls in the Emirates, new shopping channels and digital solutions that facilitate the payment of consumers for the price of their purchases using digital payment processes, which are easy and flexible, in order to support the growth of e-commerce sales, and creates a new pattern of shopping.
The Jolly Chic platform recorded record sales during the past year, especially during the months of November and December, in conjunction with the launch of a number of offers, including "Friday Jolly" in the UAE, Saudi Arabia and the Gulf Cooperation Council countries, which spanned a full month, as the company launched through its online shopping platform, a package A variety of innovative and new designs for the latest products in the world, in addition to exclusive products from more than 5000 high-quality Chinese brands, and more than 2000 international and regional brands in the Middle East, benefiting more than 50 million shoppers in the Arab world.
The platform saw exclusive discounts of up to 80% during a number of various events throughout the past year, which included all goods and products on the platform, most notably electrical appliances, electronics, clothing, personal care products, cosmetics, accessories and other exclusive goods. The "Jolly Chic" window did direct interactive broadcasting, to promote the transition from traditional trade to the broader and fastest growing e-commerce, and the window known as "Jolly Life" recorded a remarkable interaction from merchants and companies, and the viewership of the window recorded a record high reaching millions of views of the offered products and products, especially It is made via "Live" dealers and companies.
The company stated that the UAE has reached a stage of maturity on the part of consumers and merchants alike, due to the continuous innovations in the field of digital adoption, the increasing number of consumers interested in technology, as well as an appropriate environment that promotes the growth of startups in the Emirates and Dubai in particular.
More than 65% of Internet users in the UAE shop online, with e-transactions growing more than 35% this year, and the average size of e-commerce transactions in the country is 550 dirhams, while it is 300 dirhams in other markets.

Source: emara

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